View source for Webmaker/FallCampaign/SalesFunnel

__NOTOC__

=Sales=
* '''Partner pipeline''' https://etherpad.mozilla.org/trifecta
* '''Timeline''' https://foundation.etherpad.mozilla.org/fall14campaign-timeline
* '''Salesforce integration''' https://foundation.etherpad.mozilla.org/fall14campaign-salesforce
* '''Production work and context''' https://wiki.mozilla.org/Webmaker/FallCampaign

== Sales Menu == 
'''What we're offering: a custom Partner Landing Page they'll love'''. It includes two key buckets:

'''a)  Partner details''' (standard elements that go on every page)
* Partner name
* Partner logo
* Custom photo
* Custom intro copy

'''b) Partner CTAs''' (what they want their staff / audience to *do*)
* Chosen from the set menu below.

===Partner CTA menu options===
'''Specialty: Tailored Maker Parties'''
* 1) “Host a Maker Party” 
** (links to Wizard. User chooses from one of three different Maker Parties.)
** "I want to make it easy for my staff to host one of three different types of events."
* 2) “Host a ‘Hack Your School’ Maker Party” 
** (links to a pre-selected event type in the Wizard.)
** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them."

===Now out of scope===
killed by Geoff:
* 3) '''Optional: a lightweight custom Make''' 
** “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster) 
** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose." 
** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page 
** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope. 

* 4) '''A link the Partner cares about''' 
** [https://welcome.webmaker.org/make/lightson/ Learning from the "Lights On After School" example]. This link is totally optional, and can be anything from our point of view: a link to a page, program or CTA the partner cares about. So long as its just copy and a URL, it's easy for us to add to the page, if the partner sees added value in it. 
** "I want people to easily access this cool thing we care about." 
** Example in action: https://welcome.webmaker.org/make/lightson/

===Off the menu / out of scope for now===
* '''"Co-branded" badges'''. We have the skill-sharer badge available. But co-branding is out of scope.
* '''"A list of partner events."''' At the bottom of the landing page. Out of scope for now -- but could be added for v2.
* '''"Count of how many people have accepted the challenge"''' To solve for empty-room syndrome, and measure the impact.

=Who are we selling to?=
* '''Here's the top partners we're reaching out to'''. With details on what they want: https://etherpad.mozilla.org/trifecta
== Sales Funnels ==
=== Main contact ===
(e.g. Executive Director, Regional Director) associated with an org that gets customized landing page

* Talk with someone from Sales (e.g. An-Me, John, Ben)
* Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
* Once partnership is closed, we build the custom landing page
* We give them marketing support; perhaps a one-pager or an email to share with their staff that includes the CTA to visit the custom landing page and get started

=== Mentors associated with an organization that gets customized landing page ===

* Get an email from their organization with linking to a custom landing page that provides context about how their org is partnering with Webmaker 
* CTA: "Create your event" 
* Go through Wizard [https://redpen.io/p/sf9968ce9c68c6e351 (mockup)]
* After submitting event, receive custom url for their event + email with How To instructions
* 24-hours before event, they receive a reminder email with the above
* Run their event
* 24 hours after the event, they are auto-badged with custom partner Skill Sharer badge
* Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
* Leveled up to Michelle

=== Mentors NOT associated with an organization that gets customized landing page ===

* Someone on the sales/partners team sends them to generic partner landing page where they get context about Webmaker 
* CTA: "Create your event" 
* Go through Wizard [https://redpen.io/p/sf9968ce9c68c6e351 (mock-up)]
* Upon submission, receive custom url for their event + email with How To instructions
* 24-hours before event, they receive a reminder email with the above
* Run their event
* 24 hours after the event, they are auto-badged with generic Skill Sharer badge
* Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
* Leveled up to Michelle

=== Learners ===
* Follow the url that the event host has shared with them
* Land on the Make
* Make ends with CTAs: Share, Claim relevant web literacy badge