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Mobile/Fennec/CameraCampaign: Difference between revisions
→Objectives and KPIs
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Increase awareness of Firefox for Android and drive engagement: | Increase awareness of Firefox for Android and drive engagement: | ||
*[P1] Photos shared: | *[P1] Photos shared: 80,000 | ||
**Benchmarks: | **Benchmarks: Spark (40k badges) | ||
*[P1] Download conversions: 60k | *[P1] Download conversions: 60k | ||
**Spark (~ | **Spark (~40k) | ||
*[P2] Campaign impressions: 10MM | *[P2] Campaign impressions: 10MM | ||
**Benchmarks: Spark (4MM) | **Benchmarks: Spark (4MM) | ||
*[P2] Time on website: (7mins) | *[P2] Time on website: (7mins) | ||
**Benchmarks: Spark (5mins | **Benchmarks: Spark (5mins), Markup (4.5mins), WebifyMe (5mins) | ||
== Team<br> == | == Team<br> == | ||