View source for Foundation Summer 2012 Campaign Roadmap

<section begin="summary" />{{RoadmapSummary
|icon=hackasaurussupergirl.png
|pagelocation=Summer 2012 Campaign Roadmap
|pagetitle=Summer 2012 Campaign Roadmap
|owner=Ben Simon, Michelle Thorne
|updated=March 8, 2012
|status=Draft
|description=Summer webmaking campaign
}}<section end="summary" /> __NOTOC__ 

== Blog Post Archive ==
Here are the different blog posts that have been written about planning the campaign so far:

* Ben S: http://engagingopenly.wordpress.com/2012/02/29/kitchen-table-summer-campaign/
* Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/

== Campaign Overview ==

This summer, we want to launch a learning/making campaign, targeted at kids/teens/youth to bring them into our programs in a low-bar way. We're callaing it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding suggestions are more than welcome. The overall pitch will be about "teaching to code" as a way of making cool stuff. 

The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions:

*Branding for our webmakers initiative in general, and the day in particular
*Event curriculum
*Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
*How we'll want to report back & facilitate telling the story of the day
**Gallery for people to post what they've made
**Badges earned through participating?
*Followup actions
*Partners
*Event testing

== Roadmap ==

While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.
 
=== March ===

*Event platform process underway
*Curriculum design for informal events completed for testing
*How-to's for informal events completed for testing
*Legal & privacy reviews of event plans begun
*Test kitchen tables & hack jams scheduled for April
*Videographer(s)/photographer(s) secured to document the test events
*Begin partner outreach

=== April ===

*Event platform completed, submitted for QA/testing by the end of the month
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda
*Promo video for the campaign is begun using footage/photos from test events
*Legal/privacy concerns addressed about gathering materials from events
*Webmaker and campaign branding finalized
*Main partners secured

=== May ===

*Events platform launched
*Campaign event creation pages launched
*Campaign video launched
*Final how-to's, curriculum & agenda design tools launched
*Press & media outreach to promote the campaign
*Report back gallery infrastructure launched

=== June === 

*Day of Webmaking takes place
*Other events during the month are fit under broader campaign umbrella
*Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
*Public gallery launches
*Badges for the day/summer activities launched
*End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
*Report back to all reachable attendees with event content + request for feedback

=== July ===
* Collect documentation, feedback on campaign & events
* Encourage continued kitchen tabling
* Planning for end-of-summer events

=== August/September ===
* End-of-summer events in Hive & Moz Spaces

=== November ===
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.


== Partners ==

=== San Francisco ===
* Mayor of SF office. Mike Mccarthy
** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August