DM - Q2 2011 Projects: Difference between revisions
(Created page with "= Firefox Mobile Adoption Campaign Q2 = Purpose: Drive Firefox mobile downloads in order to help Caitlin and team achieve 2M downloads for Android in the first 45 days. More d...") |
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Project bug: | Project bug: | ||
To be filed | To be filed | ||
Schedule: | |||
* TBC | |||
= Mozilla Affiliates Program - migrate & create new home = | |||
Purpose: | |||
The Mozilla Affiliates program is a key driver of Firefox downloads. | |||
To date we have around 45,000 affiliates who have Firefox badges on their blogs | |||
and websites. The program currently lives on SFX, however due to complex issues | |||
with the SFX drupal code base we need to remove affiliates from SFX. | |||
In order to create a compelling affiliate program, which is available in | |||
multiple languages for our community, and whereby content can easily be | |||
refreshed we need to create a new "home" for the Affiliates program. | |||
Audience: | |||
Firefox contributors and fans -- more tech savvy | |||
Project bug: | |||
https://bugzilla.mozilla.org/show_bug.cgi?id=626766 | |||
Schedule: | Schedule: | ||
* TBC | * TBC | ||
Revision as of 23:02, 11 April 2011
Firefox Mobile Adoption Campaign Q2
Purpose: Drive Firefox mobile downloads in order to help Caitlin and team achieve 2M downloads for Android in the first 45 days.
More details to come.
Use-case:
Audience:
Project bug:
To be filed
Schedule:
- TBC
Firefox Retention Campaign Q2
Purpose: Drive Firefox desktop retention.
More details to come.
Use-case:
Audience:
Project bug:
To be filed
Schedule:
- TBC
Mozilla Affiliates Program - migrate & create new home
Purpose: The Mozilla Affiliates program is a key driver of Firefox downloads. To date we have around 45,000 affiliates who have Firefox badges on their blogs and websites. The program currently lives on SFX, however due to complex issues with the SFX drupal code base we need to remove affiliates from SFX.
In order to create a compelling affiliate program, which is available in multiple languages for our community, and whereby content can easily be refreshed we need to create a new "home" for the Affiliates program.
Audience:
Firefox contributors and fans -- more tech savvy
Project bug:
https://bugzilla.mozilla.org/show_bug.cgi?id=626766
Schedule:
- TBC