Learning/Networks/Product-Roadmap

Mozilla Learning Product Roadmap

Purpose

The Mozilla Learning product exists to support members of the Learning Networks community. To that end, the products should:

• Provide entry points to our on-the-ground programs, and clear pathways for engagement
• Draw people in by telling an accessible story about connected learning, web literacy, and digital skills (and provide access to wonky stuff for those who want it)
• Offer individuals and institutions a clear value proposition related to leadership development, community engagement, and reputation
• Facilitate self-organization of local communities
• Distribute good ideas and OER across the network, using both push and pull methods
• Serve as a hub for professional development and credentialing for self-identified mentors, including those affiliated with partner organizations

Additionally, the product will serve the following strategic (and measurable) goals:

• Acquisition: Attract new mentors, generate interest in new Maker Parties, Clubs and Hives
• Retention: Provide pathways for sustained involvement, whether through regular involvement in intermittent campaigns, or ongoing engagement via increasingly deeper commitments
• Activation: Provide channels for communicating Mozilla-level initiatives and campaigns to a broad audience
• Community engagement: Inspire community members to create, remix, and otherwise engage with content and with each other, as well as self-organize into peer groups

Audience

The primary audience is people who self-identify as a “teacher” or “mentor” or “educator” and who want to teach web literacy.

They are likely to discover the site via previous knowledge of the existing Learning Networks programs, a connection to one of our partner orgs, word of mouth, or a CTA from Webmaker.org.

Many will have regular access to a group of learners, and will be looking for content and perhaps professional development resources. For them, we offer the social model of Clubs; a high-quality curriculum and complementary badging pathways; training; and access to our community.

A smaller group will not have regular access to learners, but will be interested in becoming mentors. For them, we offer a contributor pathway that starts with basic skill-sharing, moves through the heavier lift of the Maker Party model, and then up through the Clubs model and even Hive; offering skill-advancement and community-building opportunities along the way. We use contributor badges to guide these mentors through the engagement ladder.

Value Propositions

• Content: access to world class curriculum and resources
• Community: access to community support and mechanisms for self-organizing
• Credentialing: homebase for managing professional development in this area

Technical Requirements

• mobile-friendly
• localisable
• key content must be easily editable by non-technical staff

Proposed Roadmap

Here’s Some Stuff!

Goals/Hypotheses

• Familiar users can easily find what they're looking for (i.e. activities to teach, a way to add their Club to the map)
• Unfamiliar users can easily grok what Mozilla Learning is about (i.e. web literacy and digital skills, pedagogical POV)

Features

• IA that supports major use cases and workflows (see http://mzl.la/1IP6chM)
• gallery of curriculum
• link to discourse and TTW podcasts
• Clubs database/map (allow users to add their basic Club/Hive information including location and url)
• authentication (using Webmaker login)
• See all tickets

Measurement (How will we know if goals are met?)

• Passing usability tests with familiar users
• Qualitative tests with unfamiliar users

Maker Party!

• Visible promotion of Maker Party on site
• Maker Party hosts should be able to add an event to a map on the Maker Party page of the site

Bloggin'

• Visual refresh of blog
• Incorporate blog into site

User Profiles and Group Pages

Goals/Hypotheses

• Members of our community will enjoy creating their user profiles
• Members of our community who belong to groups will enjoy creating pages for those groups

Possible Features

• Create/Edit/Delete Community member profiles
• Create/Edit/Delete Group pages (of various types: Clubs, Hives, Community Groups, Orgs)
• Active/Inactive states

Measurement

• X% of people we invite to create a profile do so
• X% of people we invite to create a page do so
• Positive feedback from users

==== MILESTONE: At this point, we can have a public "launch" of the site, and invite ppl to participate. We may also want to request a tile on mozilla.org.

The Searchers

Goals/Hypotheses

• Members of our community will have specific criteria in mind when they visit the site to connect with others

Possible Features

• Keyword search
• Faceted search
• Who knows? Needs investigation into use cases and users' mental models

Badges 2: Electric Boogaloo

Goals/Hypotheses

• Clearly present our badge offerings and highlight learning pathways
• Badge earners will have an improved experience
• Badge issuers will have an improved experience

Features

• Landing page that showcases the Mozilla Learning badge offerings and clearly differentiates the several types of badges we offer. The landing page should also illustrate the progressive nature of our badge offerings.
• Badge application workflow
• Badge issuing workflow, including for Club Captains and/or Super Mentors
• Improvements to the badge issuing dashboard
• Show users recommended badges (based on their previous earned badges and our pathways)
• Allow users to share their earned badges, and invite others to also earn them

Measurement

• Start benchmarking # of badges issued
• Staff satisfaction with badging process

Curriculum Like Whoa

Goals/Hypotheses

• Staff (and mentors?) can easily add and curate beautiful activities/modules
• Users can easily find what they're looking for
• The curriculum itself is a key place for people to access Teach Like Mozilla-style content

Features

• easily create beautiful activities and kits
• find content that’s relevant to me
• easily remix content or offer remix strategies (including l10n)
• curate curriculum (e.g. designate as “featured”, moderate inappropriate content)
• "likes" and/or comments
• relevant, contextual links to Teach Like Mozilla content
• group activities and kits into pathways and share those pathways with others
• “manage” curriculum (could include a range of things, e.g: add/edit/delete, favorite, save drafts, add to a wishlist)

• See all tickets

Measurement

• Improved time-to-task as reported by staff (i.e. reduce the amount of time it takes to add activities/modules)
• # of remixes
• usability tests on discoverability

Teach v2: A New Hope (Q3)

• Make the Teach site even jazzier
  • Full Discourse integration
  • l10n
  • [Needs determined by usage so far + agreed upon KPIs TBD]

Teach Like Mozilla

• This is where we'll build out features to support the online learning components of the Teach Like Mozilla curriculum (or decide to use a third-party tool).
• Discourse integration

Hive

[Placeholder for possible integration of hivelearningnetworks.org content into teach.webmaker.org, or perhaps just iterating on HLN.org. I have zero opinion on which is the best course right now, so I’m including this as a thing to think about.]

[Could also include an interactive re-packaging of the Hive Cookbook. Latest is here: https://wiki.mozilla.org/Webmaker/HiveCookbook]