Summit2008/Sessions/Proposals/PR Case Studies: Difference between revisions
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==Summary== | ==Summary== | ||
The session will cover how Mozilla's approach to PR differs from traditional technology companies, how our unusual tactics help press grok Mozilla and ultimately result in more comprehensive media coverage. We'll explore a number of PR case studies from 2008: the Firefox 3 launch, anatomy of a security fire drill, and correction requests. | The session will cover how Mozilla's approach to PR differs from traditional technology companies, how our unusual tactics help press grok Mozilla and ultimately result in more comprehensive media coverage. We'll explore a number of PR case studies from 2008: the Firefox 3 launch, anatomy of a security fire drill, and correction requests. | ||
==Estimated length== | ==Estimated length== | ||
Revision as of 23:20, 21 July 2008
Session Title
Open Source PR
Session Leaders
- Nicole Loux
- Melissa Shapiro
Summary
The session will cover how Mozilla's approach to PR differs from traditional technology companies, how our unusual tactics help press grok Mozilla and ultimately result in more comprehensive media coverage. We'll explore a number of PR case studies from 2008: the Firefox 3 launch, anatomy of a security fire drill, and correction requests.
Estimated length
1 hour
Expected turnout
60 people
Agenda
- Intro to PR
- PR Case Studies
- FF3
- Security
- Redactions/retractions/corrections
- Discussion
Equipment needs
- Projector