Engagement/Lifecycle Marketing: Difference between revisions

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|teamlead=Mary Colvig
|teamlead=Mary Colvig
|mailinglist=rainbow-unicorns at mozilla.com
|mailinglist=rainbow-unicorns at mozilla.com
|description= The Community Engagement team empowers and grows our overall community, from users to supporters to contributors, to use, advocate for, and contribute to Firefox and Mozilla products and our mission.
|description= The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
}}<section end=summary />
}}<section end=summary />




== Charter ==
= Charter =


We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.  
We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.  
Line 20: Line 20:
= Equipping and Enabling Other Teams =
= Equipping and Enabling Other Teams =
   
   
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details.
 
= Team Roster =
 
{| class="fullwidth-table"
| style="background:#EFEFEF; width:15%" | '''Name'''
| style="background:#EFEFEF; width:20%" | '''Contact'''
| style="background:#EFEFEF; width:20%" | '''Location'''
| style="background:#EFEFEF; width:30%" | '''Role'''
|-
|[https://mozillians.org/u/mary Mary Colvig]
|mary [at] mozilla.com
|San Francisco, CA, US
|Director, Lifecycle Marketing
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Relationship Marketing'''
|-
|[https://mozillians.org/u/jcollings Jean Collings]
|jcollings [at] mozilla.com
|Seattle, WA, US
|Online Marketing Manager
|-
|[https://mozillians.org/u/JessDavis Jess Davis]
|jdavis [at] mozilla.com
|Raleigh-Durham, NC, US
|Email Marketing Manager
|-
|[https://mozillians.org/en-US/u/ehull/ Liz Hull]
|ehull [at] mozilla.com
|Washington, DC, US
|Social Media Manager
|-
|[https://mozillians.org/u/mjkelly/ M.J. Kelly]
|mjkelly [at] mozilla.com
|Seattle, WA, US
|Content/Editorial Engagement, Writer
|-
|[https://mozillians.org/en-US/u/bniolet/ Ben Niolet]
|bniolet [at] mozilla.com
|Durham, NC, US
|Email Marketing Manager
|-
|[https://mozillians.org/u/mthayer Michaela Smiley]
|mthayer [at] mozilla.com
|Alexandria, VA, US
|Head of Relationship Marketing
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Community Generated Marketing'''
|-
|[https://mozillians.org/en-US/u/TingJungLee/ TJ Lee]
|tilee [at] mozilla.com
|San Francisco, CA, US
|Community Engagement Manager, Firefox Student Ambassador Program
|-
|[https://mozillians.org/u/chelsea Chelsea Novak]
|cnovak [at] mozilla.com
|Toronto, Canada
|Head of Community Generated Marketing
|-
|[https://mozillians.org/u/JessOsorio/ Jessica Osorio]
|josorio [at] mozilla.com
|San Francisco, CA, US
|Word of Mouth Marketing Manager
|-
|}
 
= Get In Touch =
 
== Email, IRC and Forums ==
 
* Team alias: rainbow-unicorns at mozilla dot com
 
* Relevant IRC Channels: [irc://irc.mozilla.org#mozillians #mozillians], [irc://irc.mozilla.org#marketing #marketing] and [irc://irc.mozilla.org#remo #remo]
 
* Relevant forums: [http://groups.google.com/group/mozilla.mozillians/topics Mozillians forum] and [http://groups.google.com/group/mozilla.marketing Marketing forum]

Latest revision as of 14:53, 17 May 2020

Lifecycle Marketing
Team Lead: Mary Colvig Mailing List: rainbow-unicorns at mozilla.com
The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.


Charter

We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.

We’re responsible for:

  • Engaging audiences with what we do and why we matter; and
  • equipping and enabling other teams to do the same.

Equipping and Enabling Other Teams

Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.