Engagement/Integrated Marketing

What is Integrated Marketing?

Simply put, it the process by which the Engagement team on-boards, manages and communicates major cross-functional projects. Regardless if we call our process a wave, initiative, or project we should unify the method of how we deliver all of our awesome marketing products. The integrated marketing process will always be improving and Feedback is welcome!

Process Steps Please use the following steps on all of Engagement's major projects. Fleshing out a project Engagement leads prioritize and approve projects Getting started on your new project Actively managing your project Closing out your projects

Resources The following are resources and information to help you get involved with Engagement's projects. Join us! Process keywords and definitions Integrated marketing introduction presentation Contributing to Mozilla