Hybrid:Summit:Agenda: Difference between revisions

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''this is the very rough agenda brainstorm for the hybrid summit. if you stumble on it, please feel free to share your ideas.''
__NOTOC__


==What, where and when?==
'''Mission+Market+Web Hybrid Summit'''


Mission+Market+Web Hybrid Summit - June 16, 2009. Breakdown of the day:
''June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View.'' '''[[Hybrid:Summit:Directions|Click here for directions and parking information]]'''


* 9:30 - 3:30 - Hybrid orgs gather, swap ideas and strategize
More and more, we see '''new organizations that mash up public benefit missions, market strategies and web-like organizing structures'''. Mozilla.  Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. ''[[Hybrid | more on hybrid orgs]]''
* 3:30 - 5:30 - Lightning talks and idea sharing w/ journalists and others
* 6:30 - 8:30 - Dinner hosted by Mozilla
 
Location: new Mozilla offices at 650 Castro Street in Mountain View.


==Goals for the day==
==Goals for the day==


* Develop compelling story and common language that describes the hybrid phenomenon. Start by sharing info about how each of our orgs works.
# Dig into '''tough questions''' like finance, business models, compensation, balancing mission and money.
# Swap '''practical skills and ideas''' by sharing real world stories of how our orgs have grappled w/ these issues.
# Look for ways to '''explain, promote and grow the hybrid concept''' together over time.


* Swap skills and techniques that help us operate our hybrid orgs better on a day to day basis. Eg. revenue models, community management, org structure.
==Questions for the day==


* Look for lightweight ways to share ideas and grow the hybrid org concept on an ongoing basis.
* Does a public benefit mission offer a competitive advantage? How do you leverage it?
* How do you find revenue models that drive mission? When do you turn money down?
* When do you make un-economic decisions? When do you switch to economics only?
* Where do you get investment to scale and build products that compete in the market?
* How do you explain your org model to the world? ... your community? ...the government?
* How do you balance community contribution and quality product?
* What are the dynamics of people management in a hybrid org?
* How do you recruit and retain top notch people?
*''feel free to add to this list''


==Take aways and documentation==
== Agenda ==


* We need a strategy summarize the best thinking from the day, and share it with the world. Some ideas:
* 9:00 - Coffee and registration
** Short videos of final presentations that synthesize key ideas and topics
* 9:30 - Opening Session: '''Hybrid Org Challenges''' Context and goals for the day. ''Mark Surman''
** Write up of key ideas (for use how and by whom?)
* 10:15 - Interview: '''Hybrid True Confessions.''' Discussion w/ three leading hybrid orgs about motivations and pain points. ''Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.''
** Press coverage. We are inviting some journalists for the last part of the day (330pm ->).
* 11:00 - Coffee
** Follow up task list re: who is helping whom with what after the event?
* 11:30 - '''Unconference Round #1.''' 2 x 45 min group discussions focused on operational pain points faced by hybrids.
** Possible topics: finance; business models; recruiting; legal structures.
** Each person brings 3 questions/ challenges, and 1 thing to teach others.
* 1:00 - Lunch
* 2:15 - Interview: '''Building Better Hybrids''' Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. ''Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc.''.
* 3:00 - '''Unconference Round #2.''' Group discussions focused on big picture issues.
** Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
* 3:45 - Coffee
* 4:15 - Report outs from small groups
* 4:30 - '''Why Hybrids Matter.''' Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities?  ''Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.''
* 5:15 - Wrap up and follow up ''Mark Surman''
* 6:30 - '''Dinner''' hosted by Mozilla, Shiva Restaurant, Mtn View


==Ground rules==
==Ground rules==
Line 32: Line 49:
* Ask others for advice. These are people who know what it's like.
* Ask others for advice. These are people who know what it's like.
* Dig deep. Stay away from generic conversations and platitudes.  
* Dig deep. Stay away from generic conversations and platitudes.  
* Cone of silence / confidentiality until 330pm. No blogging.
* Low (or no?) laptop zone.
* ???
* Keep what you hear in confidence.


== Session ideas ==
==Take aways and documentation==


''these are session ideas for feedback. we probably won't use all of these ideas. will refine and evolve into full agenda week of June 1''
* Press coverage. We are inviting journalists for the last part of the day (330pm ->).
 
* Short videos of final presentations that synthesize key ideas and topics
* ''Goal: Develop compelling story and common language that describes the hybrid phenomenon. Start by sharing info about how each of our orgs works.''
* Write up of key ideas on Mozilla wiki and for wider sharing
** Interactive: '''Intros''' Find five people you don't know. Ask them: what is your org trying to achieve in the world? and what makes your org a hybrid? ''whole group. 10 mins.''
* Follow up task list re: who is helping whom with what after the event?
** Interview panel: '''Hybrid orgs. What's great? What's hard?''' Interview w/ three very different hybrids to frame the discussion for the day. ''interviewer: xxx (?) / guests: Kiva, Mozilla, Public Library of Science? 20 mins.''
** Interactive: '''What surprises you?''' Opportunity to flag something that surprised you about another org in the room and then ask: why did you do that? how did it work? what were the challenges? ''whole group. 30 mins.''
 
