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''this is a rough agenda brainstorm for the hybrid summit. will refine, evolve and cut down the number of sessions week of June 1. feedback encouraged.''
'''Mission+Market+Web Hybrid Summit'''


==What, where and when?==
''June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View.'' '''[[Hybrid:Summit:Directions|Click here for directions and parking information]]'''


Mission+Market+Web Hybrid Summit - June 16, 2009. Breakdown of the day:
More and more, we see '''new organizations that mash up public benefit missions, market strategies and web-like organizing structures'''. Mozilla.  Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. ''[[Hybrid | more on hybrid orgs]]''
 
* 9:30 - 3:30 - Hybrid orgs gather, swap ideas and strategize
* 3:30 - 5:30 - Lightning talks and idea sharing w/ journalists and others
* 6:30 - 8:30 - Dinner hosted by Mozilla
 
Location: new Mozilla offices at 650 Castro Street in Mountain View.


==Goals for the day==
==Goals for the day==


# Swap skills and techniques that help us operate our hybrid orgs better on a day to day basis. Eg. revenue models, community management, org structure.  
# Dig into '''tough questions''' like finance, business models, compensation, balancing mission and money.
# Develop compelling story and common language that describes the hybrid phenomenon. Start by sharing info about how each of our orgs works.
# Swap '''practical skills and ideas''' by sharing real world stories of how our orgs have grappled w/ these issues.
# Look for lightweight ways to share ideas and grow the hybrid org concept on an ongoing basis.
# Look for ways to '''explain, promote and grow the hybrid concept''' together over time.
 
==Questions to be asking ...==


... about running hybrid effectively:
==Questions for the day==


* How do you take advantage of the competitive edge that having a public benefit mission and open process offer?
* Does a public benefit mission offer a competitive advantage? How do you leverage it?
* How do you find revenue models that help drive mission? When do you turn money down?  
* How do you find revenue models that drive mission? When do you turn money down?
* When do you make un-economic decisions? When do you switch to economics only?
* Where do you get investment to scale and build products that compete in the market?  
* Where do you get investment to scale and build products that compete in the market?  
* How do you explain your org model to the world? ... your community? ...the government?
* How do you explain your org model to the world? ... your community? ...the government?
* How do you balance community contribution and quality product?  
* How do you balance community contribution and quality product?  
* What are the dynamics of people management in a hybrid org?
* How do you recruit and retain top notch people?
* How do you recruit and retain top notch people?
*'''What else?'''
*''feel free to add to this list''


... and more generally:
== Agenda ==


* What are some of the differences amongst us?
* 9:00 - Coffee and registration
* What are the hard debates that lead to internal tension and challenges?
* 9:30 - Opening Session: '''Hybrid Org Challenges''' Context and goals for the day. ''Mark Surman''
* What are the decisions you made that most define your hybrid approach?
* 10:15 - Interview: '''Hybrid True Confessions.''' Discussion w/ three leading hybrid orgs about motivations and pain points. ''Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.''
* What's our strategy of getting the idea of hybrid orgs out into the world?
* 11:00 - Coffee
* Where can we help each other most?
* 11:30 - '''Unconference Round #1.''' 2 x 45 min group discussions focused on operational pain points faced by hybrids.
* '''What else?'''
** Possible topics: finance; business models; recruiting; legal structures.
** Each person brings 3 questions/ challenges, and 1 thing to teach others.
* 1:00 - Lunch
* 2:15 - Interview: '''Building Better Hybrids''' Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. ''Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc.''.
* 3:00 - '''Unconference Round #2.''' Group discussions focused on big picture issues.
** Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
* 3:45 - Coffee
* 4:15 - Report outs from small groups
* 4:30 - '''Why Hybrids Matter.''' Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities? ''Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.''
* 5:15 - Wrap up and follow up ''Mark Surman''
* 6:30 - '''Dinner''' hosted by Mozilla, Shiva Restaurant, Mtn View


==Ground rules==
==Ground rules==
Line 45: Line 49:
* Ask others for advice. These are people who know what it's like.
* Ask others for advice. These are people who know what it's like.
* Dig deep. Stay away from generic conversations and platitudes.  
* Dig deep. Stay away from generic conversations and platitudes.  
* Cone of silence / confidentiality until 330pm. No blogging.
* Low (or no?) laptop zone.
* What else?
* Keep what you hear in confidence.
 
