Engagement/Lifecycle Marketing: Difference between revisions

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<section begin=summary />{{TeamSummary
<section begin=summary />{{TeamSummary
|teamtitle=Community Engagement
|teamtitle=Lifecycle Marketing
|teampagelocation=Engagement/Community_Engagement
|teampagelocation=Engagement/Community_Engagement
|teamlead=Mary Colvig
|teamlead=Mary Colvig
|mailinglist=rainbow-unicorns at mozilla.com
|mailinglist=rainbow-unicorns at mozilla.com
|description= Empower and grow our overall community, from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla.
|description= The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.
}}<section end=summary />
}}<section end=summary />




== Charter ==
= Charter =


The Community Engagement team helps grow and empower our [https://wiki.mozilla.org/Community#What_Does_The_Mozilla_Community_Look_Like.3F overall community] from users to core volunteers, to not only use Firefox and Mozilla products, but to advocate and promote, and actively participate in Mozilla.
We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.  
We start by creating 1:1 relationships through our communication channels with our users and prospective volunteers. From there, we educate people on how to get the most from their online experience through our products as well as how to participate in Mozilla and spread the word.
We also actively foster and support a base of advocates who amplify and scale our overall engagement efforts and Mozilla volunteer leaders. To do this, we offer our broad community the tools and opportunities to take part at each level of engagement from user to core contributor and leader. While we don’t have the deep pockets of our competitors, we have a public benefit mission and the potential for massive scale with our 100s of millions of users, supporters and contributors.


We’re responsible for:
* Engaging audiences with what we do and why we matter; and
* equipping and enabling other teams to do the same.


= Team Roster =
= Equipping and Enabling Other Teams =
 
{| class="fullwidth-table"
| style="background:#EFEFEF; width:15%" | '''Name'''
| style="background:#EFEFEF; width:15%" | '''Team'''
| style="background:#EFEFEF; width:20%" | '''Contact'''
| style="background:#EFEFEF; width:20%" | '''Location'''
| style="background:#EFEFEF; width:30%" | '''Role'''
|-
|[https://mozillians.org/en-US/u/jbalaco/ Jennifer Balaco]
|Supporter Engagement
|jbalaco [at] mozilla.com
|San Francisco, CA, US
|Gear + Creative Team project management
|-
|[https://mozillians.org/u/wbowden Winston Bowden]
|User Engagement
|wbowden [at] mozilla.com
|Raleigh, NC, US
|User Engagement manager (Social Media, Email Engagement, Snippet, SMS)
|-
|[https://mozillians.org/u/jcollings Jean Collings]
|User Engagement
|jcollings [at] mozilla.com
|San Francisco, CA, US
|Online Marketing Manager
|-
|[https://mozillians.org/u/mary Mary Colvig]
|
|mary [at] mozilla.com
|San Francisco, CA, US
|Director, Community Engagement
|-
|[https://mozillians.org/u/JessDavis Jess Davis]
|User Engagement
|jdavis [at] mozilla.com
|Mountain View, CA, US
|Email Marketing Manager, get them live perfect every time!
|-
|[https://mozillians.org/u/gen Gen Kanai]
|Contributor Engagement
|gen [at] mozilla.com
|Tokyo, Japan
|Community Manager (Asia)
|-
|[https://mozillians.org/u/kinger Brian King]
|Contributor Engagement
|bking [at] mozilla.com
|Raka, Slovenia
|Contributor Engagement Manager, Mozilla Reps, Firefox OS launches, Community Manager (Europe)
|-
|[https://mozillians.org/en-US/u/jessemontano/ Jesse Montano]
|Supporter Engagement
|jmontano [at] mozilla.com
|San Francisco, CA, US
|Supporter Engagement
|-
|[https://mozillians.org/u/deimidis Guillermo Movia]
|Contributor Engagement
|gmovia [at] mozilla.com
|Buenos Aires, Argentina
|Community Manager (Latam)
|-
|[https://mozillians.org/u/knaszradi Katherine Naszradi]
|Supporter Engagement
|knaszradi [at] mozilla.com
|San Francisco, CA, US
|Community Engagement Manager, Firefox Student Ambassador Program
|-
|[https://mozillians.org/u/chelsea Chelsea Novak]
|Supporter Engagement
|cnovak [at] mozilla.com
|Toronto, Canada
|Supporter Engagement Manager, Firefox Affiliates, Firefox OS launches & Mobilizers, Fox suit travel agent
|-
|[https://mozillians.org/en-US/u/JessOsorio// Jessica Osorio]
|Supporter Engagement
|josorio [at] mozilla.com
|Miami, FL, US
|Supporter Engagement
|-
|[https://mozillians.org/u/couci/ Konstantina Papadea]
|Contributor Engagement
|kpapadea [at] mozilla.com
|Athens, Greece
|Mozilla Reps gear and budget keeper
|-
|[https://mozillians.org/u/williamr William Reynolds]
|Contributor Engagement
|williamr [at] mozilla.com
|SF, California, US
|Product Manager, Community Tools
|-
|[https://mozillians.org/u/mthayer Michaela Thayer]
|User Engagement
|mthayer [at] mozilla.com
|Alexandria, VA, US
|Social Media Manager
|-
|TBD
|TBD
|TBD
|TBD
|Content/Editorial Engagement, Writer
|-
|TBD
|TBD
|TBD
|TBD
|Mozilla Reps Program Manager
|}
 
