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SpikeUK1 moved page Engagement/Community Engagement to Engagement/Lifecycle Marketing: User request via bug 1264739
m (→‎Charter: Minor edits to our charter)
m (SpikeUK1 moved page Engagement/Community Engagement to Engagement/Lifecycle Marketing: User request via bug 1264739)
 
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<section begin=summary />{{TeamSummary
<section begin=summary />{{TeamSummary
|teamtitle=Community Engagement
|teamtitle=Lifecycle Marketing
|teampagelocation=Engagement/Community_Engagement
|teampagelocation=Engagement/Community_Engagement
|teamlead=Mary Colvig
|teamlead=Mary Colvig
|mailinglist=rainbow-unicorns at mozilla.com
|mailinglist=rainbow-unicorns at mozilla.com
|description= The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.
|description= The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
}}<section end=summary />
}}<section end=summary />




== Charter ==
= Charter =


We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.  
We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.  


We’re responsible for: engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
We’re responsible for:  
* Engaging audiences with what we do and why we matter; and  
* equipping and enabling other teams to do the same.


= Our Audiences =
= Equipping and Enabling Other Teams =
   
   
===Users===
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details.
Our connected users, over 30 million strong, are individuals who use Mozilla products and have connected with us through social media, email and in-product. Our users help us cross promote our products, spread the word and mobilize around policy. They also act as a pool for new supporters and contributors.
 
Community Engagement builds and fosters these user connections by telling the story of Mozilla’s mission and its products through a user-centric lens. We build and maintain 30+ million direct relationships with our users and fans through social media and email, and communicate with hundreds of millions of users with our in-product messages.
 
Programs at a glance:
 
* [http://www.mozilla.org/en-US/newsletter/ Email engagement]
* [https://www.facebook.com/firefox/ Facebook]
* [https://twitter.com/firefox Twitter]
* [https://snippets.mozilla.com/ Snippet]
 
===Supporters===
Supporters are fans of Mozilla's mission and products who have taken an interest in Mozilla and want to do more. They amplify and scale our overall engagement efforts through global programs like Firefox Friends, Firefox Student Ambassadors, Firefox OS Mobilizers and word-of-mouth marketing campaigns.
 
Community Engagement works to activate and foster these supporters with tools and opportunities based on their interest, skills and level of engagement with Mozilla.
 
Programs at a glance:
 
* [http://www.mozilla.org/en-US/contribute/studentambassadors/ Firefox Student Ambassadors]
* [https://friends.mozilla.org/ Firefox Friends]
* [https://wiki.mozilla.org/FirefoxOS/Community/Mobilizers Mobilizers]
 
= Team Roster =
 
{| class="fullwidth-table"
| style="background:#EFEFEF; width:15%" | '''Name'''
| style="background:#EFEFEF; width:20%" | '''Contact'''
| style="background:#EFEFEF; width:20%" | '''Location'''
| style="background:#EFEFEF; width:30%" | '''Role'''
|-
|[https://mozillians.org/u/mary Mary Colvig]
|mary [at] mozilla.com
|San Francisco, CA, US
|Director, Community Engagement
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Relationship Marketing'''
|-
|[https://mozillians.org/u/jcollings Jean Collings]
|jcollings [at] mozilla.com
|Seattle, WA, US
|Online Marketing Manager
|-
|[https://mozillians.org/u/JessDavis Jess Davis]
|jdavis [at] mozilla.com
|Raleigh-Durham, NC, US
|Email Marketing Manager
|-
|[https://mozillians.org/en-US/u/ehull/ Liz Hull]
|ehull [at] mozilla.com
|Washington, DC, US
|Social Media Manager
|-
|[https://mozillians.org/u/mjkelly/ M.J. Kelly]
|mjkelly [at] mozilla.com
|Seattle, WA, US
|Content/Editorial Engagement, Writer
|-
|[https://mozillians.org/en-US/u/bniolet/ Ben Niolet]
|bniolet [at] mozilla.com
|Durham, NC, US
|Email Marketing Manager
|-
|[https://mozillians.org/u/mthayer Michaela Smiley]
|mthayer [at] mozilla.com
|Alexandria, VA, US
|Head of Relationship Marketing
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Community Generated Marketing'''
|-
|[https://mozillians.org/en-US/u/TingJungLee/ TJ Lee]
|tilee [at] mozilla.com
|San Francisco, CA, US
|Community Engagement Manager, Firefox Student Ambassador Program
|-
|[https://mozillians.org/u/chelsea Chelsea Novak]
|cnovak [at] mozilla.com
|Toronto, Canada
|Head of Community Generated Marketing
|-
|[https://mozillians.org/u/JessOsorio/ Jessica Osorio]
|josorio [at] mozilla.com
|San Francisco, CA, US
|Word of Mouth Marketing Manager
|-
|}
 
= Get In Touch =
 
== Email, IRC and Forums ==
 
* Team alias: rainbow-unicorns at mozilla dot com
 
* Relevant IRC Channels: [irc://irc.mozilla.org#mozillians #mozillians], [irc://irc.mozilla.org#marketing #marketing] and [irc://irc.mozilla.org#remo #remo]
 
* Relevant forums: [http://groups.google.com/group/mozilla.mozillians/topics Mozillians forum] and [http://groups.google.com/group/mozilla.marketing Marketing forum]
SpikeUK1
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