Revision as of 15:25, 25 August 2015

How To

Impact statement: describes the overall change we want to see in the world.

Who is impacted?
What is the change for them, and the world?
One statement for 'leadership' and one for 'advocacy'.
A verb, a target population and a outcome.
E.g. Help (verb) all internet users (target population) understand the web better (outcome).
Aim for: 8 words or less (it will likely start longer, but aim for this).

Impact milestones: describe specific measurable changes that are a step towards the impact statement.

Leadership: More people teach and advocate for the web.
Advocacy: *Many* more people understand and care about the internet.
We can and should evolve the wording, but the core goals are fixed at this point.

Ideally, these feed each other:
- 0. We provide leadership development and advocacy platform
- 1. Result: more people teach and advocate for the web
- 2. Which ultimately results in: many more people understand and care about the internet.

By 2016, 100k people have completed our basic online privacy training (SmartOn)
By 2016, x% of fellowship partner organizations offer regular web literacy training for staff
By 2017, y% of fellowship alumni continue to 'teach it forward' (in a way we can track)
By 2017, we've seen an z% increase in public concern about key internet policy issues
By 2018, we see a,b,c indicators that web literacy is being integrated into formal education
Etc...

@@ Line 8: / Line 8: @@
 * E.g. Help (verb) all internet users (target population) understand the web better (outcome).
 * Aim for: 8 words or less (it will likely start longer, but aim for this).
-<br>
 '''Impact milestones''': describe specific measurable changes that are a step towards the impact statement.
 * A win we can map a path to in 6-24 months
-* Each working group will have several milestones
+* Rolls up into one of the two main impact statements
+* Each working group will have several (or many) milestones
+* ''These milestones will drive options for where and when we invest resources''
 * Aim for: Memorable, measurable, motivational, manageable (4Ms)
 * Aim for: 8 words or less
 * Also see [https://en.wikipedia.org/wiki/SMART_criteria SMART] goals for a useful framework
 </big>
+=Baseline Impact Statements =
+* Leadership: More people teach and advocate for the web.
+* Advocacy: *Many* more people understand and care about the internet.
+* We can and should evolve the wording, but the core goals are fixed at this point.
+* Ideally, these feed each other:
+** 0. We provide leadership development and advocacy platform
+** 1. Result: more people teach and advocate for the web
+** 2. Which ultimately results in: many more people understand and care about the internet.
 =Example Impact Milestones =