Mobile/Fennec/CameraCampaign: Difference between revisions

← Older edit

Mobile/Fennec/CameraCampaign (view source)

Revision as of 21:09, 14 October 2011

2,025 bytes added , 14 October 2011

→‎Campaign Summary

Jaclynf

296

edits

@@ Line 1: / Line 1: @@
 == Campaign Summary  ==
 More campaign details and brief can be found here: [https://wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief]
-== Objectives and KPIs<br> ==
+A mobile optimized microsite/Web app that allows users to capture a photo right from the browser using Firefox's new camera UI.&nbsp; Users can then decorate the photo using photo filters (like popular apps), add text, and HTML5 magic.&nbsp; The enhanced photos can be shared via email or social networks.
-Increase awareness of Firefox for Android and drive engagement
+== Objectives and KPIs<br>  ==
-*[P1] photos shared, download conversions
+Increase awareness of Firefox for Android and drive engagement:&nbsp;
-*[P2] campaign impressions, CTR to /mobile, bounce rate<br>
-=== Target <br>  ===
+*[P1] Photos shared: 80,000
+**Spark (40k badges)
+*[P1] Download conversions: 60k
+**Spark (~40k)
+*[P2] Campaign impressions: 10MM
+**Spark (4MM)
+*[P2] Time on website: (7mins)
+**Spark (5mins), Markup (4.5mins), WebifyMe (5mins)
-#Android device owners who use photo sharing apps
+== Team<br>  ==
-#Firefox desktop users who own Android devices (but are not currently Firefox mobile users)
-#Existing Firefox for Android users
-== Campaign Details <br> ==
+Product Owner: Jaclyn Fu<br>
+Webdev:<br> L10N:<br>
+QA:<br>
+IT:<br>
+Legal:<br>
+UX:<br>
+Creative:
-=== User Flow<br> ===
+== Campaign details <br>  ==
-== Marketing Plan<br> ==
+*The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop.
+**If a user visits on desktop, there will be a promo to encourage users to go on their mobile device
+*Localized (es, de, ja, fr, ko, ru)
+*Use back-end from Webify Me<br>
+*Would need to create the photo filters and HTML5 effects in-house
-== Timeline <br> ==
+=== Possible technologies:  ===
-== Other brainstorm stuff<br> ==
+*Camera API<br>
+*CSS [https://mozillademos.org/demos/holo-mobile/pixels/ hologram], [http://hacks.mozilla.org/2011/06/rofox-a-css3-animations-demo/ animations]
+*[https://mozillademos.org/demos/motivational/demo.html# Touch events]
+*Other demos: “[https://mozillademos.org/demos/motivational/demo.html# motivational poster]”
-Campaign name brainstorm:<br>Snap the Web<br>Shutter<br>Frames<br>Web frames <br>
+=== User flow:<br>  ===
+#User visits “holidaycampaign.mozilla.org” on their mobile device
+#*If user visits from desktop, will be prompted to go on their mobile - site will have device detection.
+#*Desktop users will also be able to upload photo (using webcam function might detract from story too much)
+#Landing page will have button to take photo directly in the site ([https://docs.google.com/drawings/d/1albEBOaPGP9eFHbAAyW6Ikkxg32U0Co9M29UpEaUtxk/edit?hl=en_US mock-up])
+#User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text ([https://docs.google.com/drawings/d/1U-LlCW-QCJ_No9-JiCapUqEkK3RLvDjIj8jD3qH1Bh0/edit?hl=en_US mock up])
+#Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button
+#*The shared content will also have a download button as well as link to /mobile
+#*Users can opt-in to share publicly on campaign's microsite (check boxes for where to share) <br>
+== Timeline <br>  ==
+Q4 development
+Q1/Feb launch
+== Meetings<br>  ==
+[http://etherpad.mozilla.com:9000/z9XLMuBlOI 10/4/2011]