Summit2008/Sessions/Proposals/Open Source Marketing: Difference between revisions
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=== Summary === | === Summary === | ||
A non-traditional software company needs a non-traditional approach to marketing. So, how do you you market your product in an open source environment? And what makes a marketing project sufficiently "Mozilla"? | |||
Alix, David, John, Mary and Tara from the MoCo marketing team will discuss Mozilla's approach to spreading the word about Firefox. We'll talk about the tools and framework we use for projects like Download Day, and will lead a discussion about what we should do next. | |||
Revision as of 00:26, 23 July 2008
Open Source Marketing
Session Leaders: Mary Colvig, John Slater, Alix Franquet, David Rolnitzky, Tara Shahian
Summary
A non-traditional software company needs a non-traditional approach to marketing. So, how do you you market your product in an open source environment? And what makes a marketing project sufficiently "Mozilla"?
Alix, David, John, Mary and Tara from the MoCo marketing team will discuss Mozilla's approach to spreading the word about Firefox. We'll talk about the tools and framework we use for projects like Download Day, and will lead a discussion about what we should do next.