Mozillaca/hansschmucker/Firefox4Mom: Difference between revisions

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=== Staying away from the bad boys ===
=== Staying away from the bad boys ===
When you look down an alley you immediately decide if this is a neighborhood where you want to stay. The same is true for the net, and although it
When you look down an alley you immediately decide if this is a neighborhood where you want to stay. The same is true for the net, and although you can't tell by how well the houses look, you'll often notice something odd: Ads for questionable products are a good indicator.

Revision as of 13:15, 4 February 2010

This is basically a collection of notes on how a Firefox magazine should look if I wanted to sell it to my mother, or possibly my grandmother:


  • Don't get political, just show the benefits
  • Don't assume anything other that the person can turn on a computer
  • Don't follow the usual "if you're familiar with a, go to b" tutorial pattern, instead write complete articles
  • Pick up buzz from legacy media


Example Article

(This is just a short testing article to get a feel for the style needed. Keep in mind I'm not a native speaker)

Going "online"

Today more and more is happening on the Internet, or as more and more people call it just the 'net. Not all of it is good: the nature of the net mirrors society. There are crooks and criminals just like you'll find in the streets. But there are also plenty of people like you and companies who know that a happy customer is the best kind. Maybe some of your friends are already online?

Staying away from the bad boys

When you look down an alley you immediately decide if this is a neighborhood where you want to stay. The same is true for the net, and although you can't tell by how well the houses look, you'll often notice something odd: Ads for questionable products are a good indicator.