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== Goals == | == Goals == | ||
<what are top level goals for whole year / scenario?> | |||
*Goal #1 | *Goal #1 | ||
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*Non goals | *Non goals | ||
== Community == | |||
<break down of community / audience segments we want to work with, also may include analysis of geography> | |||
== Framing == | |||
<3 - 5 key messages that will be widely understood by many people at the end of the year> | |||
== Scope == | == Scope == | ||
<list of topics that are in / out of scope in this scenario> | |||
=== In scope === | === In scope === | ||
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== Partner organizations == | == Partner organizations == | ||
<who will do we want to work with on this? who already a leading player?> | |||
== | ==Campaigns and activities== | ||
== Tympani: major annual event | === Bongo: online campaigns === | ||
=== Conga: ground game / local === | |||
=== Tympani: focusing the discussion / major annual event === | |||
== SWOT Analysis == | == SWOT Analysis == | ||
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== Revenue potential == | == Revenue potential == | ||
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