JoinMozilla

Pre-Planning

Planning

Beta deployment

Live

Draft
This is an overview of the beta Join Mozilla Program.
Please help edit and improve!

Join Mozilla is a new community engagement and support program aimed primarily at Firefox users: it gives them a simple way to support our mission.

Join Mozilla in 5 Bullets

• Over 400 million people use Firefox every day. Many of these people want to do more: to show their support and help in our efforts to build a better web.
• We need simple, fun ways for these people to connect and engage with Mozilla. Join Mozilla is a first step.
• Join Mozilla is clear, simple program where millions of people can easily support and keep abreast of Mozilla and the open web.
• This massive new community of supporters will back (and cheer on!) the work of 40,000+ Mozillians who already contribute their time and passion.
• Supporter funds go to grants and projects. They help us create new technologies, spread new ideas, and inspire innovation across the web.

• See also: Join Mozilla FAQ

Purpose

• Build on (and grow) brand affinity for Firefox: help people understand that we're about something bigger than just a browser.
• Grow a bigger base to back 50k Mozillians who donate time: millions of supporters backing our community.
• Raise funds for grants and programs like Mozilla Drumbeat that create new tools and drive innovation.

Anti-purpose

• Join Mozilla is NOT a replacement for our existing contributor community
  • We already have programs to support Firefox and Thunderbird contributors, and plan to grow and improve them throughout 2011
  • We also have programs like Mozilla Drumbeat aimed at getting new kinds of contributors and projects into Mozilla
• Caveat: we do hope that many people who express their support through Join Mozilla will eventually volunteer time or get involved in some other way

Key blog postings

• Next Million Mozillians (redux) context setting post by Mark Surman
• Join Mozilla overview and screencast by Mark Surman
• How to help with Join Mozilla by Jane Finette

Status Updates

• February 15, 2011
• February 23, 2011
• March 1, 2011
• March 8, 2011
• March 15, 2011

Beta launch

Join Mozilla went live on Friday, March 11.

Creative materials

• Web page mockups: [1], [2] (February 2011)
  • Blog post on first web mockups
• Join Mozilla cards/certificates Card, German version to come (February 2011)
• T-shirt mockups English German (February 2011)
• Newsletter template Template February 2011

Full Launch

Launch date

• Tentative launch date is May 8, 2011

Timeline

• Resolve bugs (2 weeks)
• Development (4-6 weeks)
• QA/security review (2 weeks)

Project Plan / New Features for Launch

• Responsys integration (TBD)
• Mozilla.org improvements (l10n detection)
• Sign-up page improvements
  • Improved language detection
  • UI improvements
• l10n
  • Add Brazilian Portuguese, Spanish, Czech, and French
• Store
  • More t-shirt colours
  • Option to make additional donation (user-determined amount)
  • Printed membership card (TBD)
• Customer Service solution - outsourced to respond to inquiries re: payment/shipping issues
• WebTrends dashboard
• Marketing
  • Promos
  • Facebook badges
  • Newsletter
• Engagement plan
  • Events toolkit

Creative

Copy

• Join Mozilla landing page
• Join Mozilla thank you page
• Join Mozilla Supporter FAQ
• Join Mozilla Certificate and card copy
• Join Mozilla Welcome e-mail copy
• Join Mozilla monthly newsletter copy
• Join Mozilla Welcome letter copy - in progress
• Join Mozilla Facebook landing page copy - in progress

Promos

• Mozilla.org
• Drumbeat.org
• Snippets

Merch

• Join Mozilla T-shirt
• Join Mozilla HangTag

l10n

• German
• Brazilian Portuguese
• Spanish

Other assets

• Join Mozilla Certificate & Card Designs
• Join Mozilla E-mail template
• "Mozilla Firefox" video (can be localized with UniSubs)
• "What is Mozilla?" video (can be localized with UniSubs)

l10n

How l10n works with Join Mozilla l10n for Join Mozilla is a little different than l10n for other Mozilla projects. As we are using a 3rd party service provider, many of the localized strings need to be manually added to this 3rd party payment processing system.

Before a language can be added to Join Mozilla several things have to be in order:

• Customer support is available in that language - Join Mozilla supporters donate money and often have questions about their donation, delivery of swag they may have purchased or questions.
• Language support with the Blue State Digital payment processing system. This is a dictionary of over 3000 terms that the system requires to support that locale (includes thinks like error messages).
  • Current languages available are: English, German, Spanish, Portuguese, French, Italian and Czech

Below are the items to be localized as well as a link to the SVN repository.

List of items to be localized

• Verbatim
  • Join Mozilla T-shirt, HangTag and certificate/card assets (need to be layed out in that locale and should also trigger creation of the T-shirt in that locale)
  • Join Mozilla thank you page - strings already in l10n system
  • Join Mozilla Twitter and Facebook copy
  • Join Mozilla FAQ
  • Mozilla header and footer
  • Welcome letter/card (still in production)

• BSD
  • Join Mozilla landing page (copy added to BSD wrapper and contribution page) copy - in verbatim and then copied and pasted into BSD
  • Join Mozilla custom dictionary terms
  • Join Mozilla welcome e-mail (copy added to BSD contribution page)

• Recurring Communications
  • Join Mozilla bi-monthly e-mail
  • Join Mozilla event-based blasts

Deploy

• Start swag production
• Add customer support for that locale
• Upload the localized graphics to BSD
• Commits locale bouncer
• Commit the localized certificate/card to SVN
• Just before IT deploys create/add the BSD contribution page/update wrapper with header and footer info for that locale
  • duplicate page, copy and paste in copy, set contribution group to that locale, copy and paste in header and footer content, copy and paste in welcome e-mail, do manual tweaks to change paths to images, ensure custom ticketing enabled
• IT deploys an update on join.mozilla.org with the localization (faq, thank you) and pulls down the certificate
• Speedy Q/A and security review
• Have Responsys group set up for that locale

Get Involved

If you want to get involved in rolling out Join Mozilla, join the newsgroup, find us on IRC at #join, or join the weekly community marketing calls.

• The google version of the mailing list is here. There is also a mozilla.join newsgroup version.

• Mozilla Community marketing calls
  • #marketing IRC channel
  • Dial-in Info: +1.650.903.0800, followed by 92# and then 7391#
  • Or you can use our toll-free number: +1.800.707.2533, followed by 369# and then 7391#. If you're outside the US, use Skype to call in with our toll-free number.

Join Mozilla Team

• Ryan Merkley, acting membership director
• Jane Finette, user engagement director
• Chelsea Novak, member care and development manager
• David Boswell, web lead
• Bogomil Shopov (Bulgaria)
• Alina Mierlus, @alina_mierlus
• Toni Hermoso Pulido (Catalonia)
• Henrik Mitsch (Switzerland)
• Amlan Mitra (India)
• Robin Monks (Canada)
• Alex Wafula (Kenya & Africa in general)
• Bob Chao (Taiwan)
• Jeremy Glassenberg (USA)
• David Bruant (France)
• Fuzzy Fox (UK)
• Paul Booker (England)
• Galaxy K, @galaxyk (India)