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'''Mission+Market+Web Hybrid Summit'''
'''Mission+Market+Web Hybrid Summit'''
June 16, 2009 - 930am - 530pm, plus dinner
 
650 Castro Street, Mountain View.
''June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View.'' '''[[Hybrid:Summit:Directions|Click here for directions and parking information]]'''
 
More and more, we see '''new organizations that mash up public benefit missions, market strategies and web-like organizing structures'''. Mozilla.  Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. ''[[Hybrid | more on hybrid orgs]]''


==Goals for the day==
==Goals for the day==
Line 10: Line 12:
# Swap '''practical skills and ideas''' by sharing real world stories of how our orgs have grappled w/ these issues.
# Swap '''practical skills and ideas''' by sharing real world stories of how our orgs have grappled w/ these issues.
# Look for ways to '''explain, promote and grow the hybrid concept''' together over time.
# Look for ways to '''explain, promote and grow the hybrid concept''' together over time.
==What are we talking about?==
(define scope of 'what we mean by hybrids)


==Questions for the day==
==Questions for the day==
Line 30: Line 28:


* 9:00 - Coffee and registration
* 9:00 - Coffee and registration
* 9:30 - Opening Session: '''Building Better Hybrids!''' Context and goals for the day.
* 9:30 - Opening Session: '''Hybrid Org Challenges''' Context and goals for the day. ''Mark Surman''
* 10:00 - Interview: '''Hybrid True Confessions.''' Discussion w/ three leading hybrid orgs about motivations and pain points. ''Stephen DeBerry interviews: John Lilly, Mozilla; Premal Shah, Kiva; Peter Jerram, Public Library of Science?''
* 10:15 - Interview: '''Hybrid True Confessions.''' Discussion w/ three leading hybrid orgs about motivations and pain points. ''Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.''
* 11:00 - '''Unconference Round #1.''' Small group discussions focused on operational pain points.
* 11:00 - Coffee
* 11:30 - '''Unconference Round #1.''' 2 x 45 min group discussions focused on operational pain points faced by hybrids.  
** Possible topics: finance; business models; recruiting; legal structures.  
** Possible topics: finance; business models; recruiting; legal structures.  
** Each person brings 3 questions/ challenges, and 1 thing to teach others.
** Each person brings 3 questions/ challenges, and 1 thing to teach others.
* 12:00 - Lunch, networking and more discussion
* 1:00 - Lunch
* 1:00 - Clinic: '''Confessions of a young hybrid org.''' Participatory Culture Foundation outlines current challenges and asks three peers to come on stage to offer advice.
* 2:15 - Interview: '''Building Better Hybrids''' Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. ''Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc.''.
** Alternate idea: some sort of speed geek in here -> what small bits haven't we shown off yet? Also, could do speed geek for journalists?
* 3:00 - '''Unconference Round #2.''' Group discussions focused on big picture issues.
* 2:00 - '''Unconference Round #2.''' Small group discussions focused on big picture.
** Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
** Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids.
* 3:45 - Coffee
* 3:00 - '''Ideas and action'''. Summarize themes from the day, especially from small sessions. Identify follow up steps.
* 4:15 - Report outs from small groups
* 3:30 - Coffee. Media and outside observers arrive.
* 4:30 - '''Why Hybrids Matter.''' Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities?  ''Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.''
* 4:00 - '''Telling the hybrid story.''' Overview of hybrid concept, intro of each org and summary of day. Q+A from journalists.
* 5:15 - Wrap up and follow up ''Mark Surman''
* 5:00 - Wrap up and what's next
* 6:30 - '''Dinner''' hosted by Mozilla, Shiva Restaurant, Mtn View
* 6:30 - '''Dinner''' hosted by Mozilla, Shiva Restaurant, Mtn View


Line 51: Line 49:
* Ask others for advice. These are people who know what it's like.
* Ask others for advice. These are people who know what it's like.
* Dig deep. Stay away from generic conversations and platitudes.  
* Dig deep. Stay away from generic conversations and platitudes.  
* Cone of silence / confidentiality until 330pm. No blogging.
* Low (or no?) laptop zone.
* Keep what you hear in confidence.


==Take aways and documentation==
==Take aways and documentation==


We need a strategy to summarize the best thinking from the day, and share it with the world. Some ideas:
* Press coverage. We are inviting journalists for the last part of the day (330pm ->).
 
* Short videos of final presentations that synthesize key ideas and topics
* Short videos of final presentations that synthesize key ideas and topics
* Write up of key ideas (for use how and by whom?)
* Write up of key ideas on Mozilla wiki and for wider sharing
* Press coverage. We are inviting some journalists for the last part of the day (330pm ->).
* Follow up task list re: who is helping whom with what after the event?
* Follow up task list re: who is helping whom with what after the event?


