Mozillians/Milestones/Phase2

When: Q4/2011 - Q1/2012

It’s difficult to build any plan without a basic set of metrics to guide decision-making. The purpose of this milestone is to deliver a solution that will consolidate contributor information into a centralized area. The outcomes are to garner better geographical/demographic, contributors-participation metrics and help guide the prioritization of needs for the development of tools for them.

Build tools to help retention and build involvement of our current contributors

P1: Phonebook

Priority	Item	Status
P1	Land "Groups"	[DONE]
P1	Login with Browserid	[DONE]
P1	Location & Timezones in Profiles	[DONE]
P1	Design Overhaul	[DONE]
P1	Privacy Controls	[ON TRACK]
P1	Contributor Services	[ON TRACK]
P1	Only One Mozillian Phonebook	[ON TRACK]
P2	Lead Generation-centered Registration Flow	[ON TRACK]
P2	Search Results Improvements	[ON TRACK]

P2: TaskBoard

Priority	Item	Status
P1	Release an initial task discovery tool for Mozilla	[ON TRACK]
P1	Add in "goodfirstbug" into tasks	[ON TRACK]

Community Data and Visualization

A public dashboard, updated daily, will need to be created that offers the following metrics for releases within this phase and previous phases.

Goal	Metrics Sources	Status
Determine the number of contributors in our community	Mozillians' accounts	[DONE]
Determine contributor characteristics per community	volume of contributors across groups percentage of contributors across group tags against aggregate volume of contributors per geographic location percentages of contributors per geographic location against aggregate	[DONE]

Promotions

We'll need a basic structure and plan as to how to send out applicable promotions to grow the community and align our contributor base with their phonebook profiles. Phase 2 will be heavily promoted to our existing channels within sub-community sites such as AMO, QMO, SUMO, etc.

Channel	Messaging	Audience
Web Services w/ user accounts	Promotions of the validity of the phonebook and benefits of joining the site	contributors with user accounts on our various web services such as AMO, QMO, SUMO, etc.
Community/Get Involved Sites and Events	Implant snippets on sites to contact phonebook users in "steward" group and other associations. Add link and description to event get involved fliers to get to the snippets and contact someone Integrate Taskboard entries specific to the host	New/Potential contributors
Personal Signatures (twitter, facebook, e-mail signatures)	Promote Mozillians.org/connect.mozilla.org profiles as a promotion to share your Mozillian information	Core/Active contributors