Engagement/Lifecycle Marketing: Difference between revisions
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|mary [at] mozilla.com | |mary [at] mozilla.com | ||
|San Francisco, CA, US | |San Francisco, CA, US | ||
|Director, | |Director, Lifecycle Marketing | ||
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| style="background:#EFEFEF;" colspan=4 align=center|'''Relationship Marketing''' | | style="background:#EFEFEF;" colspan=4 align=center|'''Relationship Marketing''' | ||
Revision as of 21:24, 13 April 2016
| Lifecycle Marketing | |
| Team Lead: Mary Colvig | Mailing List: rainbow-unicorns at mozilla.com |
| The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission. | |
Charter
We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.
We’re responsible for: engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
Our Audiences
Users
Our connected users, over 30 million strong, are individuals who use Mozilla products and have connected with us through social media, email and in-product. Our users help us cross promote our products, spread the word and mobilize around policy. They also act as a pool for new supporters and contributors.
Community Engagement builds and fosters these user connections by telling the story of Mozilla’s mission and its products through a user-centric lens. We build and maintain 30+ million direct relationships with our users and fans through social media and email, and communicate with hundreds of millions of users with our in-product messages.
Programs at a glance:
Supporters
Supporters are fans of Mozilla's mission and products who have taken an interest in Mozilla and want to do more. They amplify and scale our overall engagement efforts through global programs like Firefox Friends, Firefox Student Ambassadors, Firefox OS Mobilizers and word-of-mouth marketing campaigns.
Community Engagement works to activate and foster these supporters with tools and opportunities based on their interest, skills and level of engagement with Mozilla.
Programs at a glance:
Team Roster
| Name | Contact | Location | Role |
| Mary Colvig | mary [at] mozilla.com | San Francisco, CA, US | Director, Lifecycle Marketing |
| Relationship Marketing | |||
| Jean Collings | jcollings [at] mozilla.com | Seattle, WA, US | Online Marketing Manager |
| Jess Davis | jdavis [at] mozilla.com | Raleigh-Durham, NC, US | Email Marketing Manager |
| Liz Hull | ehull [at] mozilla.com | Washington, DC, US | Social Media Manager |
| M.J. Kelly | mjkelly [at] mozilla.com | Seattle, WA, US | Content/Editorial Engagement, Writer |
| Ben Niolet | bniolet [at] mozilla.com | Durham, NC, US | Email Marketing Manager |
| Michaela Smiley | mthayer [at] mozilla.com | Alexandria, VA, US | Head of Relationship Marketing |
| Community Generated Marketing | |||
| TJ Lee | tilee [at] mozilla.com | San Francisco, CA, US | Community Engagement Manager, Firefox Student Ambassador Program |
| Chelsea Novak | cnovak [at] mozilla.com | Toronto, Canada | Head of Community Generated Marketing |
| Jessica Osorio | josorio [at] mozilla.com | San Francisco, CA, US | Word of Mouth Marketing Manager |
Get In Touch
Email, IRC and Forums
- Team alias: rainbow-unicorns at mozilla dot com
- Relevant IRC Channels: #mozillians, #marketing and #remo
- Relevant forums: Mozillians forum and Marketing forum