Events/MozCamp+Template: Difference between revisions

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''This is an early attempt at templating MozCamp+ events that extend our community beyond the traditional audience of developers. '''Feedback deeply desired.'''''
''This is the first revised version of this document. It includes comments from Gandalf, Zak, Mary and others. It's now ready for wider comment. Also, hopefully we can start picking some dates and building sample local event agendas as a way to more rigorously test the concept.'


==Vision - MozCamp+==
==Vision==


One day (or 1/2 day) event with discussion, demonstrations and collaborative scheming by people who want to keep the web open. Hosted by Mozilla.
MozCamp+ - A celebration of the open web


'''Comment:''' We should probably clarify what kinds of discussions we want to have. --zak
MozCamp+ is a series of local events for people passionate about the open web. Each event includes discussion, hands-on-demos and collaborative scheming about ways to promote and protect the open participatory nature of the internet. Events happen in any city where local Mozillians want to organize them. Local bloggers, designers, hackers, creative commonors and other open web aficionados present and participate.  
 
'''Comment:''' People may think that we mean protest demonstration instead of product/process/etc demonstration. --zak
 
'''Comment:''' If we are just looking for people who know that they want to keep the web open, we are probably unnecessarily limiting our audience. --zak


==Audience==
==Audience==


People who share Mozilla values and may even have their own definition of 'the open web' ... but don't have a way to 'get involved'.
People who share Mozilla values and may even have their own definition of the open web, but don't have a way to get involved. This might include:
 
'''Comment:''' We probably also want to include people who are likely to share or develop similar or congruent values. --zak
 
This might include:


* Firefox fans and people who informally evangelize for us
* Firefox fans and people who informally evangelize for us
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* Web designers and people in the web marketing space (going beyond tech people here, so not just people we normal reach w/ developer evangelism)
* Web designers and people in the web marketing space (going beyond tech people here, so not just people we normal reach w/ developer evangelism)
* People who would normally go to BarCamp, CaseCamp, DemoCamp etc.
* People who would normally go to BarCamp, CaseCamp, DemoCamp etc.
These people are part of a growing part of society that lives and works on the web, but does not yet have a channel celebrate and protect the things that matter to them on the web. These people don't yet feel involved in Mozilla. They should.


These are the people who sit in the 'community of interest' (or 'values') layer here:
These are the people who sit in the 'community of interest' (or 'values') layer here:
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http://commonspace.wordpress.com/2008/07/11/more-on-mozilla-communities-circles-and-maps/
http://commonspace.wordpress.com/2008/07/11/more-on-mozilla-communities-circles-and-maps/


We want to move them into our 'community of action' by giving them new ways to participate.
We want to create a bigger 'community of action' by giving people new ways to participate.


==Goals==
==Goals==


Help people move from the Mozilla 'community of interest' to the 'community of action' by ...
Build a 'community of action' that makes it possible for a broader number of people to get involved in Mozilla by ...


* Giving them a chance to talk about the open web with like-minded people, what it means in their lives and their communities
* Giving people a chance to talk about and understand 'What is the open web and why does it matter?'
* Proving a view of what Mozilla and others are 'doing next' to keep the web open, offering people an 'insiders' view
* Providing an update on where the Internet is headed as we move to mobile and into the cloud, and sharing an intimate view Mozilla's plans in these areas.
* Creating concrete opportunities for people to start participating in Mozilla and other open web projects (e.g. start translating the Manifesto)
* Introducing topics like values, freedom, privacy in relation to Internet to those who never thought about them.
* Building better links amongst people within the broader Mozilla community (e.g Firefox marketing person and a Firefox add-on developer) by inviting them to co-host local events like this
* Creating concrete opportunities for people to start participating in Mozilla and other open web projects (e.g. start translating the Manifesto).
* Creating a sense of 'belonging' to the Mozilla community for people who don't have that yet
* Building better links amongst people within the broader Mozilla community (e.g Firefox marketing person and a Firefox add-on developer) by inviting them to co-host local events like this.
* Tease topics like values, freedom, privacy in relation to Internet to those who never thought about it
* Sharing hands on skills that give people a richer Internet experience: how to use wikis, blogs, how to search and control their privacy.
* Help people get richer Internet experience, how to use wikis, blogs, how to search and control their privacy
* Creating a sense of 'belonging' to the Mozilla community for people who don't have that yet.
* Give people a kind of update on what's up in the Internet.


There is clearly a movement-building piece here, which I am not quite saying yet. But that is what I am imagining. This includes everything from stirring people up, to giving them something they can volunteer and work on, to getting their name in a database so we can contact them later.
There is clearly a movement-building piece here, although it's tough to describe that. But that is what is at the root here. This includes everything from stirring people up, to giving them something they can volunteer and work on, to getting people organized and connected so they can continue to talk later.


