Webmaker/FallCampaign/SalesFunnel: Difference between revisions
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__NOTOC__ | __NOTOC__ | ||
https:// | |||
=Sales= | |||
* '''Partner pipeline''' https://etherpad.mozilla.org/trifecta | |||
* '''Timeline''' https://foundation.etherpad.mozilla.org/fall14campaign-timeline | |||
* '''Salesforce integration''' https://foundation.etherpad.mozilla.org/fall14campaign-salesforce | |||
* '''Production work and context''' https://wiki.mozilla.org/Webmaker/FallCampaign | |||
== Sales Menu == | == Sales Menu == | ||
'''What we're offering: a custom | '''What we're offering: a custom Partner Landing Page they'll love'''. It includes two key buckets: | ||
'''a)
Partner details''' | '''a)
Partner details''' (standard elements that go on every page) | ||
* Partner name | * Partner name | ||
* Partner logo | * Partner logo | ||
| Line 10: | Line 16: | ||
* Custom intro copy | * Custom intro copy | ||
'''b) | '''b) Partner CTAs''' (what they want their staff / audience to *do*) | ||
* | * Chosen from the set menu below. | ||
=== | ===Partner CTA menu options=== | ||
''' | '''Specialty: Tailored Maker Parties''' | ||
* 1) “Host a Maker Party” | * 1) “Host a Maker Party” | ||
** (links to Wizard. User chooses from one of three different Maker Parties.) | ** (links to Wizard. User chooses from one of three different Maker Parties.) | ||
** "I want to make it easy for my staff to host one of three different types of events." | ** "I want to make it easy for my staff to host one of three different types of events." | ||
* 2) “Host a ‘Hack Your School’ Maker Party” | * 2) “Host a ‘Hack Your School’ Maker Party” | ||
** (links to a pre-selected event type in Wizard.) | ** (links to a pre-selected event type in the Wizard.) | ||
** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type." | ** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them." | ||
===Now out of scope=== | |||
* 3) “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster) | killed by Geoff: | ||
* 3) '''Optional: a lightweight custom Make''' | |||
** “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster) | |||
** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose." | ** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose." | ||
** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page | ** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page | ||
** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. | ** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope. | ||
https:// | |||
* 4) '''A link the Partner cares about''' | |||
** [https://welcome.webmaker.org/make/lightson/ Learning from the "Lights On After School" example]. This link is totally optional, and can be anything from our point of view: a link to a page, program or CTA the partner cares about. So long as its just copy and a URL, it's easy for us to add to the page, if the partner sees added value in it. | |||
** "I want people to easily access this cool thing we care about." | ** "I want people to easily access this cool thing we care about." | ||
** Example: https://welcome.webmaker.org/make/lightson/ | ** Example in action: https://welcome.webmaker.org/make/lightson/ | ||
===Also off the menu / out of scope for now=== | |||
* '''"Co-branded" badges'''. We have the skill-sharer badge available. But co-branding is out of scope. | |||
* '''"A list of partner events."''' At the bottom of the landing page. Out of scope for now -- but could be added for v2. | |||
* '''"Count of how many people have accepted the challenge"''' To solve for empty-room syndrome, and measure the impact. | |||
=Who are we selling to?= | |||
* '''Here's the top partners we're reaching out to'''. With details on what they want: https://etherpad.mozilla.org/trifecta | |||
== Sales Funnels == | == Sales Funnels == | ||
=== Main contact === | === Main contact === | ||
| Line 42: | Line 54: | ||
* Talk with someone from Sales (e.g. An-Me, John, Ben) | * Talk with someone from Sales (e.g. An-Me, John, Ben) | ||
* Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content | * Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content | ||
* Once partnership is closed, we build the custom landing page | * Once partnership is closed, we build the custom landing page | ||
* We give them marketing support | * We give them marketing support - see https://foundation.etherpad.mozilla.org/FallCampaignPartnerMktg | ||
=== Mentors associated with an organization that gets customized landing page === | === Mentors associated with an organization that gets customized landing page === | ||
Latest revision as of 23:22, 7 November 2014
Sales
- Partner pipeline https://etherpad.mozilla.org/trifecta
- Timeline https://foundation.etherpad.mozilla.org/fall14campaign-timeline
- Salesforce integration https://foundation.etherpad.mozilla.org/fall14campaign-salesforce
- Production work and context https://wiki.mozilla.org/Webmaker/FallCampaign
Sales Menu
What we're offering: a custom Partner Landing Page they'll love. It includes two key buckets:
a) Partner details (standard elements that go on every page)
- Partner name
- Partner logo
- Custom photo
- Custom intro copy
b) Partner CTAs (what they want their staff / audience to *do*)
- Chosen from the set menu below.
Specialty: Tailored Maker Parties
- 1) “Host a Maker Party”
- (links to Wizard. User chooses from one of three different Maker Parties.)
- "I want to make it easy for my staff to host one of three different types of events."
- 2) “Host a ‘Hack Your School’ Maker Party”
- (links to a pre-selected event type in the Wizard.)
- "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them."
Now out of scope
killed by Geoff:
- 3) Optional: a lightweight custom Make
- “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster)
- "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose."
- Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page
- Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope.
- 4) A link the Partner cares about
- Learning from the "Lights On After School" example. This link is totally optional, and can be anything from our point of view: a link to a page, program or CTA the partner cares about. So long as its just copy and a URL, it's easy for us to add to the page, if the partner sees added value in it.
- "I want people to easily access this cool thing we care about."
- Example in action: https://welcome.webmaker.org/make/lightson/
- "Co-branded" badges. We have the skill-sharer badge available. But co-branding is out of scope.
- "A list of partner events." At the bottom of the landing page. Out of scope for now -- but could be added for v2.
- "Count of how many people have accepted the challenge" To solve for empty-room syndrome, and measure the impact.
Who are we selling to?
- Here's the top partners we're reaching out to. With details on what they want: https://etherpad.mozilla.org/trifecta
Sales Funnels
Main contact
(e.g. Executive Director, Regional Director) associated with an org that gets customized landing page
- Talk with someone from Sales (e.g. An-Me, John, Ben)
- Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content
- Once partnership is closed, we build the custom landing page
- We give them marketing support - see https://foundation.etherpad.mozilla.org/FallCampaignPartnerMktg
Mentors associated with an organization that gets customized landing page
- Get an email from their organization with linking to a custom landing page that provides context about how their org is partnering with Webmaker
- CTA: "Create your event"
- Go through Wizard (mockup)
- After submitting event, receive custom url for their event + email with How To instructions
- 24-hours before event, they receive a reminder email with the above
- Run their event
- 24 hours after the event, they are auto-badged with custom partner Skill Sharer badge
- Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
- Leveled up to Michelle
Mentors NOT associated with an organization that gets customized landing page
- Someone on the sales/partners team sends them to generic partner landing page where they get context about Webmaker
- CTA: "Create your event"
- Go through Wizard (mock-up)
- Upon submission, receive custom url for their event + email with How To instructions
- 24-hours before event, they receive a reminder email with the above
- Run their event
- 24 hours after the event, they are auto-badged with generic Skill Sharer badge
- Receive email letting them know about the badge they received, CTA: let us know if other mentors helped teach, ask them if they want to run another session
- Leveled up to Michelle
Learners
- Follow the url that the event host has shared with them
- Land on the Make
- Make ends with CTAs: Share, Claim relevant web literacy badge