* ''Goal: Swap skills and techniques that help us operate our hybrid orgs better on a day to day basis. Eg. revenue models, community management, org structure.''
** Small group discussions on '''how to run your hybrid better'''. People propose questions and organize groups unconference-style. ''breakout groups. 30 mins each? questions might include
*** How do you explain your org model to the world? ... your community? ...the government?
*** How do you take advantage of the competitive edge that having a public benefit mission and open process offer?
*** How do you find revenue models that help drive mission? When do you turn money down?
*** Where do you get investment to scale and build products that compete in the market?
*** How do you balance community contribution and quality product?
*** How do you recruit and retain top notch people?
** Interview panel: '''Investing in hybrid orgs''' Hybrid org leader interviews three foundations / VCs about challenges of investing in hybrids. 'interviewer: xxx (?) / guests: Knight, Surdna, Mitch? 30 mins.''
** Interview panel: '''Creating the right legal structures.''' Discussion of the challenges of coming up with structure, including being recognized as a public benefit org by government. ''interviewer: xxx (?) / guests: Wikimedia, Wordpress, Mozilla? 30 mins.''
** Interview panel: '''Money meets mission: how to pick the right revenue sources?''' Discussion of how you identify revenue sources that match and drive public benefit mission. Where have people succeeded? Where have they gotten stuck? ''interviewer: xxx (?) / guests: Public Radio Exchange, Public Library of Science, Mozilla? 30 mins.''
** Coaching clinic: '''Confessions of a young hybrid org.''' Participatory Culture Foundation outlines current challenges and asks three peers to come on stage to offer advice. '''Getting coaching: Nicholas Reville, PCF. Coaches: DonorsChoose.org, Benetech, Kiva???. 30 mins.''
 
* Goal: Look for lightweight ways to share ideas and grow the hybrid org concept on an ongoing basis.
 
 
* Something where each org points out what they see as a strong contrast
 
* Agenda review: summarize goals and outputs we want, be really concrete about what we want participants to produce
** We also want to do something unconferency here re: topics people want to cover so that we can use these to drive small groups
* Something that gives an overview of the different hybrid models in the room, bring them to life w/ specific org models
** Could be speedgeek, lightning talk or pecha kecha. Main thing is that we have the right focusing question for this.


== Participant List ==


People we've invited (most of whom have confirmed) ...


* Lunch interview or debate that is super thought provoking. Mitch? Kevin Kelly?
# Alberto Ibarguen. [http://www.knightfoundation.org Knight Foundation]
* More small groups based on questions above.  
# Austin Hill, [http://www.akoha.com Akoha]
* Lightning talk report outs on most interesting ideas coming out of small groups.  
# Charles Best, [http://www.donorschoose.org Donors Choose]
** What's the spec here? What do we want people to produce?
# Craig Wacker, [http://digitallearning.macfound.org MacArthur Foundation]
* Some kind of wrap up? Identifying next steps if any? Offering things to do for each other?
# Dave Geary, [http://www.endeavor.org/ Endeavor]
 
# Eric Frank, [http://www.flatworldknowledge.com/ Flat World Knowledge]
Other random ideas:
# Erik Moeller [http://www.wikimedia.org Wikimedia]
 
# George Conrad, [http://www.mifos.org/ Grameen / MIFOS]
* Org who is having tough time getting investment to scale interviewed by foundations and VCs, or vice versa.  
# Greg Baldwin, [http://www.volunteermatch.org/ Volunteer Match]
* Well known org coming forward w/ genuine challenge and asking for advice from peers or from whole group. Being vulnerable. ''Who would this be?''
# Jake Shapiro, [http://prx.org Public Radio Exchange]
* Some concrete problem solving sessions. If could come up w/ the right ones, could really work.  
# Jeff Weiner, [http://www.donorschoose.org Donors Choose]
* Someone a little bit on the outside acting a bit as greek chorus throughout, saying what they are hearing and seeing and suggesting where to go deeper?
# Jesse Moore, GSM Association
 
# Jim Fruchterman, [http://www.benetech.org/ Benetech]
==Questions to be asking ...==
# [http://www.leadingauthorities.com/24430/Greenblatt_Jonathan_detail.htm Johnathan Greenblatt], UCLA
 
# John Lilly, [http://www.mozilla.org/ Mozilla]
... throughout the day:
# Laurie Racine, Racine Strategy / DotSub
 
# Liz Allen, [http://www.plos.org Public Library of Science]
* What are some of the differences amongst us?
# Mark Surman, [http://www.mozilla.org/ Mozilla]
* What are the issues your org struggles with?
# Mike Linksvayer, [http://www.creativecommons.org Creative Commons]
* What are the hard debates that leave to internal tension and challenges?
# Mitchell Baker, [http://www.mozilla.org/ Mozilla]
* What are the decisions that people think most define their own hybrid approach?
# Mitch Kapor, Kapor Enterprises
* What's our strategy of getting the idea of hybrid orgs out into the world?
# Nancy Lublin, [http://www.dosomething.org DoSomething.org]
* Where can we help each other most?
# Nicholas Reville, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
 
