Drumbeat/Batucada/Events

Actors

• Participants
• Event Organizers
• Project Leads
• Drumbeat Staff

Participants

• Participant learns:
  • what Drumbeat events have to offer them (value proposition)
  • how Drumbeat events are already benefiting participants galore (context)
  • how to attend an event (action item)

• Participant finds:
  • events in their area
  • events in their topic
  • events by projects they are interested in
  • events attended or organized by people they know
  • full details for event they are interested in

• Participant gets involved:
  • registers for an event
  • contributes ideas and input

• Participant shares:
  • event information with friends

• Participant stays in touch:
  • via opt-in email notifications
  • event activity stream

• Participant promotes:
  • event attendance via profile badges
  • project contributions via commits
  • material from event (photos, videos, blog posts)

Event Organizers

• Prospective Organizer learns:
  • what Drumbeat events have to offer them (value proposition)
  • how Drumbeat events are already benefiting participants galore and are fun to organize (context)
  • how to organize an event (action item)

• Prospective Organizer browses:
  • Event toolkits by topic and size
  • Examples from past event galleries and agendas
  • Upcoming events in area or topic

• Organizer enters event's:
  • Topic
  • Location
  • Date
  • Goals
  • Open description
  • Hashtag
  • Media, if any

• Organizer requests:
  • funding from Mozilla
  • swag from Mozilla
  • additional support on agenda or other assets from Mozilla and the Event Leadership Circle

• Organizer shares:
  • event information with invitees
  • media from event's preparation, execution, and follow up

• Organizer tracks:
  • interest (page views?)
  • registration
  • actual attendees
  • project tasks completed

Project Leads

• Link to / promote assets (slides, etc) (PO)
• Some way to indicate production "asks" (thinks I need people to do) (MT, Project Leads)
• Project event kits (some way to host them) (MT, Project Leads)
• View project specific activity across multiple events. (MT, PO)
• Project leads can be event organizers

Metrics

• # of people attending
• specific user stories
• # of tasks completed per event, per project over time

Archive

Participants:

• Copy page - What are Drumbeat events? (MT, Gunner)
• Discovery - How do participants find out about events? (PO)
  • Search for events
  • Date, location, topic
  • Browse
    • High level, map, calendar, etc
  • Opt-in email notifications?
  • Surface to Dashboard
• Event pages (PO)
  • Unique URLs
  • Contact hooks for event organizer (signed in and anonymous users)
  • Report back functionality (I went there, here are photos, etc)
  • Promote event "Tweet", "Share on FB", etc
• "I attended" badge or event list on profiles

Event Organizers:

• Copy page - What is organizing an event like? (MT, Gunner)
• Big action ask on page - "Organize / Host an event" (verbage tbd) (MT copy, PO function)
• Simple form with a lot of autocomplete fields: (MT copy, PO form)
  • Title
  • Date
  • Location
  • Goals
  • Description (Free form text area)
• Rich media support (photos, videos, etc) (PO)
• As few required fields as possible. Allow anonymous users to create events, then log in / sign up before it's published. (PO)
• Try to obtain as much social data as possible (hashtag, fb event page, etc). Hope to use that info to automate some aggregation and metrics gathering. (MT, PO)
• Offload registration (meetup, eventbrite, etc). (MT)
• Helper text pointing people to a beautified version of event kit (MT)
• Event series (is this part of a series of events) (MT, PO)