Line 69: Line 66:
# Austin Hill, [http://www.akoha.com Akoha]
# Austin Hill, [http://www.akoha.com Akoha]
# Charles Best, [http://www.donorschoose.org Donors Choose]
# Charles Best, [http://www.donorschoose.org Donors Choose]
# Craig Wacker, [http://digitallearning.macfound.org MacArthur Foundation]
# Dave Geary, [http://www.endeavor.org/ Endeavor]
# Dave Geary, [http://www.endeavor.org/ Endeavor]
# Eric Frank, [http://www.flatworldknowledge.com/ Flat World Knowledge]
# Erik Moeller [http://www.wikimedia.org Wikimedia]
# Erik Moeller [http://www.wikimedia.org Wikimedia]
# George Conrad, [http://www.mifos.org/ Grameen / MIFOS]
# George Conrad, [http://www.mifos.org/ Grameen / MIFOS]
# Greg Baldwin, Volunteer Match
# Greg Baldwin, [http://www.volunteermatch.org/ Volunteer Match]
# Jessica Flannery, [http://www.kiva.org/ Kiva.org]
# Jake Shapiro, [http://prx.org Public Radio Exchange]
# Jake Shapiro, [http://prx.org Public Radio Exchange]
# Jeff Weiner, [http://www.donorschoose.org Donors Choose]
# Jeff Weiner, [http://www.donorschoose.org Donors Choose]
# Jesse Moore, GSM Association
# Jim Fruchterman, [http://www.benetech.org/ Benetech]
# Jim Fruchterman, [http://www.benetech.org/ Benetech]
# [http://www.leadingauthorities.com/24430/Greenblatt_Jonathan_detail.htm Johnathan Greenblatt], UCLA
# [http://www.leadingauthorities.com/24430/Greenblatt_Jonathan_detail.htm Johnathan Greenblatt], UCLA
Line 84: Line 83:
# Mike Linksvayer, [http://www.creativecommons.org Creative Commons]
# Mike Linksvayer, [http://www.creativecommons.org Creative Commons]
# Mitchell Baker, [http://www.mozilla.org/ Mozilla]
# Mitchell Baker, [http://www.mozilla.org/ Mozilla]
# Mitch Kapor, Kapor Enterprises
# Nancy Lublin, [http://www.dosomething.org DoSomething.org]
# Nancy Lublin, [http://www.dosomething.org DoSomething.org]
# Nicholas Reville, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
# Nicholas Reville, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
# Premal Shah, [http://www.kiva.org/ Kiva.org]
# Peter Jerram, [http://www.plos.org Public Library of Science]
# Rebecca Masisak, [http://www.techsoupglobal.org/ TechSoupGlobal]
# Reid Hoffman, [http://www.linkedin.com/in/reidhoffman?PHPSESSID=7edc221239285d7f2d1bb0cddc07bee0 Linked In]
# Reid Hoffman, [http://www.linkedin.com/in/reidhoffman?PHPSESSID=7edc221239285d7f2d1bb0cddc07bee0 Linked In]
# Scott Heiferman, Meetup
# Sofie Bromber, Omidyar
# Stephen DeBerry, [http://www.kei.com/ Kapor Enterprises]
# Stephen DeBerry, [http://www.kei.com/ Kapor Enterprises]
# Tiffniy Cheng, [http://participatoryculture.org/ Miro / Participatory Culture Foundation]
# Susan Phillips, Omidyar
# Vince Stehle, Surdna Foundation
# Vince Stehle, Surdna Foundation


... a few more invites are still pending.
== Learn more about hybrids ... ==
 
== Useful Links ==
 
''eventually move this out of the agenda into another place''


* Mark Surman's blog posts on hybrids:
... on the [[Hybrid | Mozilla hybrid org wiki]] page.
** http://bit.ly/g7Ar9
* Recent Kevin Kelly piece
** http://www.wired.com/culture/culturereviews/magazine/17-06/nep_newsocialism
* Lawrence Lessig's response to Kevin Kelly
** http://www.lessig.org/blog/2009/05/et_tu_kk_aka_no_kevin_this_is.html
* What else?

Latest revision as of 15:27, 16 June 2009


Mission+Market+Web Hybrid Summit

June 16, 2009 - 930am - 530pm, plus dinner -- 650 Castro Street, Mountain View. Click here for directions and parking information

More and more, we see new organizations that mash up public benefit missions, market strategies and web-like organizing structures. Mozilla. Miro. Wikipedia. Kiva. And many others. This event is for mission+market+web hybrid orgs like these. more on hybrid orgs

Goals for the day

  1. Dig into tough questions like finance, business models, compensation, balancing mission and money.
  2. Swap practical skills and ideas by sharing real world stories of how our orgs have grappled w/ these issues.
  3. Look for ways to explain, promote and grow the hybrid concept together over time.

