Event - Firefox Live 2: Difference between revisions
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Project bug: {{bug|694445}} | Project bug: {{bug|694445}} | ||
= Description = | <!-- 2024 --> | ||
== Description == | |||
We're teaming up with the Knoxville Zoo once again to present a live stream of baby red pandas. The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo. | |||
For more information on the previous campaign, see: [http://blog.mozilla.com/blog/2011/04/12/firefox-live-trekking-with-pandas-and-new-adventures-for-spark-and-ember/] and [https://blog.mozilla.com/website-archive/2011/04/12/firefox-live/]. | For more information on the previous campaign, see: [http://blog.mozilla.com/blog/2011/04/12/firefox-live-trekking-with-pandas-and-new-adventures-for-spark-and-ember/] and [https://blog.mozilla.com/website-archive/2011/04/12/firefox-live/]. | ||
<!-- /2024 --> | |||
= Team = | = Team = | ||
| Line 19: | Line 14: | ||
* TPM: Christie K | * TPM: Christie K | ||
* TPM: Chris M | * TPM: Chris M | ||
* | * L10n: Pascal | ||
* QA: | * QA: Raymond E | ||
* IT: Corey | * IT: Corey | ||
* WebDev: | * WebDev: Steven (SO) | ||
* Security: | * Security: Raymond F | ||
Engine Company 1 will be responsible for the design & content of the campaign. | Engine Company 1 will be responsible for the design & content of the campaign. | ||
| Line 41: | Line 36: | ||
* Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well) | * Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well) | ||
= Documentation = | = Documentation = | ||
* [[ | |||
* Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here]. | *[[Image:Firefox-Live-2-Designs-v1.pdf]] - <strike>Initial designs for Firefox Live 2</strike>. This is draft creative directions and copy (not final). | ||
* Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button] | *[[Image:Firefox-Live-2-Designs-v2.pdf]] - <strike>Round 2 designs for Firefox Live 2</strike>. This is draft creative directions and copy (not final). | ||
* Previous campaign's staging server: [http://panda.stage.mozilla.com/] | *[[Image:Firefox-Live-2-Designs-v3.pdf]] - Round 3 designs for Firefox Live 2. This is draft creative directions and copy (not final). | ||
*Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here]. | |||
*Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button] | |||
*Previous campaign's staging server: [http://panda.stage.mozilla.com/] | |||
= Meetings = | = Meetings = | ||
| Line 59: | Line 57: | ||
* [[Websites/Firefox Live 2/meetings/2011-10-25|2011-10-25]] - Daily Status for 10-25-2011 | * [[Websites/Firefox Live 2/meetings/2011-10-25|2011-10-25]] - Daily Status for 10-25-2011 | ||
* [https://docs.google.com/document/d/1xxIA--G0lfk6MQj8oY0ue4yUURubdXf_jko022K3ueU/edit 2011-10-25] - Tech requirements chat with Ooyala | * [https://docs.google.com/document/d/1xxIA--G0lfk6MQj8oY0ue4yUURubdXf_jko022K3ueU/edit 2011-10-25] - Tech requirements chat with Ooyala | ||
* [[Websites/Firefox Live 2/meetings/2011-10-26|2011-10-26]] - Daily Status for 10-26-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-10-27|2011-10-27]] - Daily Status for 10-27-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-10-31|2011-10-31]] - Daily Status for 10-31-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-01|2011-11-01]] - Daily Status for 11-01-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-02|2011-11-02]] - Daily Status for 11-02-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-03|2011-11-03]] - Daily Status for 11-03-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-04|2011-11-04]] - Daily Status for 11-04-2011 | |||
= Environments = | = Environments = | ||
| Line 78: | Line 83: | ||
# If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video. | # If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video. | ||
# Page should include Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] and [https://dev.twitter.com/docs/tweet-button Tweet button] for sharing the page. More info [https://developers.facebook.com/docs/guides/web/ here]. | # Page should include Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] and [https://dev.twitter.com/docs/tweet-button Tweet button] for sharing the page. More info [https://developers.facebook.com/docs/guides/web/ here]. | ||
# | # Returning visitors should see an overlay that includes a Facebook [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] and [https://dev.twitter.com/docs/follow-button Follow us button] for subscribing to our social media accounts. This will appear below the sharing CTA and buttons. | ||
# Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale). | # Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale). | ||
# Page should have support for RTL languages {{bug|697353}}. | |||
# The Twitter stream block at the bottom should not be displayed for non-English locales as the content in the stream can't be localized. The two other blocks should be centered along the bottom. | |||
# Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well). | # Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well). | ||
# Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale | # Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale {{bug|697283}} | ||
== Questions == | |||
# Do we continue to show the returning user overlay and/or the non-FF overlay on multiple return visits (e.g. the 3rd, 4th, etc)? | |||
= Timing = | = Timing = | ||
| Line 89: | Line 100: | ||
(November 9th is the anniversary of the first Firefox launch.) | (November 9th is the anniversary of the first Firefox launch.) | ||
<!-- Categories --> | |||
[[Category:Past Events]] | |||
Latest revision as of 03:28, 19 January 2024
Project bug: bug 694445
Description
We're teaming up with the Knoxville Zoo once again to present a live stream of baby red pandas. The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo.