== Session ideas ==
 
''these are session ideas for feedback. '''we definitely can't do all of these.''' will winnow down week of June 1''
 
'''Goal #1: Develop compelling story and common language that describes the hybrid phenomenon. Start by sharing info about how each of our orgs works.'''
 
* Interactive: '''Intros''' Find five people you don't know. Ask them: what is your org trying to achieve in the world? and what makes your org a hybrid? ''whole group. 10 mins.''
* Interview panel: '''Hybrid orgs. What's great? What's hard?''' Interview w/ three very different hybrids to frame the discussion for the day. ''interviewer: xxx (?) / guests: Kiva, Mozilla, Public Library of Science? 20 mins.''
* Interactive: '''What surprises you?''' Opportunity to flag something that surprised you about another org in the room and then ask: why did you do that? how did it work? what were the challenges? ''whole group. 30 mins.''
 
'''Goal #2: Swap skills and techniques that help us operate our hybrid orgs better on a day to day basis. Eg. revenue models, community management, org structure.'''
* Small group discussions on '''how to run your hybrid better'''. People propose questions and organize groups unconference-style. ''breakout groups. 30 mins each? questions might include
** How do you explain your org model to the world? ... your community? ...the government?
** How do you take advantage of the competitive edge that having a public benefit mission and open process offer?
** How do you find revenue models that help drive mission? When do you turn money down?
** Where do you get investment to scale and build products that compete in the market?
** How do you balance community contribution and quality product?
** How do you recruit and retain top notch people?
* Alternate take on small groups: present a challenge your org is having and then ask a small group of peers for advice.
* Interview panel: '''Investing in hybrid orgs''' Hybrid org leader interviews three foundations / VCs about challenges of investing in hybrids. 'interviewer: xxx (?) / guests: Knight, Surdna, Mitch? 30 mins.''
* Interview panel: '''Creating the right legal structures.''' Discussion of the challenges of coming up with structure, including being recognized as a public benefit org by government. ''interviewer: xxx (?) / guests: xxxx? 30 mins.''
* Interview panel: '''Money meets mission: how to pick the right revenue sources?''' Discussion of how you identify revenue sources that match and drive public benefit mission. Where have people succeeded? Where have they gotten stuck? ''interviewer: xxx (?) / guests: Public Radio Exchange, Public Library of Science, Mozilla? 30 mins.''
* Coaching clinic: '''Confessions of a young hybrid org.''' Participatory Culture Foundation outlines current challenges and asks three peers to come on stage to offer advice. ''Getting coaching: Nicholas Reville, PCF. Coaches: DonorsChoose.org, Benetech, Kiva???. 30 mins.''
 
'''Goal #3: Look for lightweight ways to share ideas and grow the hybrid org concept on an ongoing basis.'''
 
* Stickies on the wall: Write ideas for follow up and future work on stickies throughout the day. Post them on the wall.
* Synthesis session: Closing circle before the 330 journalist time slot where we look at the stickies on the wall and discuss things that we'd like to follow up on.
 
'''Info sharing goal: Summarize the best thinking from the day, and share it with the world.'''
* ''this is the least baked section / needs lots of help''
* Prepare lightning talk report outs that we can do after 330pm when journalists arrive. Videotape these.
** Really need to think in advance: what are the most interesting topics and what is the spec for the report out?
* Small group sessions: Something where people reflect on the day, possibly draw a picture or make a slide deck. Something to summarize the state of hybrids, the big questions, etc. that we can share w/ each other and the world.


==Take aways and documentation==
==Take aways and documentation==


We need a strategy to summarize the best thinking from the day, and share it with the world. Some ideas:
* Press coverage. We are inviting journalists for the last part of the day (330pm ->).
 
