Websites/Mozilla.org/Roadmap 2011/Q2: Difference between revisions

Websites/Mozilla.org/Roadmap 2011/Q2 (view source)

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 **[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project#Phase_2:_Rebrand_Mozilla_Messaging Phase 2: Rebrand Mozilla Messaging]
 **[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project#Phase_3:_Rebrand_Mozilla.com Phase 3: Rebrand Mozilla.com]
 **Future Phase: Site Unification Project <br>
-*'''Firefox Download Page Optimization
+'''Firefox Download Page Optimization'''
+''Improve conversion on Firefox landing page by 2% with detailed plan for ongoing A/B testing &amp; measurement ''
-''Improve conversion on Firefox landing page by 2% with detailed plan for ongoing A/B testing &amp; measurement ''
 *[https://bugzilla.mozilla.org/show_bug.cgi?id=652671 Project tracking bug]
 *[http://etherpad.mozilla.org:9000/jHnA3hSqD4 Notes from etherpad brainstorming session]
-*'''User testing &amp;&nbsp;design research'''
-''Measure &amp; establish baseline of brand awareness on Firefox (US) Product Site &amp;&nbsp;develop a detailed plan for testing &amp; measurement that includes:''
+'''User testing &amp;&nbsp;design research'''
+''Measure &amp; establish baseline of brand awareness on Firefox (US) Product Site &amp;&nbsp;develop a detailed plan for testing &amp; measurement that includes:''
 *User testing/interviews (as discussed with Blake this is more effective than running surveys given resources)