For more information on the previous campaign, see: [1] and [2].
Team
- Product Owner: William R
- Engagement: John S
- TPM: Christie K
- TPM: Chris M
- L10n: Pascal
- QA: Raymond E
- IT: Corey
- WebDev: Steven (SO)
- Security: Raymond F
Engine Company 1 will be responsible for the design & content of the campaign.
Silver Orange will implement the design.
Ooyala will provide the streaming infrastructure.
Goals
Considerations
Locales
- Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well)
Documentation
- File:Firefox-Live-2-Designs-v1.pdf -
Initial designs for Firefox Live 2. This is draft creative directions and copy (not final). - File:Firefox-Live-2-Designs-v2.pdf -
Round 2 designs for Firefox Live 2. This is draft creative directions and copy (not final). - File:Firefox-Live-2-Designs-v3.pdf - Round 3 designs for Firefox Live 2. This is draft creative directions and copy (not final).
- Facebook Like button (sharing the page) and Like box (becoming a fan). More info here.
- Twitter Tweet button and Follow us button
- Previous campaign's staging server: [3]
Meetings
- 2011-10-12 - Video options with Ooyala
- 2011-10-14 - Logistics with Zoo
- 2011-10-17 - Schedule Review
- 2011-10-18 - Daily Status for 10-18-2011
- 2011-10-19 - Daily Status for 10-19-2011
- 2011-10-20 - Daily Status for 10-20-2011
- 2011-10-21 - Daily Status for 10-21-2011
- 2011-10-24 - Daily Status for 10-24-2011
- 2011-10-25 - Daily Status for 10-25-2011
- 2011-10-25 - Tech requirements chat with Ooyala
- 2011-10-26 - Daily Status for 10-26-2011
- 2011-10-27 - Daily Status for 10-27-2011
- 2011-10-31 - Daily Status for 10-31-2011
- 2011-11-01 - Daily Status for 11-01-2011
- 2011-11-02 - Daily Status for 11-02-2011
- 2011-11-03 - Daily Status for 11-03-2011
- 2011-11-04 - Daily Status for 11-04-2011
Environments
IRC
Let's collaborate on #firefoxlive
Bugs
- bug 694445 - Track bug
Requirements
- Utilize Ooyala's video player to show three streams from the Zoo (documentation forthcoming).
- Default camera angle is: 360 Cute
- The visitor should be able to switch amongst the three camera angles.
- Before the video stream of the cubs is shown, display an animated welcome message and "loading" bar over the video container.
- Track returning users to site with a cookie and display a different welcome message to returning users.
- If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video.
- Page should include Facebook Like button and Tweet button for sharing the page. More info here.
- Returning visitors should see an overlay that includes a Facebook Like box and Follow us button for subscribing to our social media accounts. This will appear below the sharing CTA and buttons.
- Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale).
- Page should have support for RTL languages bug 697353.
- The Twitter stream block at the bottom should not be displayed for non-English locales as the content in the stream can't be localized. The two other blocks should be centered along the bottom.
- Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well).
- Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale bug 697283
Questions
- Do we continue to show the returning user overlay and/or the non-FF overlay on multiple return visits (e.g. the 3rd, 4th, etc)?
Timing
- Timeline
- Soft launch: November 4
- Public launch: November 9
(November 9th is the anniversary of the first Firefox launch.)