Firefox/Decade

Firefox's 10 Year Anniversary

Why

Browsers are now near parity -- clear differentiation is harder & research shows passive Firefox brand affinity.

Firefox grows only when people choose (driven by user recommendations) and Firefox user likelihood to recommend is not strong enough.

Time to light a fire, stir the rebellion, take back the Web!

To grow Firefox we must...

• draw clearer distinctions in the product experience.
• strengthen our "independent choice" promise.
• be bolder in our policy and media opinion.

So that users, developers, influencers (press, industry, individuals), and community members not only feel, but can articulate our difference...

...because referrals are what ultimately drives our growth.

Goals and Objectives

Renew the Firefox brand & set the stage for growth in 2015.

Get Involved!!

Our project sponsors are Chris Beard & Johnathan Nightingale. Eric Petitt is leading the charge in Marketing. Start by joining #decade and say "hello". We also have a daily Standup in the Capella conference room both physically and virtually. Request access for: https://fxdecade.etherpad.mozilla.org/Daily.

See a full list of contacts and what they contribute, here .

Wear the fire (campaign wallpaper for your devices)

https://wiki.mozilla.org/Firefox/Decade/Wallpaper

Products

We are kicking things off with a 33.1 release, shipping on Monday, 11/10 @ 6AM pacific!

Firefox Desktop

• adding search options so users have more even more choice - johnath
• adding a feature that causes your browser to have instant amnesia - wbowden
• creating a user privacy innovation platform - javaun
• leading by example in the ad industry with Tiles - darren
• tools to help users keep control of their data with UP - elee
• here's our video: http://youtu.be/ifB7l5tlf78

Tracker for 33.1

No results.

0 Total; 0 Open (0%); 0 Resolved (0%); 0 Verified (0%);

Dev Tools

launching the first browser tailored to developers based off of Fx35 Aurora . - dcamp

Firefox Android

• Privacy Add-Ons & Home Panel Feed - kar
• "Firefox Private & Confidential Coach" - kar
• 'Always open in Private Browsing' - kar
• Privacy: option to clear history on exit - mfinkle
• Videocasting - mfinkle
• Tabs Improvements - mfinkle

Gecko Platform

• Win64 progress
• e10s progress
• WebGL progress

Mozilla

• launch The Open Standard - adc
• creating a platform to gauge the health of the Web [Lorax]
• enhancing our identity with a living brand [Moz ID]

Messaging

Firefox is the only independent trusted choice.

Timeline

10/02: Drop Dead Date for Name of Panic Button <=It's "Forget" Button
09/29-10/03: Dev Tools Work Week, London
10/03: Last day for code + translations for Fx33 (if we ship on 10/14)
10/06: Lightening round comms on Project call
10/13: Merge day for Fx33
10/14: Fx33 GA
10/15: Onboarding Tour String Freeze for Firefox Browser 10/22: Onboarding Tour String Freeze for Developer Edition 11/09: Firefox 1.0 Anniversary (Firefox v1.0 shipped on November 9, 2004)
11/10: 33.0.1 GO LIVE
11/25: Firefox 34
12/01-12/05: Portland

Celebrations & Community Events

We will be celebrating in Mountain View and many other locations throughout the world on Monday, November 10th. Check back to read more about the festivities, soon!

Germany

We'll be touring around **Berlin** with the bus and take pictures with the Fox custume and engage with people on the way. I (Michael Kohler) expect to have the biggest impact at the Brandenburger Tor.

• • Bus tour schedule:**

09:00 - 09:45: Hauptbahnhof 09:45 - 11:00 Brandenburger Tor 11:30 - 12:00 Reichstag 12:00 - 12:30 Lunch 13:00 - 14:00 Siegessäule 14:00 - 15:00 Potsdamer Platz (Berliner Mauer) 15:00 - 16:00 Kurfürstendamm 16:00 - 17:00 Alexanderplatz 17:30 - 18:30 Bernauer Strasse (“Berlin Mauer” Memorial place) 19:00 - .. Mozilla Office (not sure yet)

If it's within budget we'd like to do a small party at the Mozilla Office at Voltastrasse 5 near Bernauerstrasse. This will conclude our tour with the bus.

Anybody can join on the different stops and take pictures with us and have a ride to the next location. I guarantee that there will be great discussions until we arrive at the next location to kill the time :)

• • Team:**

Lead: Michael Kohler Support & Street team: Hagen Halbach, Mario Behling, Sören Hentzschel (maybe), Gerard Tyedmers (maybe), Michael Kohler Support @Mozilla Office: Martyna? (to be asked)

Channels

• IRC #decade
• Daily stand-ups: https://air.mozilla.org/firefox-renewal-daily-stand-up/ (because we talk about confidential, partner-related things, these are open to staff and volunteers who are members of the NDA group on mozillians.org)