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Event - Firefox Live 2: Difference between revisions
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Project bug: {{bug|694445}} | Project bug: {{bug|694445}} | ||
= Description = | <!-- 2024 --> | ||
== Description == | |||
We're teaming up with the Knoxville Zoo once again to present a live stream of baby red pandas. The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo. | |||
For more information on the previous campaign, see: [http://blog.mozilla.com/blog/2011/04/12/firefox-live-trekking-with-pandas-and-new-adventures-for-spark-and-ember/] and [https://blog.mozilla.com/website-archive/2011/04/12/firefox-live/]. | For more information on the previous campaign, see: [http://blog.mozilla.com/blog/2011/04/12/firefox-live-trekking-with-pandas-and-new-adventures-for-spark-and-ember/] and [https://blog.mozilla.com/website-archive/2011/04/12/firefox-live/]. | ||
<!-- /2024 --> | |||
= Team = | = Team = | ||
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* TPM: Christie K | * TPM: Christie K | ||
* TPM: Chris M | * TPM: Chris M | ||
* | * L10n: Pascal | ||
* QA: Raymond | * QA: Raymond E | ||
* IT: Corey | * IT: Corey | ||
* WebDev: Steven (SO) | * WebDev: Steven (SO) | ||
* Security: | * Security: Raymond F | ||
Engine Company 1 will be responsible for the design & content of the campaign. | Engine Company 1 will be responsible for the design & content of the campaign. | ||
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* Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well) | * Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well) | ||
= Documentation = | = Documentation = | ||
* [[ | |||
* Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here]. | *[[Image:Firefox-Live-2-Designs-v1.pdf]] - <strike>Initial designs for Firefox Live 2</strike>. This is draft creative directions and copy (not final). | ||
* Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button] | *[[Image:Firefox-Live-2-Designs-v2.pdf]] - <strike>Round 2 designs for Firefox Live 2</strike>. This is draft creative directions and copy (not final). | ||
* Previous campaign's staging server: [http://panda.stage.mozilla.com/] | *[[Image:Firefox-Live-2-Designs-v3.pdf]] - Round 3 designs for Firefox Live 2. This is draft creative directions and copy (not final). | ||
*Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here]. | |||
*Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button] | |||
*Previous campaign's staging server: [http://panda.stage.mozilla.com/] | |||
= Meetings = | = Meetings = | ||
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* [[Websites/Firefox Live 2/meetings/2011-10-25|2011-10-25]] - Daily Status for 10-25-2011 | * [[Websites/Firefox Live 2/meetings/2011-10-25|2011-10-25]] - Daily Status for 10-25-2011 | ||
* [https://docs.google.com/document/d/1xxIA--G0lfk6MQj8oY0ue4yUURubdXf_jko022K3ueU/edit 2011-10-25] - Tech requirements chat with Ooyala | * [https://docs.google.com/document/d/1xxIA--G0lfk6MQj8oY0ue4yUURubdXf_jko022K3ueU/edit 2011-10-25] - Tech requirements chat with Ooyala | ||
* [[Websites/Firefox Live 2/meetings/2011-10-26|2011-10-26]] - Daily Status for 10-26-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-10-27|2011-10-27]] - Daily Status for 10-27-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-10-31|2011-10-31]] - Daily Status for 10-31-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-01|2011-11-01]] - Daily Status for 11-01-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-02|2011-11-02]] - Daily Status for 11-02-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-03|2011-11-03]] - Daily Status for 11-03-2011 | |||
* [[Websites/Firefox Live 2/meetings/2011-11-04|2011-11-04]] - Daily Status for 11-04-2011 | |||
= Environments = | = Environments = | ||
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# If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video. | # If the visitor is not using Firefox, overlay a special message with a download button first before displaying welcome text and then the video. | ||
# Page should include Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] and [https://dev.twitter.com/docs/tweet-button Tweet button] for sharing the page. More info [https://developers.facebook.com/docs/guides/web/ here]. | # Page should include Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] and [https://dev.twitter.com/docs/tweet-button Tweet button] for sharing the page. More info [https://developers.facebook.com/docs/guides/web/ here]. | ||
# | # Returning visitors should see an overlay that includes a Facebook [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] and [https://dev.twitter.com/docs/follow-button Follow us button] for subscribing to our social media accounts. This will appear below the sharing CTA and buttons. | ||
# Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale). | # Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale). | ||
# Page should have support for RTL languages {{bug|697353}}. | |||
# The Twitter stream block at the bottom should not be displayed for non-English locales as the content in the stream can't be localized. The two other blocks should be centered along the bottom. | |||
# Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well). | # Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well). | ||
# Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale | # Metrics in order of priority: Standard WebTrends tracking by date/locale, number of clicks on each of the four social buttons by date/locale, download button conversions by date/locale, number of returning users by date/locale {{bug|697283}} | ||
== Questions == | |||
# Do we continue to show the returning user overlay and/or the non-FF overlay on multiple return visits (e.g. the 3rd, 4th, etc)? | |||
= Timing = | = Timing = | ||
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(November 9th is the anniversary of the first Firefox launch.) | (November 9th is the anniversary of the first Firefox launch.) | ||
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[[Category:Past Events]] | |||