Mobile/Fennec/CameraCampaign: Difference between revisions
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Campaign Summary and Background
Objectives and KPIs
Target
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
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*[P2] campaign impressions, CTR to /mobile, bounce rate<br> | *[P2] campaign impressions, CTR to /mobile, bounce rate<br> | ||
== Target <br> == | === Target <br> === | ||
#Android device owners who use photo sharing apps | #Android device owners who use photo sharing apps | ||
#Firefox desktop users who own Android devices (but are not currently Firefox mobile users) | #Firefox desktop users who own Android devices (but are not currently Firefox mobile users) | ||
#Existing Firefox for Android users | #Existing Firefox for Android users | ||
Revision as of 23:22, 28 September 2011
Campaign Summary and Background
A holiday campaign to acquire Firefox for Android users by promoting the new Camera UI which demonstrates Firefox as an engaging and compelling mobile browser to a mainstream audience. The campaign will be centered around a mobile optimized microsite which promotes the camera functionality and uses HTML5 technologies to create entertaining, fun and engaging user experience. The user can capture photos, decorate with filters and effects, and share via social networks and email right from the browser.
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement
- [P1] photos shared, download conversions
- [P2] campaign impressions, CTR to /mobile, bounce rate
Target
- Android device owners who use photo sharing apps
- Firefox desktop users who own Android devices (but are not currently Firefox mobile users)
- Existing Firefox for Android users
Campaign Details
User Flow
Marketing Plan
Timeline
Other brainstorm stuff
Campaign name brainstorm:
Snap the Web
Shutter
Frames
Web frames