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| The Marketing Collective is a task force coordinated by the Engagement team bringing together all mozillians interested in marketing Mozilla products and brands to the consumer audience. It is a framework for participation and collaboration. | | The Marketing Collective is a task force coordinated by the Engagement team bringing together all mozillians interested in marketing Mozilla products and brands to the consumer audience. It is a framework for participation and collaboration. |
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| The program creates a more cohesive team and give volunteers the tools and support to make your ideas a reality. At the same time, the Marketing Collective aims to grow the engagement team and make our campaigns and initiatives more relevant globally. | | The program creates a more cohesive team and gives volunteers the tools and support to make their ideas a reality. At the same time, the Marketing Collective aims to grow the engagement team and make Mozilla's campaigns and initiatives more relevant globally. |
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| In a nutshell, the members of the Marketing Collective will: | | In a nutshell, the members of the Marketing Collective will: |
| * <b>help paid staff</b> with existing tasks and projects in their country (e.g. expand social media presence, assist with newsletters localization, contribute to content calendar, promote campaigns)
| | * <b>provide local guidance</b>, market intelligence and help [http://www.mozilla.org/en-US/legal/fraud-report/ protect the fox] |
| * <b>provide local guidance</b> and intelligence (e.g. competition, key players, potential partners) and help [http://www.mozilla.org/en-US/legal/fraud-report/ protect the fox] | | * <b>help paid staff with existing projects</b> in their country |
| * <b>conceive / roll-out their own regional initiatives</b> | | * <b>conceive / roll-out their own regional initiatives</b> |
| * <b>attend the team's calls</b> and meet-ups | | * participate in the team's life |
| </div> | | </div> |
| <div style="display:block;-moz-border-radius:10px;background-color:#FFFFCC;padding:20px;margin-top:20px;"> | | <div style="display:block;-moz-border-radius:10px;background-color:#FFFFCC;padding:20px;margin-top:20px;"> |
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| * Be more <b>relevant</b> on local markets and cultures | | * Be more <b>relevant</b> on local markets and cultures |
| </div> | | </div> |
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| ==Why become a member of the Marketing Collective?== | | ==Why become a member of the Marketing Collective?== |
| * Join the team and help shape Mozilla marketing in your country | | * Join the team and help shape Mozilla marketing in your country |
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| * Fun, rewards and travels | | * Fun, rewards and travels |
| </div> | | </div> |
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| <div style="display:block;-moz-border-radius:10px;background-color:#A2BFF4;padding:20px;margin-top:20px;">
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| ==Structure==
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| ===Modules===
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| The different tasks that members can perform upon joining the Marketing Collective are regrouped in functional areas called Modules. Each module is owned by one or several Module Owner(s) - Mozilla employees with expertise on that area:
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| * <b>Content Coordination</b>: create, localize and coordinate local Mozilla content for blogs, newsletter and other marketing channels.
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| * <b>Social Media</b>: building and maintaining Mozilla's social media presence in your country and language. Tasks here will include localizing content from our English Facebook and Twitter accounts, creating new local content, implementing social media campaigns locally or finding new campaign concepts.
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| * <b>Add-ons & Apps Curation</b>: identify, localize and spread popular add-ons, apps and reviews in your country.
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| * <b>Market Intelligence</b>: analyze, watch, identify and understand the market. This means to be the eyes and the ears of Mozilla in your region. Examples include reporting new competitors' campaigns, new market data and research.
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| * <b>Product Marketing</b>: adapt product and brand messaging locally, support and promote product releases, imagine new campaign concepts for your country and build user community around our products.
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| [[File:marketing_modules.jPEG|center]]
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| </div>
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| ===Activities===
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| The Marketing Collective schedule is comprised of different types of activities, categorized by nature and recurrence:
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| * <b>Recurring Tasks</b>: these tasks need to be performed regularly (usually weekly or monthly) and are usually assigned to specific contributors. Example: localization of our monthly Newsletter, flagging new campaign launched by competitors
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| * <b>Special Assignments</b>: unique tasks that only need to be performed once. These tasks will be part of "weekly sprints" and usually be more time-sensitive and temporary priorities. Examples: event planning, release promotion, campaign promotion, product messaging adjustments.
