Event - Firefox Live 2

Project bug: bug 694445

Description

We're teaming up with the Knoxville once again to present a live stream of baby red pandas.

The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo.

This year's project will use the same domain as before (http://firefoxlive.mozilla.org/), but have a new design. For the initial launch, the site will be a couple of static pages.

For more information on the previous campaign, see: [1] and [2].

Team

• Product Owner: William R
• Engagement: John S
• TPM: Christie K
• TPM: Chris M
• L10N:
• QA:
• IT: Corey
• WebDev: TBD
• Security:

Engine Company 1 will be responsible for the design & content of the campaign.

Silver Orange will implement the design.

Ooyala will provide the streaming infrastructure.

Considerations

Locales

• Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well)

Documentation

• File:Firefox-Live-2-Designs-v1.pdf - Initial designs for Firefox Live 2. This is draft creative directions and copy (not final).

• Facebook Like button (sharing the page) and Like box (becoming a fan). More info here.
• Twitter Tweet button and Follow us button

• Previous campaign's staging server: [3]

Meetings

• 2011-10-12 - Video options with Ooyala
• 2011-10-14 - Logistics with Zoo
• 2011-10-17 - Schedule Review
• 2011-10-18 - Daily Status for 10-18-2011
• 2011-10-19 - Daily Status for 10-19-2011
• 2011-10-20 - Daily Status for 10-20-2011
• 2011-10-21 - Daily Status for 10-21-2011

IRC

Let's collaborate on #firefoxlive

Bugs

• bug 694445 - Track bug

Timing

• Timeline
• Soft launch: November 4
• Public launch: November 9

(November 9th is the anniversary of the first Firefox launch.)