View source for Firefox3.5/WebsitePlan

== Overview ==

These are the currently planned [http://www.mozilla.com mozilla.com] changes for the Firefox 3.5 release. Although the site will retain the overall 3.x look & feel, there are lots of page updates to cover the various new features. 

== Primary Team ==
* Project Lead: John Slater
* Marketing: Dave Bottoms
* Web Development: silverorange
* Localization: Pascal Chevrel
* QA: Stephen Donner, Krupa Raj
* Video: Alix Franquet
* Evangelism: Chris Blizzard
* Layout & Design: The Royal Order/silverorange
* Copywriting: John Slater
* Code Review: Wil Clouser

== Existing Site Pages ==

[http://www.mozilla.com/firefox/ Main Firefox page]
* update main logo & headline/subheadline copy
* update "What's So Great About Firefox" section with new text and screenshots
* revise right navigation area to accommodate more links
* versions:
** IE users (all versions)
** Firefox 1.5, 2.0, 3.0 users
** Firefox 3.5 users
** everybody else
*** Note: content for this page is already live at http://www.mozilla.com/en-US/firefox/personal.html
* design: TRO
* localization: yes
* status: design in progress

[http://www.mozilla.com/en-US/firefox/switch.html IE Switch page]
* will be linked to from the download page for IE users
* only light updates to the existing version needed
* design: silverorange
* localization: TBD
* status: in QA (https://bugzilla.mozilla.org/show_bug.cgi?id=488354)

[http://www.mozilla.com/en-US/firefox/features/ Features page]
* incorporate new content that explains new features and improvements to existing features. Also rearrange existing order of the features to uplevel things like performance, and change “Top New Features” to “Top Firefox Features”.
* design: TRO
* localization: TBD
* status: almost finished, but still needs final tweaks to the subhead, some of the links and the performance graphic (https://bugzilla.mozilla.org/show_bug.cgi?id=479787)

[http://www.mozilla.com Homepage]
* update main logo & headline/subheadline copy
* only keeping one version of this page
* design: silverorange 
* localization: TBD
* status: in QA (https://bugzilla.mozilla.org/show_bug.cgi?id=488215)

[http://www.mozilla.com/en-US/firefox/video/ Video page]
* create a version of the page in which Ogg is the default video method…will need to be able to serve up Ogg version to 3.5 users and Flash version to everyone else (with Flash/Ogg being available as a secondary option on each)
* add new videos as detailed below
* design: TRO
* localization: no
* status: development almost complete...will file QA bug soon

[http://www.mozilla.com/en-US/products/download.html Downloading page]
* update content with new text or screenshots to make sure it accurately describes the download & install process
* design: TRO
* localization: no
* status: in QA (https://bugzilla.mozilla.org/show_bug.cgi?id=488212)

[http://www.mozilla.com/en-US/firefox/3.0.8/firstrun/ First Run page]
* update main logo and make other text changes
* show off open video capabilities #1: create an animation of the doves flying out of the pipe that’s seamlessly embedded into the background of the page (as opposed to being set apart in a YouTube-style frame). Will be nice eye candy, but more importantly we can point to this as a demo of what’s possible with online video. Note: this animation will likely take longer to create, so we’ll have to turn it in later than the rest of the page (after localization has already begun, possibly).
* show off open video capabilities #2: create demo that shows off what's possible with open video. Will primarily be aimed at content creators and developers rather than a general audience. Video content will be a "thank you for downloading Firefox" message created by community members worldwide.
* design: TRO (dove animation), silverorange (content updates)
* localization: yes
* status: in development

[http://www.mozilla.com/en-US/firefox/3.0.5/whatsnew/ What’s New page]
* three versions of this page:
** 3.5.0 What's New page - this is essentially the first run page for existing Firefox users who already have 3.5, so we want it to look nice...big logo, etc.
** 3.5.x What's New page - at this point, we'll want to revert back to something more basic so we can automatically update the version number in the headline
** Older What's New page - for people who've somehow updated to an older version of Firefox...will prompt them to update again.
* this page will also show off 3.5's open video capabilities in the same way as described above
* design: TRO
* localization: yes
* status: initial draft of the page is complete (https://bugzilla.mozilla.org/show_bug.cgi?id=478776), but still needs all the open video enhancements as described above.

