Firefox/Decade: Difference between revisions
| Line 16: | Line 16: | ||
= Goals and Objectives= | = Goals and Objectives= | ||
Renew the Firefox brand & | |||
set the stage for growth in 2015. | |||
== Project Sponsors == | == Project Sponsors == | ||
Chris Beard | Chris Beard | ||
Revision as of 16:44, 2 October 2014
Firefox's 10 Year Anniversary
Why
Browsers near parity -- clear differentiation is harder & research shows passive Firefox brand affinity.
Firefox grows only when people choose (driven by user recommendations) and Firefox user likelihood to recommend is not strong enough.
Time to light a fire!
To grow Firefox we must...
- draw clearer distinctions in the product experience.
- strengthen our "independent choice" promise.
- be bolder in our policy and media opinion.
So that users, developers, influencers (press, industry, individuals), and community members not only feel, but can articulate our difference...
...because referrals are what ultimately drives our growth.
Goals and Objectives
Renew the Firefox brand & set the stage for growth in 2015.
Project Sponsors
Chris Beard
Johnathan Nightingale
Products
Firefox Desktop
Dev Tools
Firefox Android
Messaging
Firefox is the only independent trusted choice.
Timeline
10/02: Drop Dead Date for Name of Panic Button
09/29-10/03: Dev Tools Work Week, London
10/03: Last day for code + translations for Fx33 (if we ship on 10/14)
10/06: Lightening round comms on Project call
10/13: Merge day for Fx33
10/14: Fx33 GA
11/09: Firefox 1.0 Anniversary (Firefox v1.0 shipped on November 9, 2004)
11/10: 33.0.1 GO LIVE
11/25: Firefox 34
12/01-12/05: Portland
Celebrations
Channels
IRC #decade