View source for Firefox/Desktop Onboarding/OKRs/Q3

__NOTOC__
<big><big>'''Aug 2, 2017'''</big></big>

[https://docs.google.com/document/d/10mfxRAPwYrgSgGo-AYTd0hvR4YbVuYX5xUZBbv5udFc/edit# Doc - 2017 Firefox Desktop Onboarding OKR's]
== Q3 OKR Progress ==

<!--Should explain WHY for the health/status reported above.  Items covered here may be covered in more detail further down in the report.  If senior management were to look at nothing but this section, they should be able to tell what is going on with the project.-->

{| class="wikitable" style="color:#000000; background-color: #FFFFFF; padding: 10"
|rowspan=2; style="text-align: center; background-color: #f9d9a8"| '''Objective''' 
|rowspan=2; style="text-align: center; background-color: #f9d9a8"| '''Key Result'''
|colspan=5; style="text-align: center; background-color: #f9d9a8"| '''Confidence'''
|rowspan=2; style="text-align: center; background-color: #f9d9a8"| '''Features'''
|rowspan=2; style="text-align: center; background-color: #f9d9a8"| '''Notes'''
|-
|style="text-align: center; background-color: #f9d9a8"|Aug 2
|style="text-align: center; background-color: #f9d9a8"|Aug 16 
|style="text-align: center; background-color: #f9d9a8"|<s>Aug 30</s>
|style="text-align: center; background-color: #f9d9a8"|Sep 13
|style="text-align: center; background-color: #f9d9a8"|Score
|-
|rowspan=5| 1. Improve Firefox retention
| align="left"|1.1 Land onboarding tour overlay with QA sign-off (no blocking bugs) going into beta
|align="center"| 100%
|align="center"| 100%
|align="center"| --
|align="center"| 100%
|align="left"| 100%
|
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1354046 Bug 1354046] - [meta] Implement the OnBoarding overlay
|
*
|-
|align="left"| 1.2 Land onboarding tour notifications with QA sign-off (no blocking bugs) going into beta
|align="center"| 100%
|align="center"| 100%
|align="center"| --
|align="center"| 100%
|align="left"| 100%
|
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1357008 Bug 1357008] - [User Story] [Tour Notification] As Firefox team, we want to send tour notifications of product features that we believe matter to user
|
*
|-
|align="left"| 1.3 Land new user tour content for v57 with QA sign-off (no blocking bugs) going into beta

|align="center"| 100%
|align="center"| 100%
|align="center"| --
|align="center"| 100%
|align="center"|  100%
|
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1268708 Bug 1268708] - [meta] Allow a like-new experience for returning users
|
* 8/2/2017
** Data analysis was conducted
** May not need to run another experiement on this
|-
|align="left"| 1.4 <s>Run experiment related to data migration which identifies the cause of changes in retention</s>
*Analyze data migration telemetry to identify causes in retention.
|align="center"| 66.7%
|align="center"| 66.7%
|align="center"| --
|align="center"| 75%
|align="center"| 75%
|
* [[https://metrics.mozilla.com/protected/sguha/v112_112_3.html Jank Migration Report]]
|
* 8/2/2017
** Data analysis was conducted
** May not need to run another experiement on this
* 8/16/2017
** Need to clarify with pdol on next steps. Keeping confidence level the same till then.
* 8/20/2017
** we were able to identify correlation 
** need to do more exploration and iterative implementation to figure out exact technically cause and possible solution that will overall help retention.
* 8/20/2017
** Septarshi has ran thhroughh analysis and findings with thhe team and engineering teams have discussed possible options to reduce jank that will 
|-
|align="left"| 1.5 Publish draft UX spec for product documentation which includes 8 individual product areas