[http://www.mozilla.com/en-US/about/logo/ Style Guide]
* update all logo references to incorporate 3.5 logo where necessary. Minor text updates possible as well.
* design: TRO (new graphic elements), silverorange (content updates)
* localization: no
* status: complete (https://bugzilla.mozilla.org/show_bug.cgi?id=478775)

[http://www.mozilla.com/en-US/firefox/security/ Security Page]
* update with new headline
* localization: TBD
* status: waiting for new copy

[http://www.mozilla.com/en-US/press/ Press Center]
* update online press kit with new 3.5 links
* update image library with new logos (complete)
* add press release on launch day
* create Firefox 3.5 FAQ (TBD)
* design: silverorange
* localization: no
* status: incomplete...waiting until we get closer to launch when the press materials will be finalized

[http://www.mozilla.com/en-US/firefox/3.5/releasenotes/ Release Notes]
* add new release notes text (copy will come from Beltzner and the Firefox team on this one)
* design: silverorange
* localization: no
* status: incomplete...waiting until we get closer to launch when the release notes will be finalized

Major Update pop-up
* unlike last time, the major update push will be happening on launch day
* need to communicate basic benefits of upgrading to 3.5
* design: silverorange
* localization: yes
* status: copywriting in progress (https://bugzilla.mozilla.org/show_bug.cgi?id=483058)

== New Content ==
Fastest Firefox campaign homepage
* this will be the landing page for the Fastest Firefox campaign
* page will have two phases:
** phase 1: explaining the project and prompting people to upload their videos
** phase 2: hosting the final compilation video
* will live at www.mozilla.com/firefox/fastest/ (redirect from www.fastestfirefox.com)
* design: silverorange
* localization: at most, only 5-10 locales
* status: development in progress

Fastest Firefox upload page
* will be an upload form so people can send us their videos
* Alex Buchanan is working on updating the Community Store upload tool for this
* design: silverorange
* localization: at most, only 5-10 locales
* status: development in progress

Performance page
* create new page detailing Firefox 3.5's performance...will be roughly equivalent to (but separate from) the existing Firefox Features page
* will include performance stats and other relevant technical info
* page will be more developer-centric than the other mozilla.com Firefox pages
* design: TRO
* localization: TBD
* status: copy complete, design in progress

Performance detail pages
* possibly will need to create 1-2 simple text pages listing out ALL the polish and performance upgrades for 3.5
* will be linked to from the Performance page above
* design: silverorange
* localization: most likely not
* status: Blizzard is figuring out the content

New illustrations & animations
* TRO is creating a new background illustration for the homepage and Firefox download page to go along with the birds, flying saucers and balloons.
* also, we will use open video to animate aspects of the background illustrations on the homepage. Will be subtle...Easter egg-style.
* design: TRO
* localization: n/a
* status: TRO will begin design work next week

== Videos ==

Developer Screencasts
* add “what’s new in 3.5” screencast hosted by Mike Beltzner
* will live on the [http://www.mozilla.com/en-US/firefox/video/ Video page]
* design: Rainer w/Alix
* localization: no

Main Firefox Overview
* update existing overview video to remove outdated 3.0 references, and incorporate some new features from 3.5
* design: TRO
* localization: maybe, but lower priority for launch

== Screenshots ==

* there are screenshots throughout the site that may need to be updated because the icons or UI has changed on the page. Currently scoping this out with Alex Faaborg.
* main new ones we’ll need are screenshots showing private browsing, “Clear Recent History” and “Forget This Website”
* design: TBD as to who will be creating the screenshots
* localization: yes (eventually…some will probably be more essential than others)

== Rough Schedule ==
* design & development complete by end of April
* QA complete by early May
* begin handing pages over for l10n in mid to late April

[[Category:Shiretoko|WebsitePlan]]