* Short videos of final presentations that synthesize key ideas and topics
* Short videos of final presentations that synthesize key ideas and topics
* Write up of key ideas (for use how and by whom?)
* Write up of key ideas on Mozilla wiki and for wider sharing
* Press coverage. We are inviting some journalists for the last part of the day (330pm ->).
* Follow up task list re: who is helping whom with what after the event?
* Follow up task list re: who is helping whom with what after the event?


Line 100: Line 66:
# Austin Hill, [http://www.akoha.com Akoha]
# Austin Hill, [http://www.akoha.com Akoha]
# Charles Best, [http://www.donorschoose.org Donors Choose]
# Charles Best, [http://www.donorschoose.org Donors Choose]
# Craig Wacker, [http://digitallearning.macfound.org MacArthur Foundation]
# Dave Geary, [http://www.endeavor.org/ Endeavor]
# Dave Geary, [http://www.endeavor.org/ Endeavor]
# Eric Frank, [http://www.flatworldknowledge.com/ Flat World Knowledge]
# Erik Moeller [http://www.wikimedia.org Wikimedia]
# Erik Moeller [http://www.wikimedia.org Wikimedia]
# George Conrad, [http://www.mifos.org/ Grameen / MIFOS]
# George Conrad, [http://www.mifos.org/ Grameen / MIFOS]
# Greg Baldwin, Volunteer Match
# Greg Baldwin, [http://www.volunteermatch.org/ Volunteer Match]
# Jessica Flannery, [http://www.kiva.org/ Kiva.org]
# Jake Shapiro, [http://prx.org Public Radio Exchange]
# Jake Shapiro, [http://prx.org Public Radio Exchange]
# Jeff Weiner, [http://www.donorschoose.org Donors Choose]
# Jeff Weiner, [http://www.donorschoose.org Donors Choose]
# Jesse Moore, GSM Association
# Jim Fruchterman, [http://www.benetech.org/ Benetech]
# Jim Fruchterman, [http://www.benetech.org/ Benetech]
# [http://www.leadingauthorities.com/24430/Greenblatt_Jonathan_detail.htm Johnathan Greenblatt], UCLA
# [http://www.leadingauthorities.com/24430/Greenblatt_Jonathan_detail.htm Johnathan Greenblatt], UCLA
Line 115: Line 83:
# Mike Linksvayer, [http://www.creativecommons.org Creative Commons]
# Mike Linksvayer, [http://www.creativecommons.org Creative Commons]
# Mitchell Baker, [http://www.mozilla.org/ Mozilla]
# Mitchell Baker, [http://www.mozilla.org/ Mozilla]
# Mitch Kapor, Kapor Enterprises
# Nancy Lublin, [http://www.dosomething.org DoSomething.org]
# Nancy Lublin, [http://www.dosomething.org DoSomething.org]
# Nicholas Reville, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
# Nicholas Reville, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
# Premal Shah, [http://www.kiva.org/ Kiva.org]
# Peter Jerram, [http://www.plos.org Public Library of Science]
# Rebecca Masisak, [http://www.techsoupglobal.org/ TechSoupGlobal]
# Reid Hoffman, [http://www.linkedin.com/in/reidhoffman?PHPSESSID=7edc221239285d7f2d1bb0cddc07bee0 Linked In]
# Reid Hoffman, [http://www.linkedin.com/in/reidhoffman?PHPSESSID=7edc221239285d7f2d1bb0cddc07bee0 Linked In]
# Scott Heiferman, Meetup
# Sofie Bromber, Omidyar
# Stephen DeBerry, [http://www.kei.com/ Kapor Enterprises]
# Stephen DeBerry, [http://www.kei.com/ Kapor Enterprises]
# Tiffniy Cheng, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
# Susan Phillips, Omidyar
# Vince Stehle, Surdna Foundation
# Vince Stehle, Surdna Foundation


... a few more invites are still pending.
== Learn more about hybrids ... ==
 
== Useful Links ==
 
''eventually move this out of the agenda into another place''


* Mark's blog posts:
... on the [[Hybrid | Mozilla hybrid org wiki]] page.
** http://bit.ly/wD1y5
** http://bit.ly/YjnDe
** http://bit.ly/wcw5B
** http://bit.ly/luZeY
* Recent Kevin Kelly piece
** http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialism
* Lessig's response to Kevin Kelly
** http://www.lessig.org/blog/2009/05/et_tu_kk_aka_no_kevin_this_is.html
* What else?