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| ===Schedule and Planning===
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| We are using a sprint-based approach inspired by the SCRUM methodology in order to plan, coordinate and track progress:
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| * <b>Sprints</b>: the standard period of time during which all activities (special assignments and recurring tasks) are assigned and completed. Ahead of a sprint, all proposed activities get submitted and prioritized against each other by the Program Lead and Module Owners.
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| * <b>To-Do List</b>: all activities that must be performed during a sprint. They include Recurring Tasks and Special Assignments. Larger activities can be broken down into smaller ones and spread over several sprints
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| [[File:Sprint_Activities.jpg|center|Example of sprints]]
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| ==Roles==
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| There is a number of different stakeholders in the Marketing Collective program. They can be classified according to their responsibilities and involvement:
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| *<b>Volunteer</b>: a volunteer performs marketing activities in their country. New volunteers can be assigned to a mentor to learn the basic skills required to achieve autonomy.
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| *<b>Mentor</b>: This person helps new volunteers gain skills required by in the program. Mentors delegate tasks and coach new volunteers. Mentors can be a volunteer, a Rep, a Regional Lead or an employee.
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| *<b>Regional Lead</b>: a regional lead represents all members of the Marketing Collective in a given region at meetings, calls and summits where attendance is limited. The can also advise contributors and mentors in their region.
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| *<b>Module Owner</b>: a Mozilla employee with expertise on a given functional area. The Module Owner submits Recurring Tasks and Special Assignments - sorted by workload and urgency - to be performed by volunteers during a sprint. Module Owners work together with the Program Lead to prioritize the Sprint To-Do List and provide volunteers with training, directions and assistance over the course of the sprint.
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| *<b>Program Lead</b>: leads and coordinates the Marketing Collective program. The Lead works with Module Owners to plan and coordinate activities and acts as a facilitator for volunteers. This person also moderates the program's communication channels, hosts meetings and calls.
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| Perform any of these roles doesn't mean that you have to work an exactly amount of hours or that you have to follow an agenda everyday. What you do in the Marketing Collective is a voluntarily donation of your time. Everyone is free to choose the projects where they want to contribute accordingly to their preferences and availability of time.
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| ==Communication==
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| Members will be able to coordinate, exchange ideas through several communication channels. Each channel offers advantages and shortcomings, and might be replaced by others over time. Our main goal is to enable easy, fluid and informal exchanges.
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| <i>Coming soon:</i>
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| * <b>#marketing-collective IRC Channel</b>: IRC is a great tool to have informal conversations and get instant access to information you need. This is the platform of choice to ask questions, suggest ideas, solve small problems or blockers and get real-time responses. It is also great to simply "hang out", chat and get to know each other better.
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| * <b>Marketing Collective Mailing List</b>: the mailing list is used to make announcements, share news, communicate and distribute content.
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| * <b>Marketing Collective Basecamp</b>: serves as a permanent repository for projects. For example, publish and discuss sprints, perform tasks, upload documents, access archives, brainstorm.
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| * Meetings and Calls will be scheduled based on projects and program activity.
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| ==Sign-up process==
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| #<b>Fill the sign-up form</b>: tell us a bit about yourself and why you are interested in joining the Marketing Collective. You can find the form [http://bit.ly/mkg-collective-signup here]
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| #<b>Let's chat!</b> Once we have reviewed your application and made sure you fit a few basic criterias (you must be over 18 and have some marketing experience and/or be an existing Mozilla contributor), we will get in touch with you and schedule a call. This is the opportunity for us to get to know you better, discuss the program in more details and answer any question you may have. A final decision is made following this call.
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| #<b>Welcome</b>: if your application is approved, you will receive a welcome e-mail containing important information about the program, useful resources as well as next steps.
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| #<b>First steps</b>: we will assign you a mentor to guide you through your first steps in the program. Mentors are experienced contributors, Mozilla Reps or employee and will be here to advise you, answer your questions and get started with your first assignments.
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| <b>We can't wait to meet you! [http://bit.ly/mkg-collective-signup Fill the sign-up form] to get in touch.
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