Webmaker/2015/MakerFox

Vision

• What we're building. Why. How it fits into the overall picture.

Goals

• What are the top-level 2015 goals for this part of the initiative?

Before & After

• Before. Where do we stand now? (one paragraph)
• After. What this will look like in Dec 2015? (one paragraph)

Metrics

• to come

Key Initiatives

• The Webmaker concept could be a real way to differentiate and grow market share for Firefox, especially on mobile.
• However, this idea is not yet supported by evidence or working products in market.
• In 2015, we will create a cross-Mozilla MakerFox Tiger Team project to do product exploration in this area.

• Target market: learners, bloggers, redittors etc. Especially those not currently on Firefox.

Things this team might invent / test / recommend:

• Rebrand Webmaker App as Firefox Makes or MakerFox or something
• Build a maker-centric version of Firefox Desktop or Android. Like the developer browser but for larger audience and integrating Webmaker features (e.g. MakeDrive).
• Integrate Webmaker App features into Firefox for Android in major way.
• Add maker-centric features to Firefox Desktop (e.g. right click on image gives you more advanced capabilities).
• Bundle Webmaker App in Firefox OS / doing product marketing on this.
• Webmaker-friendly business development opportunities for Firefox (e.g. revenue share deal plus integration w/ SquareSpace or a storage provider like Amazon).

Engaging our volunteer and supporter community will be key in making this happen.

• e.g., generate new ideas for features / offerings via a design challenge with design schools and our community. Or run a community ‘barn raising’ to get coders actually building a MakerFox version for Firefox (Q2?). Participation will be key.
• This group would include people from different teams with a mandate to act boldly and with a great deal of autonomy. No sacred cows allowed.
• Leadership would happen in the Webmaker product group, with participation from Firefox team, MoCo Brand and Seneca College.
• The team would have clear quarterly targets re: what things to test. Ideas with no traction would get killed quickly.

Firefox and MoCo Brand teams: active participation in the Lab including setting goals and assignment of staff.

Services: this may also be an environment where we can test out some of the new concepts that will emerge in Firefox Accounts. If so will need Services involvement.

Funding: most likely needs to be fully funded internally. MoFo can assign some existing Webmaker staff and $100k Seneca funding. But likely need small headcount and additional Seneca funding.

Milestones

• to come

Dependencies

Collaboration / Partnerships / Needed resources

• to come

Links

• helpful added context or documents