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Event - Firefox Live 2: Difference between revisions

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Event - Firefox Live 2 (view source)

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[[Category:Websites]]
[[Category:InProgressWebsites|Firefox Live 2]]
Project bug: {{bug|694445}}
Project bug: {{bug|694445}}


= Description =  
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== Description ==
We're teaming up with the Knoxville once again to present a live stream of baby red pandas.
 
The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo.


This year's project will use the same domain as before (http://firefoxlive.mozilla.org/), but have a new design. For the initial launch, the site will be a couple of static pages.
We're teaming up with the Knoxville Zoo once again to present a live stream of baby red pandas. The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo.


For more information on the previous campaign, see: [http://blog.mozilla.com/blog/2011/04/12/firefox-live-trekking-with-pandas-and-new-adventures-for-spark-and-ember/] and [https://blog.mozilla.com/website-archive/2011/04/12/firefox-live/].
For more information on the previous campaign, see: [http://blog.mozilla.com/blog/2011/04/12/firefox-live-trekking-with-pandas-and-new-adventures-for-spark-and-ember/] and [https://blog.mozilla.com/website-archive/2011/04/12/firefox-live/].
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= Team =
= Team =
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* TPM: Christie K
* TPM: Christie K
* TPM: Chris M
* TPM: Chris M
* L10N:  
* L10n: Pascal
* QA:  
* QA: Raymond E
* IT: Corey
* IT: Corey
* WebDev: TBD
* WebDev: Steven (SO)
* Security:
* Security: Raymond F


Engine Company 1 will be responsible for the design & content of the campaign.  
Engine Company 1 will be responsible for the design & content of the campaign.  
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* Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well)
* Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well)


= Documentation =
= Documentation =
* [[File:Firefox-Live-2-Designs-v1.pdf]] - Initial designs for Firefox Live 2. This is draft creative directions and copy (not final).
 
* Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here].
*[[Image:Firefox-Live-2-Designs-v1.pdf]] - <strike>Initial designs for Firefox Live 2</strike>. This is draft creative directions and copy (not final).
* Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button]
*[[Image:Firefox-Live-2-Designs-v2.pdf]] - <strike>Round 2 designs for Firefox Live 2</strike>. This is draft creative directions and copy (not final).
* Previous campaign's staging server: [http://panda.stage.mozilla.com/]
*[[Image:Firefox-Live-2-Designs-v3.pdf]] - Round 3 designs for Firefox Live 2. This is draft creative directions and copy (not final).  
*Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here].  
*Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button]  
*Previous campaign's staging server: [http://panda.stage.mozilla.com/]


= Meetings =
= Meetings =
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* [[Websites/Firefox Live 2/meetings/2011-10-24|2011-10-24]] - Daily Status for 10-24-2011
* [[Websites/Firefox Live 2/meetings/2011-10-24|2011-10-24]] - Daily Status for 10-24-2011
* [[Websites/Firefox Live 2/meetings/2011-10-25|2011-10-25]] - Daily Status for 10-25-2011
* [[Websites/Firefox Live 2/meetings/2011-10-25|2011-10-25]] - Daily Status for 10-25-2011
* [https://docs.google.com/document/d/1xxIA--G0lfk6MQj8oY0ue4yUURubdXf_jko022K3ueU/edit 10-25-2011] - Tech chat with Ooyala
* [https://docs.google.com/document/d/1xxIA--G0lfk6MQj8oY0ue4yUURubdXf_jko022K3ueU/edit 2011-10-25] - Tech requirements chat with Ooyala
* [[Websites/Firefox Live 2/meetings/2011-10-26|2011-10-26]] - Daily Status for 10-26-2011
* [[Websites/Firefox Live 2/meetings/2011-10-27|2011-10-27]] - Daily Status for 10-27-2011
* [[Websites/Firefox Live 2/meetings/2011-10-31|2011-10-31]] - Daily Status for 10-31-2011
* [[Websites/Firefox Live 2/meetings/2011-11-01|2011-11-01]] - Daily Status for 11-01-2011
* [[Websites/Firefox Live 2/meetings/2011-11-02|2011-11-02]] - Daily Status for 11-02-2011
* [[Websites/Firefox Live 2/meetings/2011-11-03|2011-11-03]] - Daily Status for 11-03-2011
* [[Websites/Firefox Live 2/meetings/2011-11-04|2011-11-04]] - Daily Status for 11-04-2011


= Environments =
= Environments =
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= Requirements =
= Requirements =
# Utilize Ooyala's video player to show three streams from the Zoo (documentation forthcoming).
# Default camera angle is: 360 Cute
# The visitor should be able to switch amongst the three camera angles.
# Before the video stream of the cubs is shown, display an animated welcome message and "loading" bar over the video container.
# Track returning users to site with a cookie and display a different welcome message to returning users.
# If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video.
# Page should include Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button]  and [https://dev.twitter.com/docs/tweet-button Tweet button] for sharing the page. More info [https://developers.facebook.com/docs/guides/web/ here].
# Returning visitors should see an overlay that includes a Facebook [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] and [https://dev.twitter.com/docs/follow-button Follow us button] for subscribing to our social media accounts. This will appear below the sharing CTA and buttons.
# Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale).
# Page should have support for RTL languages {{bug|697353}}.
# The Twitter stream block at the bottom should not be displayed for non-English locales as the content in the stream can't be localized. The two other blocks should be centered along the bottom.
# Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well).
# Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale {{bug|697283}}
== Questions ==
# Do we continue to show the returning user overlay and/or the non-FF overlay on multiple return visits (e.g. the 3rd, 4th, etc)?


= Timing =
= Timing =
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(November 9th is the anniversary of the first Firefox launch.)
(November 9th is the anniversary of the first Firefox launch.)
<!-- Categories -->
[[Category:Past Events]]
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