Foundation Summer 2012 Campaign Roadmap: Difference between revisions
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== Blog Post Archive == | |||
Here are the different blog posts that have been written about planning the campaign so far: | Here are the different blog posts that have been written about planning the campaign so far: | ||
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* Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ | * Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ | ||
== Campaign Overview == | |||
This summer, we want to launch a learning/making campaign, targeted at kids/teens/youth to bring them into our programs in a low-bar way. We're callaing it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding suggestions are more than welcome. The overall pitch will be about "teaching to code" as a way of making cool stuff. | This summer, we want to launch a learning/making campaign, targeted at kids/teens/youth to bring them into our programs in a low-bar way. We're callaing it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding suggestions are more than welcome. The overall pitch will be about "teaching to code" as a way of making cool stuff. | ||
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*Event testing | *Event testing | ||
== Roadmap == | |||
While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking. | While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking. | ||
=== March === | |||
*Event platform process underway | *Event platform process underway | ||
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*Begin partner outreach | *Begin partner outreach | ||
=== April === | |||
*Event platform completed, submitted for QA/testing by the end of the month | *Event platform completed, submitted for QA/testing by the end of the month | ||
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*Main partners secured | *Main partners secured | ||
=== May === | |||
*Events platform launched | *Events platform launched | ||
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*Report back gallery infrastructure launched | *Report back gallery infrastructure launched | ||
=== June === | |||
*Day of Webmaking takes place | *Day of Webmaking takes place | ||
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*End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available | *End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available | ||
*Report back to all reachable attendees with event content + request for feedback | *Report back to all reachable attendees with event content + request for feedback | ||
=== July === | |||
* Collect documentation, feedback on campaign & events | |||
* Encourage continued kitchen tabling | |||
* Planning for end-of-summer events | |||
=== August/September === | |||
* End-of-summer events in Hive & Moz Spaces | |||
=== November === | |||
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign. | |||
== Partners == | |||
=== San Francisco === | |||
* Mayor of SF office. Mike Mccarthy | |||
** [http://www.sundaystreetssf.com/event-info Sunday Streets]. May - August | |||
Revision as of 10:17, 9 March 2012
 |
Summer 2012 Campaign Roadmap | |
| Owner: Ben Simon, Michelle Thorne | Updated: 2012-03-9 | |
| Summer webmaking campaign] | ||
Blog Post Archive
Here are the different blog posts that have been written about planning the campaign so far:
- Ben S: http://engagingopenly.wordpress.com/2012/02/29/kitchen-table-summer-campaign/
- Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/
Campaign Overview
This summer, we want to launch a learning/making campaign, targeted at kids/teens/youth to bring them into our programs in a low-bar way. We're callaing it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding suggestions are more than welcome. The overall pitch will be about "teaching to code" as a way of making cool stuff.
The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions:
- Branding for our webmakers initiative in general, and the day in particular
- Event curriculum
- Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
- How we'll want to report back & facilitate telling the story of the day
- Gallery for people to post what they've made
- Badges earned through participating?
- Followup actions
- Partners
- Event testing
Roadmap
While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.
March
- Event platform process underway
- Curriculum design for informal events completed for testing
- How-to's for informal events completed for testing
- Legal & privacy reviews of event plans begun
- Test kitchen tables & hack jams scheduled for April
- Videographer(s)/photographer(s) secured to document the test events
- Begin partner outreach
April
- Event platform completed, submitted for QA/testing by the end of the month
- Test events happen, feedback incorporated into how-to's, curriculum, and agenda
- Promo video for the campaign is begun using footage/photos from test events
- Legal/privacy concerns addressed about gathering materials from events
- Webmaker and campaign branding finalized
- Main partners secured
May
- Events platform launched
- Campaign event creation pages launched
- Campaign video launched
- Final how-to's, curriculum & agenda design tools launched
- Press & media outreach to promote the campaign
- Report back gallery infrastructure launched
June
- Day of Webmaking takes place
- Other events during the month are fit under broader campaign umbrella
- Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
- Public gallery launches
- Badges for the day/summer activities launched
- End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
- Report back to all reachable attendees with event content + request for feedback
July
- Collect documentation, feedback on campaign & events
- Encourage continued kitchen tabling
- Planning for end-of-summer events
August/September
- End-of-summer events in Hive & Moz Spaces
November
- Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.
Partners
San Francisco
- Mayor of SF office. Mike Mccarthy
- Sunday Streets. May - August