Revision as of 15:19, 25 August 2015

How To

Impact statement: describes the overall change we want to see in the world.

Who is impacted?
What is the change for them, and the world?
One statement for 'leadership' and one for 'advocacy'.
A verb, a target population and a outcome.
E.g. Help (verb) all internet users (target population) understand the web better (outcome).
Aim for: 8 words or less (it will likely start longer, but aim for this).

Impact milestones: describe specific measurable changes that are a step towards the impact statement.

By 2016, 100k people have completed our basic online privacy training (SmartOn)
By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
By 2017, we've seen an z% increase in public concern about key internet policy issues
By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
Etc...

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 =Example Impact Milestones =
-* By 201X, Y fellows have been through our programme, and continue to engage with the alumni community
+* By 2016, 100k people have completed our basic online privacy training (SmartOn)
-* By 201X, Z partner organizations from our fellows programme run web literacy training for all their staff
+* By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
-* By 201X, 100k people have completed our privacy training...
+* By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
+* By 2017, we've seen an z% increase in public concern about key internet policy issues
+* By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
 * Etc...
+* Good impact milestones are about something that happens external to Mozilla
+* Bad impact milestones just focus on our own growth, popularity or quality