Drumbeat/Scenarios/template: Difference between revisions

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== Goals  ==
== Goals  ==
<what are top level goals for whole year / scenario?>


*Goal #1  
*Goal #1  
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*Non goals
*Non goals
== Community ==
<break down of community / audience segments we want to work with, also may include analysis of geography>
== Framing ==
<3 - 5 key messages that will be widely understood by many people at the end of the year>


== Scope  ==
== Scope  ==
<list of topics that are in / out of scope in this scenario>


=== In scope  ===
=== In scope  ===
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== Partner organizations  ==
== Partner organizations  ==


== Bongo: online campaigns  ==
<who will do we want to work with on this? who already a leading player?>


== Conga: ground game / local  ==
==Campaigns and activities==


== Tympani: major annual event ==
=== Bongo: online campaigns  ===
 
=== Conga: ground game / local  ===
 
=== Tympani: focusing the discussion / major annual event ===


== SWOT Analysis  ==
== SWOT Analysis  ==
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== Revenue potential ==
== Revenue potential ==
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