Drumbeat/projectproducing

Mark's framing questions

The main questions for you (and Henrik and Matt, copied) are:

• Is 'focus on participation, fundraising and impact' really the most important thing we can do for existing projects. If no, what else?

• What expectations should we set up in terms of more projects next year? How many? What kind? Where from? Our heads? Funnel?

• What do you think about Labs Challenge model replacing online project funnel as our open innovation effort (that's the proposal)?

• Where do you see the projects fitting into the 'connect w/ many more people / engage at scale?' goal that Mitchell has in mind? Do we try for things like the Cory project hoping they attract people? Or just treat projects as small reach / high impact for now?

Scope

Project producers help, create or pursue projects which are the "action" of drumbeat. They put our values into practice and create opportunities to attract new people into Mozilla.

The activities of project producers can be summed up as:

intake

• Helping users set up drumbeat projects on Batucada
• Alerting potential project creators as to our value proposition and how we can help

support

• Helping projects realize their potential by sharpening their focus, bringing in external resources and providing mentorship

enabling self service

• providing the "content" for Batacuda that will give project producers the tools they need to improve their projects on their own

Recommendations for 2011

• focus less on intake, more on self service
  • drumbeat in 2011 should still be about helping a thousand open web projects bloom. We need this to be low touch

• Open up Matt's time to work on self service. Currently he is too hands on with the 3 existing projects

• Henrik, Matt + Brett should focus on a small group of projects/areas of focus that they want to push forward for 2011, rather than service whatever moves through the cue/funnel
  • Brett will focus on web made movies and its spinoffs (NFB, Arte, Global Lives, I Can Haz Popcorn, and potential Doctorow) till at least Q2 2011

• we should think in terms of 1/4s - given that Drumbeat is so new, we need to be agile

• use community calls better
  • they should be training opportunities around how to work the "mozilla way", ie work with projects beforehand to narrow the scope of their asks, "file bugs" that have a greater chance of being responded to, creating roadmaps, fundraising ideas. Rather than discussions, they should be focused sprints