Participation/India/Marathi Hindi Campaign 2015

WHY

Background

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WHAT

Problem statement

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Desired Outcome

• outcome 1
• outcome 2
• ...

Success criteria and metrics

• metric 1
• metric 2
• ...

HOW

Approach

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Audience

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Tactics

• tactic 1
• tactic 2
• ...

WHEN

Timeframe

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WHERE

Location

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WHO

== Leads

• lead 1
• lead 2
• ...

DOCS

References

• Planning Pad: https://etherpad.mozilla.org/hindi-2015-promotion
• Marathi Brainstorming Pad: https://etherpad.mozilla.org/Firefox-for-Android-Marathi
• Marketing Brief: https://docs.google.com/document/d/1SdBrG4rxVJcpKcYqyoqdIirQecx1QwjMWZjWYReYtMA/edit?usp=sharing
• Grow Firefox download campaign in Indian Languages: https://docs.google.com/document/d/1dxh4JtfdI_LvfMejRULUBXkKKVmB-SkyCViHWP5LBV4/edit?usp=sharing

MILESTONES

Week by week breakdown

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BUDGET

Breakdown of budget items

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