==Session ideas and topics==
==Session ideas and topics==


A good chunk of the sessions could be self-organizing and local. However, things you'd expect or might even template are:
At this point, we're only trying to reach people already passionate about the web. This is still a quite varied group. We need to create a framework with a buffet of topics and corresponding materials so that local MozCamp+ organizers can cater to a variety of audience mixes audience. This might include:


* 5 minute speedgeek / lightning presentations on different Mozilla and open web projects of interest to people. Everything from Firefox to audience specific add on packs (like F-Y-FF), platform projects like Miro ... and maybe even local open source or open web projects (Creative Commons, Electronic Frontier Foundation, eg).
* An intro piece on '''what is the open web and why does it matter?'''. Depending on audience, could be more presentation vs. more discussion. [http://commonspace.wordpress.com/2008/08/25/cape-town-rebooting-the-open-everything-intro/ Something similar] emerged for the 'open everything' events Mark was a part of. People in many cities used similar slides, and shared audio of their talks. Also participants had a chance to talk w/ each other about the slides after the talk. ''(needs template presentation)''


* Inspiring, TED-like talk middle of the day about where the open web is headed, what the threats are
* Inspiring, '''TED-like talk about where the open web is headed, and what the threats are'''. This could look at emerging big issues like mobile and data. This is the 'update' mentioned in the goals above.


* Hands on workshops by whatever Mozilla community people are around. Localization. Marketing. Manifesto. Add on development.
* 5 minute speedgeek / '''lightning presentations demoing cool new stuff from  Mozilla and open web projects'''. Everything from Firefox to new stuff from Labs to audience specific add on packs (like F-Y-FF), platform projects like Miro ... and maybe even local open source or open web projects (e.g. Creative Commons, Electronic Frontier Foundation).''(needs template explaining how to organize)''


* Discussions or workshops on how to promote the open web locally. Working w/ city council. Working w/ schools. Evangelizing to the media.
* '''Hands on workshops''' by whatever Mozilla community people are around. Localization. Marketing. Manifesto. Add on development. Also, similar hands on workshops by other local people and projects. Embedding CC metadata. Running online participatory projects. An so on.


* Small sprints or hands on projects with specific local relevance, like localizing the Manifesto or coming up with an open web strategy for a local NGO, school or government department. Need the right local people around to make this happen.
* Broader talks about what happens on the web and how Joe Average can benefit from it. What are website aggregators, RSS, wikis, social networks, cloud text editors etc. Also, educate people on how to use Internet safely and wisely. What is phishing and how to avoid it. What is vendor lock in and how to avoid it. What are data format locks and how to escape them. ''(may need templates, but lower priority)''


* A strong party and social component where people just get to know each other and have fun.
* Discussions or workshops on '''how to promote these benefits of the open web locally'''. Working w/ city council. Working w/ schools. Evangelizing to the media. This might result in other events or evangelism that participants take out to a broader audience. ''(will need to make sure these happen in some early events, and then blog and document so others get the idea)''


* '''We also need to merge in the Mozilla Labs Concept Series stuff.''' It sounds like there are lots of similar pieces. Aza and Atul: hack away at above to include what you guys are doing both format and content-wise. Of course, you can still do stand alone stuff. But good to know what this thing looks like w/ Labs plugged in.
* '''Small sprints or hands on projects with specific local relevance''', like localizing the Manifesto, developing an add on or coming up with an open web strategy for a local NGO, school or government department. Need the right local people around to make this happen. ''(could template or have example sprints organized)''


* Broader talks about what happens on the web and how Joe Average can benefit from it. What are website aggregators, RSS, wikis, social networks, cloud text editors etc.
* A strong party and social component where people just get to know each other and have fun.
 
* Educate people on how to use Internet safely and wisely. What is phishing and how to avoid it. What are viruses/trojans and how to avoid them. What is vendor lock in and how to avoid it. What are data format locks and how to escape them.


* Mary:  We're looking to cater to a pretty varied set of audiences with differing levels of awareness about Mozilla and the Open Web. I would:
'''We also need to merge in the Mozilla Labs Concept Series stuff.''' Need specific ideas from Aza and Atul on this.  
** Create a framework w. a "buffet" of topics and corresponding materials so that our organizers can cater to the audience.
** This needs to include a "What is the Open Web and Why it matters" type of talk -- not just a "where is it" headed for the folks less familiar with the concept and not aware of the stakes. 
** I might encourage folks to do the Open Web talk and SpeedGeek series early in the day to make it a little more friendly for new folks.


==Format==
==Format==
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* Maker Faire = there is a hands on community component where people build or write things together. Web sites. Add-ons. Manifesto translations.
* Maker Faire = there is a hands on community component where people build or write things together. Web sites. Add-ons. Manifesto translations.


These would happen on the day before or after a MozCamp or local team meeting. The idea would be to take advantage of the fact that many Mozilla people are in the same town, to connect them to a broader public and to bring more people into the edges of our community.
'''In many cases, these would happen on the day before or after a regular MozCamp or local team meeting that was only for Mozilla people.''' The idea would be to take advantage of the fact that many Mozilla people are in the same town, to connect them to a broader public and to bring more people into the edges of our community.


Also important: these can be low or no cost other than the venue and food. The idea is you just throw a party when Mozilla people are in town and see who comes.
Also important: '''these can be low or no cost other than the venue and food.''' The idea is you just throw a party when Mozilla people are in town and see who comes.


==Customization==
==Customization==
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After each event we should get a kind of report from it together with feedback on what did work and what didn't, suggestions on improvements and what to avoid in the future. It should replicate itself and auto-improve over time.
After each event we should get a kind of report from it together with feedback on what did work and what didn't, suggestions on improvements and what to avoid in the future. It should replicate itself and auto-improve over time.
'''For this customization model to work, we will need clear agenda and presentation templates, and a wiki that makes organizing easy.''' We can borrow alot of ideas from http://www.barcamp.org/. We will need a site like this soon.
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