Webmaker/Splash: Difference between revisions
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Revision as of 20:53, 20 November 2014
Goals
- Provide a boost to the 10k goal with messages about the fall campaign (short term)
- Start to move towards the mass market
- Give new users (not logged-in ones) a testable, streamlined flow into signing up & making
- Give logged-in users different, more audience-appropriate content
- A/B test language, value propositions, signup process & gather data
- Increase unique visitor (UV) to registered user (AU) conversion rate (currently ~0.85%) (target for end of Q1 is 5%)
Drafts
Links
Notes: https://etherpad.mozilla.org/splash Tags: [splash]
Roles
- Responsible: Bobby
- Consulted: Andrew, Michelle, Cassie, Paul, Lainie, Ricardo
Tasks
[nov28]
- (link or embed here)
[dec12]
- (link or embed here)