|align="center"| 75%
|align="center"| --
|align="center"| --
|align="center"| --
|align="center"| 
|
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1360465 Bug 1360465] - [UX] Photon user documentation
|
*
|-
|rowspan=3| 2. Learn about Chrome churners, and about first Firefox session actions
| align="left"|2.1 Identify top three reasons Chrome users leave Chrome and suggest actionable ways to lure Chrome users to Firefox
|align="center"| 73.3%
|align="center"| 100%
|align="center"| --
|align="center"| 100%
|align="left"| 100%
|
* [https://docs.google.com/document/d/13uOvCRx24lEgGmYCYal1sywME9m7cKhAudxx0CqTrxI/edit#heading=h.gx83nlv6xbl3 Chrome Leavers Study]
|
* 8/16/17
** Study in progress. Will be able to analyze qualitative data and make actionable suggestions by end of quarter.
*10/4/2017
* jdavidson is working with business strategy teams to circulate findings to enact change. mmayo is looking at a "switch from Chrome to Firefox" page and findings were shared with dtensor's team.
** action item: Pdol and Jdavidson to sync up with moz.org team to find more information about this web page.
|-
|align="left"| 2.2 Run heartbeat study, publish top 3 things user do immediately after opening Firefox
|align="center"| 76.7%
|align="center"| 100%
|align="center"| --
|align="center"| 25%
|align="left"| 0%
|
* TBD
|
* 8/16/2017
** Study is on pause. Kamyar is confident that we will conduct study and analyze data by end of quarter.
* 8/20/2017
** rrayborn has a study ready but has not launched yet.
* 10/4/2017
** no new status. we are still unsure if this went out.
|-
|align="left"| 2.3 Publish top 5 correlations between telemetry attributes in first 10 minutes (or first session) of use and churn after day 0

|align="center"| 60%
|align="center"| 60%
|align="center"| --
|align="center"| 25%

|align="center"| 90%
|
* TBD
|
* 8/2/2017
** Many unknowns. Need to clarify status.
*8/16/2017
** Keeping the confidence level the same as last week till we talk to pdol and septarshi
* 8/20/2017
** Preliminary findings have been shared with cmore and pdol.
* 10/4/2017
** findings looked at 3 week retention and not first 10 minutes. Although did cover first session. Findings were a list of behaviors that people did in the first session of between churners vs. retainers.
|-
|rowspan=4| 3. Keep existing / lapsed users*
| align="left"|3.1 Land updating user tour content for v57  with QA sign-off (no blocking bugs) going into beta [existing / lapsed users]
|align="center"| 86.6%
|align="center"| 86.6%
|align="center"| --
|align="center"| 100%
|align="left"| 100%
|
*  [https://bugzilla.mozilla.org/show_bug.cgi?id=1367698 Bug 1367698] - [Meta] add tours set for Firefox 57
|
*
|-
|align="left"| 3.2 Land profile refresh for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta
|align="center"| 80%
|align="center"| 80%
|align="center"| --
|align="center"| 100%
|align="left"| 100%
|
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1369255 Bug 1369255] - Profile clean-up option in stub installer
|
*
|-
|align="left"| 3.3 Land new user tour for lapsed users for v57 with QA sign-off (no blocking bugs) going into beta
|align="center"| 86.7%
|align="center"| 86.7%
|align="center"| --
|align="center"| 100%
|align="center"| 100%
|
*[https://bugzilla.mozilla.org/show_bug.cgi?id=1366056 Bug 1366056] - Show existing users the 57 tour
|
*
|-
|align="left"| 3.4 Complete implementation of v57 preview content (for What’s New page) (to land in v56 dot release)
|align="center"| 53.3%
|align="center"| 53.3%
|align="center"| --
|align="center"| 100%
|align="center"| 100%
|
* [https://bugzilla.mozilla.org/show_bug.cgi?id=1360461 Bug 1360461] - [UX] Pre-Photon In-product message UX Specs
|
* 8/16/2017
** verdi clarifying next steps in meeting today. Keeping confidence level the same till we get more information.
* 8/20/2017
** Completed by content and marketing team. Page is built [[https://bugzilla.mozilla.org/show_bug.cgi?id=1395788 here]].
|-
|}



[[Category:Wikipage templates]]