Engagement/Lifecycle Marketing: Difference between revisions

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Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details.
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details.
= Team Roster =
{| class="fullwidth-table"
| style="background:#EFEFEF; width:15%" | '''Name'''
| style="background:#EFEFEF; width:20%" | '''Contact'''
| style="background:#EFEFEF; width:20%" | '''Location'''
| style="background:#EFEFEF; width:30%" | '''Role'''
|-
|[https://mozillians.org/u/mary Mary Colvig]
|mary [at] mozilla.com
|San Francisco, CA, US
|Director, Lifecycle Marketing
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Loyalty Marketing (subteam)'''
|-
|[https://mozillians.org/u/mthayer Michaela Smiley]
|msmiley [at] mozilla.com
|Alexandria, VA, US
|Loyalty Marketing Lead
|-
|[https://mozillians.org/u/jcollings Jean Collings]
|jcollings [at] mozilla.com
|Seattle, WA, US
|In-product Communications
|-
|[https://mozillians.org/u/jvondrak Jessica Vondrak]
|jvondrak [at] mozilla.com
|Boulder, CO, US
|In-product Communications
|-
|[https://mozillians.org/u/JessDavis Jess Davis]
|jdavis [at] mozilla.com
|Raleigh-Durham, NC, US
|Email and CRM
|-
|[https://mozillians.org/en-US/u/bniolet/ Ben Niolet]
|bniolet [at] mozilla.com
|Durham, NC, US
|Email and Growth Hacking
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Paid Media (Subteam)'''
|-
|[https://mozillians.org/en-US/u/jterry/ Justin Terry]
|jterry [at] mozilla.com
|New York, NY, US
|Paid Media Lead
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Events (Subteam)'''
|-
|[https://mozillians.org/en-US/u/shez/ Shezmeen Prasad]
|sprasad [at] mozilla.com
|Mountain View, CA, US
|Events Lead
|-
|[https://mozillians.org/en-US/u/lfox/ Liza Fox]
|lfox [at] mozilla.com
|Brighton, GB, UK
|Events
|-
|[https://mozillians.org/en-US/u/spersing/ Sandra Persing]
|spersing [at] mozilla.com
|Seattle, WA, US
|Events
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Referral Marketing (Subteam)'''
|-
|[https://mozillians.org/u/chelsea Chelsea Novak]
|cnovak [at] mozilla.com
|Toronto, ON, Canada
|Referral Marketing Lead
|-
|[https://mozillians.org/u/JessOsorio/ Jessica Osorio]
|josorio [at] mozilla.com
|San Francisco, CA, US
|Word of Mouth
|-
| style="background:#EFEFEF;" colspan=4 align=center|'''Lifecycle Content (Subteam)'''
|-
|[https://mozillians.org/u/mjkelly/ M.J. Kelly]
|mjkelly [at] mozilla.com
|Seattle, WA, US
|Lifecycle Content Lead
|}

Latest revision as of 14:53, 17 May 2020

Lifecycle Marketing
Team Lead: Mary Colvig Mailing List: rainbow-unicorns at mozilla.com
The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.


Charter

We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.

We’re responsible for:

  • Engaging audiences with what we do and why we matter; and
  • equipping and enabling other teams to do the same.

Equipping and Enabling Other Teams

Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.

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