Latest revision as of 15:27, 16 June 2009


Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs

Goals for the day

  1. Dig into tough questions like finance, business models, compensation, balancing mission and money.
  2. Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
  3. Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

  • Does a public benefit mission offer a competitive advantage? How do you leverage it?
  • How do you find revenue models that drive mission? When do you turn money down?
  • When do you make un-economic decisions? When do you switch to economics only?
  • Where do you get investment to scale and build products that compete in the market?
  • How do you explain your org model to the world? ... your community? ...the government?
  • How do you balance community contribution and quality product?
  • What are the dynamics of people management in a hybrid org?
  • How do you recruit and retain top notch people?
  • feel free to add to this list

Agenda

  • 9:00 - Coffee and registration
  • 9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
  • 10:15 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
  • 11:00 - Coffee
  • 11:30 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
    • Possible topics: finance; business models; recruiting; legal structures.
    • Each person brings 3 questions/ challenges, and 1 thing to teach others.
  • 1:00 - Lunch
  • 2:15 - Interview: Building Better Hybrids Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
  • 3:00 - Unconference Round #2. Group discussions focused on big picture issues.
    • Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
  • 3:45 - Coffee
  • 4:15 - Report outs from small groups
  • 4:30 - Why Hybrids Matter. Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities? Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.
  • 5:15 - Wrap up and follow up Mark Surman
  • 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

  • Be open and honest. Help others learn from you mistakes.
  • Ask others for advice. These are people who know what it's like.
  • Dig deep. Stay away from generic conversations and platitudes.
  • Low (or no?) laptop zone.
  • Keep what you hear in confidence.

Take aways and documentation

  • Press coverage. We are inviting journalists for the last part of the day (330pm ->).
  • Short videos of final presentations that synthesize key ideas and topics
  • Write up of key ideas on Mozilla wiki and for wider sharing
  • Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

  1. Alberto Ibarguen. Knight Foundation
  2. Austin Hill, Akoha
  3. Charles Best, Donors Choose
  4. Craig Wacker, MacArthur Foundation
  5. Dave Geary, Endeavor
  6. Eric Frank, Flat World Knowledge
  7. Erik Moeller Wikimedia
  8. George Conrad, Grameen / MIFOS
  9. Greg Baldwin, Volunteer Match
  10. Jake Shapiro, Public Radio Exchange
  11. Jeff Weiner, Donors Choose
  12. Jesse Moore, GSM Association
  13. Jim Fruchterman, Benetech
  14. Johnathan Greenblatt, UCLA
  15. John Lilly, Mozilla
  16. Laurie Racine, Racine Strategy / DotSub
  17. Liz Allen, Public Library of Science
  18. Mark Surman, Mozilla
  19. Mike Linksvayer, Creative Commons
  20. Mitchell Baker, Mozilla
  21. Mitch Kapor, Kapor Enterprises
  22. Nancy Lublin, DoSomething.org
  23. Nicholas Reville, Miro / Participatory Culture Foundation
  24. Peter Jerram, Public Library of Science
  25. Rebecca Masisak, TechSoupGlobal
  26. Reid Hoffman, Linked In
  27. Scott Heiferman, Meetup
  28. Sofie Bromber, Omidyar
  29. Stephen DeBerry, Kapor Enterprises
  30. Susan Phillips, Omidyar
  31. Vince Stehle, Surdna Foundation

Learn more about hybrids ...

... on the Mozilla hybrid org wiki page.

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