Mobile/Fennec/CameraCampaign: Difference between revisions
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Objectives and KPIs
Team
Campaign details
User flow:
Timeline
Meetings
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More campaign details and brief can be found here: [https://wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief] | More campaign details and brief can be found here: [https://wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief] | ||
A mobile optimized microsite that allows users to capture a photo right from the browser using Firefox's new camera UI. Users can then decorate the photo using photo filters (like popular apps), add text, and HTML5 magic. The enhanced photos can be shared via email or social networks. | A mobile optimized microsite/Web app that allows users to capture a photo right from the browser using Firefox's new camera UI. Users can then decorate the photo using photo filters (like popular apps), add text, and HTML5 magic. The enhanced photos can be shared via email or social networks. | ||
== Objectives and KPIs<br> == | == Objectives and KPIs<br> == | ||
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*[P1] Photos shared: 80,000 | *[P1] Photos shared: 80,000 | ||
** | **Spark (40k badges) | ||
*[P1] Download conversions: 60k | *[P1] Download conversions: 60k | ||
**Spark (~40k) | **Spark (~40k) | ||
*[P2] Campaign impressions: 10MM | *[P2] Campaign impressions: 10MM | ||
** | **Spark (4MM) | ||
*[P2] Time on website: (7mins) | *[P2] Time on website: (7mins) | ||
** | **Spark (5mins), Markup (4.5mins), WebifyMe (5mins) | ||
== Team<br> == | == Team<br> == | ||
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IT:<br> | IT:<br> | ||
Legal:<br> | Legal:<br> | ||
UX: | UX:<br> | ||
Creative: | Creative: | ||
| Line 31: | Line 31: | ||
*The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop. | *The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop. | ||
*If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | **If a user visits on desktop, there will be a promo to encourage users to go on their mobile device | ||
* | *Localized (es, de, ja, fr, ko, ru) | ||
* | *Use back-end from Webify Me<br> | ||
*Would need to create the photo filters and HTML5 effects in-house | |||
=== Possible technologies: === | === Possible technologies: === | ||
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#User visits “holidaycampaign.mozilla.org” on their mobile device | #User visits “holidaycampaign.mozilla.org” on their mobile device | ||
#*If user visits from desktop, will be prompted to go on their mobile - site will have device detection. | #*If user visits from desktop, will be prompted to go on their mobile - site will have device detection. | ||
#*Desktop users will also be able to | #*Desktop users will also be able to upload photo (using webcam function might detract from story too much) | ||
#Landing page will have button to take photo directly in the site ([https://docs.google.com/drawings/d/1albEBOaPGP9eFHbAAyW6Ikkxg32U0Co9M29UpEaUtxk/edit?hl=en_US mock-up]) | #Landing page will have button to take photo directly in the site ([https://docs.google.com/drawings/d/1albEBOaPGP9eFHbAAyW6Ikkxg32U0Co9M29UpEaUtxk/edit?hl=en_US mock-up]) | ||
#User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text ([https://docs.google.com/drawings/d/1U-LlCW-QCJ_No9-JiCapUqEkK3RLvDjIj8jD3qH1Bh0/edit?hl=en_US mock up]) | #User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text ([https://docs.google.com/drawings/d/1U-LlCW-QCJ_No9-JiCapUqEkK3RLvDjIj8jD3qH1Bh0/edit?hl=en_US mock up]) | ||
#Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button | #Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button | ||
#*The shared content will also have a download button as well as link to /mobile | #*The shared content will also have a download button as well as link to /mobile | ||
#*Users can opt-in to share publicly on campaign's microsite (check boxes for where to share) <br> | |||
== Timeline <br> == | == Timeline <br> == | ||
Q4 development | |||
Q1/Feb launch | |||
== Meetings<br> == | == Meetings<br> == | ||
[http://etherpad.mozilla.com:9000/z9XLMuBlOI 10/4/2011] | |||
Latest revision as of 21:09, 14 October 2011
Campaign Summary
More campaign details and brief can be found here: wiki.mozilla.org/Mobile/Fennec/CameraCampaignBrief
A mobile optimized microsite/Web app that allows users to capture a photo right from the browser using Firefox's new camera UI. Users can then decorate the photo using photo filters (like popular apps), add text, and HTML5 magic. The enhanced photos can be shared via email or social networks.
Objectives and KPIs
Increase awareness of Firefox for Android and drive engagement:
- [P1] Photos shared: 80,000
- Spark (40k badges)
- [P1] Download conversions: 60k
- Spark (~40k)
- [P2] Campaign impressions: 10MM
- Spark (4MM)
- [P2] Time on website: (7mins)
- Spark (5mins), Markup (4.5mins), WebifyMe (5mins)
Team
Product Owner: Jaclyn Fu
Webdev:
L10N:
QA:
IT:
Legal:
UX:
Creative:
Campaign details
- The microsite will be optimized for Firefox for Android, but should also work on other mobile browsers and on desktop.
- If a user visits on desktop, there will be a promo to encourage users to go on their mobile device
- Localized (es, de, ja, fr, ko, ru)
- Use back-end from Webify Me
- Would need to create the photo filters and HTML5 effects in-house
Possible technologies:
- Camera API
- CSS hologram, animations
- Touch events
- Other demos: “motivational poster”
User flow:
- User visits “holidaycampaign.mozilla.org” on their mobile device
- If user visits from desktop, will be prompted to go on their mobile - site will have device detection.
- Desktop users will also be able to upload photo (using webcam function might detract from story too much)
- Landing page will have button to take photo directly in the site (mock-up)
- User is then taken to a page where he/she can add simple HTML5 magic, photo filters and text (mock up)
- Last page will have options to share on Facebok/Twitter/email and more information on Firefox for Android, and download button
- The shared content will also have a download button as well as link to /mobile
- Users can opt-in to share publicly on campaign's microsite (check boxes for where to share)
Timeline
Q4 development
Q1/Feb launch