Questions for the day

  • Does a public benefit mission offer a competitive advantage? How do you leverage it?
  • How do you find revenue models that drive mission? When do you turn money down?
  • When do you make un-economic decisions? When do you switch to economics only?
  • Where do you get investment to scale and build products that compete in the market?
  • How do you explain your org model to the world? ... your community? ...the government?
  • How do you balance community contribution and quality product?
  • What are the dynamics of people management in a hybrid org?
  • How do you recruit and retain top notch people?
  • feel free to add to this list

Agenda

  • 9:00 - Coffee and registration
  • 9:30 - Opening Session: Hybrid Org Challenges Context and goals for the day. Mark Surman
  • 10:15 - Interview: Hybrid True Confessions. Discussion w/ three leading hybrid orgs about motivations and pain points. Stephen DeBerry interviews: Scott Heifman, Meetup; Peter Jerram, Public Library of Science; John Lilly, Mozilla.
  • 11:00 - Coffee
  • 11:30 - Unconference Round #1. 2 x 45 min group discussions focused on operational pain points faced by hybrids.
    • Possible topics: finance; business models; recruiting; legal structures.
    • Each person brings 3 questions/ challenges, and 1 thing to teach others.
  • 1:00 - Lunch
  • 2:15 - Interview: Building Better Hybrids Based past hybrid org experiments and morning discussions, hybrid leaders what we're learning about how to build better hybrids. Stephen DeBerry interviews: Mitch Kapor, KEI; Jim Fruchterman, Benetech; Laurie Racine, DotSub etc..
  • 3:00 - Unconference Round #2. Group discussions focused on big picture issues.
    • Possible topics: marketing the hybrid concept; helping foundations work w/ hybrids; building the right org structures.
  • 3:45 - Coffee
  • 4:15 - Report outs from small groups
  • 4:30 - Why Hybrids Matter. Summary of the day where we ask: Why do hybrids matter? Is this an idea we need to be spreading? What are the future opportunities? Host: Stephen DeBerry interviews: Nicholas Reville, PCF; Mitchell Baker, Mozilla; Johnathan Greenblatt, AllForGood.org.
  • 5:15 - Wrap up and follow up Mark Surman
  • 6:30 - Dinner hosted by Mozilla, Shiva Restaurant, Mtn View

Ground rules

  • Be open and honest. Help others learn from you mistakes.
  • Ask others for advice. These are people who know what it's like.
  • Dig deep. Stay away from generic conversations and platitudes.
  • Low (or no?) laptop zone.
  • Keep what you hear in confidence.

Take aways and documentation

  • Press coverage. We are inviting journalists for the last part of the day (330pm ->).
  • Short videos of final presentations that synthesize key ideas and topics
  • Write up of key ideas on Mozilla wiki and for wider sharing
  • Follow up task list re: who is helping whom with what after the event?

Participant List

People we've invited (most of whom have confirmed) ...

  1. Alberto Ibarguen. Knight Foundation
  2. Austin Hill, Akoha
  3. Charles Best, Donors Choose
  4. Craig Wacker, MacArthur Foundation
  5. Dave Geary, Endeavor
  6. Eric Frank, Flat World Knowledge
  7. Erik Moeller Wikimedia
  8. George Conrad, Grameen / MIFOS
  9. Greg Baldwin, Volunteer Match
  10. Jake Shapiro, Public Radio Exchange
  11. Jeff Weiner, Donors Choose
  12. Jesse Moore, GSM Association
  13. Jim Fruchterman, Benetech
  14. Johnathan Greenblatt, UCLA
  15. John Lilly, Mozilla
  16. Laurie Racine, Racine Strategy / DotSub
  17. Liz Allen, Public Library of Science
  18. Mark Surman, Mozilla
  19. Mike Linksvayer, Creative Commons
  20. Mitchell Baker, Mozilla
  21. Mitch Kapor, Kapor Enterprises
  22. Nancy Lublin, DoSomething.org
  23. Nicholas Reville, Miro / Participatory Culture Foundation
  24. Peter Jerram, Public Library of Science
  25. Rebecca Masisak, TechSoupGlobal
  26. Reid Hoffman, Linked In
  27. Scott Heiferman, Meetup
  28. Sofie Bromber, Omidyar
  29. Stephen DeBerry, Kapor Enterprises
  30. Susan Phillips, Omidyar
  31. Vince Stehle, Surdna Foundation

Learn more about hybrids ...

... on the Mozilla hybrid org wiki page.

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