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Webmaker/FallCampaign/SalesFunnel: Difference between revisions
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__NOTOC__ | __NOTOC__ | ||
=Sales= | =Sales= | ||
* '''Partner pipeline''' https://etherpad.mozilla.org/trifecta | * '''Partner pipeline''' https://etherpad.mozilla.org/trifecta | ||
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* '''Production work and context''' https://wiki.mozilla.org/Webmaker/FallCampaign | * '''Production work and context''' https://wiki.mozilla.org/Webmaker/FallCampaign | ||
== Sales Menu == | == Sales Menu == | ||
'''What we're offering: a custom Partner Landing Page they'll love'''. It includes two key buckets: | '''What we're offering: a custom Partner Landing Page they'll love'''. It includes two key buckets: | ||
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'''b) Partner CTAs''' (what they want their staff / audience to *do*) | '''b) Partner CTAs''' (what they want their staff / audience to *do*) | ||
* Chosen from the set menu below. | * Chosen from the set menu below. | ||
===Partner CTA menu options=== | ===Partner CTA menu options=== | ||
'''Specialty | '''Specialty: Tailored Maker Parties''' | ||
* 1) “Host a Maker Party” | * 1) “Host a Maker Party” | ||
** (links to Wizard. User chooses from one of three different Maker Parties.) | ** (links to Wizard. User chooses from one of three different Maker Parties.) | ||
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** (links to a pre-selected event type in the Wizard.) | ** (links to a pre-selected event type in the Wizard.) | ||
** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them." | ** "I really like 'Hack Your School.' I want to make it easy for my staff to host that _one_ event type. So pre-select it for them." | ||
* 3) '''Optional | ===Now out of scope=== | ||
killed by Geoff: | |||
* 3) '''Optional: a lightweight custom Make''' | |||
** “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster) | ** “Make this cool thing." / "Launch the experience." (e.g., "Make a YMCA digital poster) | ||
** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose." | ** "I want my staff to help kids make something awesome. Like a custom digital poster with an image I choose." | ||
** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page | ** Links to a custom "Make Page." Like this: http://mzl.la/Afterschool_Make_Page | ||
** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope. | ** Note: the key to make this lightweight is: we just swap a new image into the make. Provided by the partner. More than that is probably out of scope. | ||
* 4) ''' | * 4) '''A link the Partner cares about''' | ||
** [https://welcome.webmaker.org/make/lightson/ Learning from the "Lights On After School" example]. This link is totally optional, and can be anything from our point of view: a link to a page, program or CTA the partner cares about. So long as its just copy and a URL, it's easy for us to add to the page, if the partner sees added value in it. | ** [https://welcome.webmaker.org/make/lightson/ Learning from the "Lights On After School" example]. This link is totally optional, and can be anything from our point of view: a link to a page, program or CTA the partner cares about. So long as its just copy and a URL, it's easy for us to add to the page, if the partner sees added value in it. | ||
** "I want people to easily access this cool thing we care about." | ** "I want people to easily access this cool thing we care about." | ||
** Example in action: https://welcome.webmaker.org/make/lightson/ | ** Example in action: https://welcome.webmaker.org/make/lightson/ | ||
=== | |||
===Also off the menu / out of scope for now=== | |||
* '''"Co-branded" badges'''. We have the skill-sharer badge available. But co-branding is out of scope. | * '''"Co-branded" badges'''. We have the skill-sharer badge available. But co-branding is out of scope. | ||
* '''"A list of partner events."''' At the bottom of the landing page. Out of scope for now -- but could be added for v2. | * '''"A list of partner events."''' At the bottom of the landing page. Out of scope for now -- but could be added for v2. | ||
* '''"Count of how many people have accepted the challenge"''' To solve for empty-room syndrome, and measure the impact. | |||
=Who are we selling to?= | =Who are we selling to?= | ||
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* Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content | * Introduced to relationship manager (e.g. Amira, Lainie) who works with them to envision their custom content | ||
* Once partnership is closed, we build the custom landing page | * Once partnership is closed, we build the custom landing page | ||
* We give them marketing support | * We give them marketing support - see https://foundation.etherpad.mozilla.org/FallCampaignPartnerMktg | ||
=== Mentors associated with an organization that gets customized landing page === | === Mentors associated with an organization that gets customized landing page === | ||