# Peter Jerram, [http://www.plos.org Public Library of Science]
 
# Rebecca Masisak, [http://www.techsoupglobal.org/ TechSoupGlobal]
==Resource People==
# Reid Hoffman, [http://www.linkedin.com/in/reidhoffman?PHPSESSID=7edc221239285d7f2d1bb0cddc07bee0 Linked In]
 
# Scott Heiferman, Meetup
People we definitely want to draw on as 'content' for the event:  
# Sofie Bromber, Omidyar
 
# Stephen DeBerry, [http://www.kei.com/ Kapor Enterprises]
- Mitch
# Susan Phillips, Omidyar
- Mitchell
# Vince Stehle, Surdna Foundation
- Johnathan Greenblatt
- Premal
- Alberto?
- Stephen DeBerry (interviewer and synthesizer?)
 
Should find a role for all these people if possible.  
 
== Participant List ==
 
== Useful Links ==


''eventually move this out of the agenda into another place''
== Learn more about hybrids ... ==


* Mark's blog posts:
... on the [[Hybrid | Mozilla hybrid org wiki]] page.
** http://bit.ly/wD1y5
** http://bit.ly/YjnDe
** http://bit.ly/wcw5B
** http://bit.ly/luZeY
* Recent Kevin Kelly piece
** http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialism
* What else?

Latest revision as of 15:27, 16 June 2009


Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs

Goals for the day

  1. Dig into tough questions like finance, business models, compensation, balancing mission and money.
  2. Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
  3. Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

  • Does a public benefit mission offer a competitive advantage? How do you leverage it?
  • How do you find revenue models that drive mission? When do you turn money down?
  • When do you make un-economic decisions? When do you switch to economics only?
  • Where do you get investment to scale and build products that compete in the market?
  • How do you explain your org model to the world? ... your community? ...the government?
  • How do you balance community contribution and quality product?
  • What are the dynamics of people management in a hybrid org?
  • How do you recruit and retain top notch people?
  • feel free to add to this list

Agenda

  • 9:00 - Coffee and registration
  • 9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
  • 10:15 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
  • 11:00 - Coffee
  • 11:30 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
    • Possible topics: finance; business models; recruiting; legal structures.
    • Each person brings 3 questions/ challenges, and 1 thing to teach others.
  • 1:00 - Lunch
  • 2:15 - Interview: Building Better Hybrids Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
  • 3:00 - Unconference Round #2. Group discussions focused on big picture issues.
    • Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
  • 3:45 - Coffee
  • 4:15 - Report outs from small groups
  • 4:30 - Why Hybrids Matter. Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities? Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.
  • 5:15 - Wrap up and follow up Mark Surman
  • 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

  • Be open and honest. Help others learn from you mistakes.
  • Ask others for advice. These are people who know what it's like.
  • Dig deep. Stay away from generic conversations and platitudes.
  • Low (or no?) laptop zone.
  • Keep what you hear in confidence.

Take aways and documentation

  • Press coverage. We are inviting journalists for the last part of the day (330pm ->).
  • Short videos of final presentations that synthesize key ideas and topics
  • Write up of key ideas on Mozilla wiki and for wider sharing
  • Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

  1. Alberto Ibarguen. Knight Foundation
  2. Austin Hill, Akoha
  3. Charles Best, Donors Choose
  4. Craig Wacker, MacArthur Foundation
  5. Dave Geary, Endeavor
  6. Eric Frank, Flat World Knowledge
  7. Erik Moeller Wikimedia
  8. George Conrad, Grameen / MIFOS
  9. Greg Baldwin, Volunteer Match
  10. Jake Shapiro, Public Radio Exchange
  11. Jeff Weiner, Donors Choose
  12. Jesse Moore, GSM Association
  13. Jim Fruchterman, Benetech
  14. Johnathan Greenblatt, UCLA
  15. John Lilly, Mozilla
  16. Laurie Racine, Racine Strategy / DotSub
  17. Liz Allen, Public Library of Science
  18. Mark Surman, Mozilla
  19. Mike Linksvayer, Creative Commons
  20. Mitchell Baker, Mozilla
  21. Mitch Kapor, Kapor Enterprises
  22. Nancy Lublin, DoSomething.org
  23. Nicholas Reville, Miro / Participatory Culture Foundation
  24. Peter Jerram, Public Library of Science
  25. Rebecca Masisak, TechSoupGlobal
  26. Reid Hoffman, Linked In
  27. Scott Heiferman, Meetup
  28. Sofie Bromber, Omidyar
  29. Stephen DeBerry, Kapor Enterprises
  30. Susan Phillips, Omidyar
  31. Vince Stehle, Surdna Foundation

Learn more about hybrids ...

... on the Mozilla hybrid org wiki page.

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