View source for Webmaker/2015/MakerFox

=Vision=
* ''What we're building. Why. How it fits into the overall picture.''
https://dl.dropboxusercontent.com/spa/6c38yp3crbxni5b/df70t5s6.png <br>

=Goals=
* ''What are the top-level 2015 goals for this part of the initiative?''

=Before & After=
* ''Before. Where do we stand now? (one paragraph)''
* ''After. What this will look like in Dec 2015? (one paragraph)''

=Metrics=
* ''to come''

=Key Initiatives=
* The Webmaker concept could be a real way to differentiate and grow market share for Firefox, especially on mobile. 
* However, this idea is not yet supported by evidence or working products in market.
* In 2015, we will create a cross-Mozilla MakerFox Tiger Team project to do product exploration in this area. 

* '''Target market''': learners, bloggers, redittors etc. Especially those not currently on Firefox.

'''Things this team might invent / test / recommend:'''
* Rebrand Webmaker App as Firefox Makes or MakerFox or something
* Build a maker-centric version of Firefox Desktop or Android. Like the developer browser but for larger audience and integrating Webmaker features (e.g. MakeDrive).
* Integrate Webmaker App features into Firefox for Android in major way.
* Add maker-centric features to Firefox Desktop (e.g. right click on image gives you more advanced capabilities).
* Bundle Webmaker App in Firefox OS / doing product marketing on this.
* Webmaker-friendly business development opportunities for Firefox (e.g. revenue share deal plus integration w/ SquareSpace or a storage provider like Amazon).

'''Engaging our volunteer and supporter community will be key in making this happen.''' 
* e.g., generate new ideas for features / offerings via a design challenge with design schools and our community. Or run a community ‘barn raising’ to get coders actually building a MakerFox version for Firefox (Q2?). Participation will be key.
* This group would include people from different teams with a mandate to act boldly and with a great deal of autonomy. No sacred cows allowed. 
* Leadership would happen in the Webmaker product group, with participation from Firefox team, MoCo Brand and Seneca College. 
* The team would have clear quarterly targets re: what things to test. Ideas with no traction would get killed quickly.





Firefox and MoCo Brand teams: active participation in the Lab including setting goals and assignment of staff.

Services: this may also be an environment where we can test out some of the new concepts that will emerge in Firefox Accounts. If so will need Services involvement.

Funding: most likely needs to be fully funded internally. MoFo can assign some existing Webmaker staff and $100k Seneca funding. But likely need small headcount and additional Seneca funding.

=Milestones=
* ''to come''

=Dependencies=
Collaboration / Partnerships / Needed resources
* ''to come''

=''Links''=
* ''helpful added context or documents''