Event - Firefox Live 2: Difference between revisions
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# Track returning users to site with a cookie and display a different beginning message to return users. | # Track returning users to site with a cookie and display a different beginning message to return users. | ||
# If the visitor is not using Firefox, overlay a special message before displaying the video. | # If the visitor is not using Firefox, overlay a special message before displaying the video. | ||
# Page should include Facebook [https://developers.facebook.com/docs/reference/plugins/like/ Like button] (sharing the page) and [https://developers.facebook.com/docs/reference/plugins/like-box/ Like box] (becoming a fan). More info [https://developers.facebook.com/docs/guides/web/ here]. | |||
# Page should include Twitter [https://dev.twitter.com/docs/tweet-button Tweet button] and [https://dev.twitter.com/docs/follow-button Follow us button] | |||
# Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale). | |||
# Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well). | |||
= Timing = | = Timing = | ||
Revision as of 21:16, 25 October 2011
Project bug: bug 694445
Description
We're teaming up with the Knoxville once again to present a live stream of baby red pandas.
The original Firefox Live website was created as a marketing campaign to teach the Mozilla community about the red panda, which inspired the design of the Firefox logo.
This year's project will use the same domain as before (http://firefoxlive.mozilla.org/), but have a new design. For the initial launch, the site will be a couple of static pages.
For more information on the previous campaign, see: [1] and [2].
Team
- Product Owner: William R
- Engagement: John S
- TPM: Christie K
- TPM: Chris M
- L10N:
- QA:
- IT: Corey
- WebDev: TBD
- Security:
Engine Company 1 will be responsible for the design & content of the campaign.
Silver Orange will implement the design.
Ooyala will provide the streaming infrastructure.
Goals
Considerations
Locales
- Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well)
Documentation
- File:Firefox-Live-2-Designs-v1.pdf - Initial designs for Firefox Live 2. This is draft creative directions and copy (not final).
- Facebook Like button (sharing the page) and Like box (becoming a fan). More info here.
- Twitter Tweet button and Follow us button
- Previous campaign's staging server: [3]
Meetings
- 2011-10-12 - Video options with Ooyala
- 2011-10-14 - Logistics with Zoo
- 2011-10-17 - Schedule Review
- 2011-10-18 - Daily Status for 10-18-2011
- 2011-10-19 - Daily Status for 10-19-2011
- 2011-10-20 - Daily Status for 10-20-2011
- 2011-10-21 - Daily Status for 10-21-2011
- 2011-10-24 - Daily Status for 10-24-2011
- 2011-10-25 - Daily Status for 10-25-2011
- 2011-10-25 - Tech requirements chat with Ooyala
Environments
IRC
Let's collaborate on #firefoxlive
Bugs
- bug 694445 - Track bug
Requirements
- Utilize Ooyala's video player to show three streams from the Zoo (documentation forthcoming).
- Default camera angle is: (forthcoming)
- Before the video of the cubs status, display animated text over the video container.
- Track returning users to site with a cookie and display a different beginning message to return users.
- If the visitor is not using Firefox, overlay a special message before displaying the video.
- Page should include Facebook Like button (sharing the page) and Like box (becoming a fan). More info here.
- Page should include Twitter Tweet button and Follow us button
- Any pre-populated sharing text should be localized (but links back to mozilla.org should not include locale).
- Desired launch locales: en-US, ES, DE, FR (other locales can opt-in as well).
Timing
- Timeline
- Soft launch: November 4
- Public launch: November 9
(November 9th is the anniversary of the first Firefox launch.)