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Drumbeat/website/SocialMedia: Difference between revisions
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===Drumbeat Social Media presence.=== | ===Drumbeat Social Media presence.=== | ||
==== profiles:==== | |||
* facebook | * facebook | ||
** group | ** group | ||
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** profile | ** profile | ||
** groups | ** groups | ||
* Blogosphere: | * Blogosphere: | ||
** blog drumbeat | ** blog drumbeat | ||
** project blog | ** project blog | ||
* RSS | * RSS | ||
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* Linking services | * Linking services | ||
** Twitterfeed, Hootsuite etc. are RSS 2 Socialsphere tools | ** Twitterfeed, Hootsuite etc. are RSS 2 Socialsphere tools | ||
__________________________________________________________________________ | __________________________________________________________________________ | ||
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We are going to distinguish between ACTIVE publishing and PASSIVE publishing. | We are going to distinguish between ACTIVE publishing and PASSIVE publishing. | ||
active publishing | =====active publishing===== | ||
This kind of publishing is when a user or more than one are publishing actively on these platform, updating their statuses, or sharing some other experience. | This kind of publishing is when a user or more than one are publishing actively on these platform, updating their statuses, or sharing some other experience. | ||
=====passive publishing===== | |||
passive publishing | |||
This kind of publishing happens when the set up tools like RSS 2 Socialsphere take one rss item and publish it around the various platforms. | This kind of publishing happens when the set up tools like RSS 2 Socialsphere take one rss item and publish it around the various platforms. | ||
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====Identi.ca / Twitter==== | ====Identi.ca / Twitter==== | ||
* follow each projects' twitter account | |||
* using #mozilla #drumbeat hashtag | |||
* general tweets | |||
** taxonomy terms from Drupal nodes tag | |||
** RT valuable content from projects' account | |||
** RT valuable content from projects' passive publishing | |||
* project tweet | |||
** @project_username | |||
** taxonomy terms from Drupal nodes tag | |||
====Facebook==== | ====Facebook==== | ||
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====Video==== | ====Video==== | ||
* How do we co-ordinate w. video aggregator tools that Ben M. / Brett are creating? | * How do we co-ordinate w. video aggregator tools that Ben M. / Brett are creating? | ||
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==Social Media Roadmap== | ==Social Media Roadmap== | ||
===Social media roadmap to beta. What do we need in place to support the beta launch?=== | |||
===Social media plan AFTER beta. Once we're ready to make more noise about Drumbeat, how do we ramp up?=== | |||
===0.7 Social Media steps=== | ===0.7 Social Media steps=== | ||
====SWOT TWEAK==== | |||
Rewriting the survey in a more affordable way for people so it's not that overwhelming (probably will need help here). | |||
Then will submit it to the group so that users can more easily fill this up. | |||
==== Socialmedia setup ==== | |||
This phase consists of building up and register all socialmedia profiles about Drumbeat. | |||
Right after that we're going to link'em all like in slide 12 of the [presentation http://bit.ly/socdrm]. | |||
* Twitter | |||
** RSS 2 Socialsphere | |||
*** planet | |||
*** project feeds | |||
*** following some trendsetter about the web the openweb and socialmedia stuff | |||
* Fanpage | |||
** update drumbeat data | |||
** link twitter @mozilladrumbeat | |||
** static FBML box as a default landing page | |||
* engagement | |||
** a Follow us on twitter/identi.ca button to engage users | |||
** subscription form for newsletter | |||
** Preferred fan pages | |||
=====GRAPHIC CONVENTIONS===== | |||
* point out the styleguide for social profiles | |||
** storytelling profile pictures | |||
** color and background styleguide | |||
======NEEDS====== | |||
* Some copy help from Dharmishta or Chelsea probably | |||
* Need to receive RSS Feeds in some smart formats (i.e. OPML), and for those who has it, to be followed and into Google Reader Drumbeat account. | |||
* Need to receive a list of "trend setters" aka users, influent people on open web, and influent sources about openness in general. Would be better if connected with creativity. | |||
===0.8 Social Media steps=== | ===0.8 Social Media steps=== | ||
* Fanpage | |||
** wireframing and iteration for landing box for fan page | |||
*** newsletter subscription | |||
*** following on twitter | |||
*** copy | |||
** landing box design | |||
* social profiles | |||
** visual customization following the social styleguide | |||
* Flickr | |||
** tagging relevant picture with tag convention | |||
** creating proper Drumbeat set to be loaded into the pages. | |||
* YouTube | |||
** tagging and marking as favorite relevant videos | |||
** creating proper Drumbeat playlist of relevant videos | |||
* SlideShare | |||
** mark as favorite relevant presentations on slideshare | |||
* LinkedIN | |||
** connect with Drumbeat relevant users and | |||
** subscribe Drumbeat group | |||
===0.9 Social Media steps=== | ===0.9 Social Media steps=== | ||
TBD | |||