= Core Functional Areas =
'''Relationship development'''
 
We build direct relationships with our users, advocates and volunteers by identifying their particular needs and aligning them with the appropriate communications, education and opportunities to solidify, and grow, their relationship with Mozilla. This includes our newsletter and social media programs, our Get Involved page, and the scores of events that take place globally. 
 
'''Advocacy and Activation'''
 
We activate and foster a base of advocates with tools and opportunities based on their interest and level of engagement with Mozilla. These advocates amplify and scale our overall engagement efforts through programs like Mozilla Reps, Affiliates, and word-of-mouth marketing campaigns that enable volunteer-driven global campaigns.
 
'''Community Leadership'''
 
We identify and provide opportunities for contributors to lead and have a voice within the Mozilla organization. We also provide leadership support to our community leaders to ensure they can accomplish their endeavors regionally and globally. We do this namely through our Mozilla Reps and MozCamps programs, and in conjunction with the People Team and the Office of the Chair.
   
   
== Underlining Supporting Programs (spans all three core areas) ==
Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit [https://mana.mozilla.org/wiki/display/EN/Lifecycle+Marketing+Enablement+Documentation our Mana page] for details.
 
* Regional Community Management
* Mozilla Reps and Firefox Student Ambassadors
* Community Tools and Mozillians
* Gear and Recognition
 
= Get In Touch =
 
== Email, IRC and Forums ==
 
* Team alias: rainbow-unicorns at mozilla dot com
** Contributor Engagement alias: contributor-engagement at mozilla dot com
 
* Relevant IRC Channels: [irc://irc.mozilla.org#mozillians #mozillians], [irc://irc.mozilla.org#marketing #marketing] and [irc://irc.mozilla.org#remo #remo]
 
* Relevant forums: [http://groups.google.com/group/mozilla.mozillians/topics Mozillians forum] and [http://groups.google.com/group/mozilla.marketing Marketing forum]

Latest revision as of 14:53, 17 May 2020

Lifecycle Marketing
Team Lead: Mary Colvig Mailing List: rainbow-unicorns at mozilla.com
The Lifecycle Marketing team builds relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla. We’re responsible for engaging audiences with what we do and why we matter; and equipping and enabling other teams to do the same.


Charter

We build relationships with people through events, advertising, in-product communications and email to grow Firefox usage and increase understanding of Mozilla.

We’re responsible for:

  • Engaging audiences with what we do and why we matter; and
  • equipping and enabling other teams to do the same.

Equipping and Enabling Other Teams

Many teams across Mozilla can benefit from hosting or sponsoring events, running advertising, messaging Firefox users within our product, or emailing key constituents. The Lifecycle Marketing (LCM) team is committed to helping your team plan and execute marketing activities in support of your goals. If you're a Mozillian and interested in this, visit our Mana page for details.

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