Foundation Summer 2012 Campaign Roadmap: Difference between revisions

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|icon=hackasaurussupergirl.png
|icon=hackasaurussupergirl.png
|pagelocation=Summer 2012 Campaign Roadmap
|pagelocation=Summer 2012 Campaign Roadmap
|pagetitle=Summer 2012 Campaign Roadmap
|pagetitle=Summer Code Party Roadmap
|owner=Ben Simon, Michelle Thorne
|owner=Ben Simon, Michelle Thorne
|updated=March 9, 2012
|updated=April 5, 2012
|status=Draft
|status=Draft
|description=Summer webmaking campaign
|description=Summer webmaking campaign
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== About this Campaign ==
== About this Campaign ==


This summer, Mozilla will be organizing a learning & making campaign, targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.  
This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.  


It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.  
 
We're calling it the “kitchen table” campaign for short — the idea being of 3 kids and a parent around the kitchen table — but branding is not final.  


The campaign will:
The campaign will:


*Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
*Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
*Launch in June on a single day to focus activities and provide participants something larger that they'll be a part of.
*Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
*Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
*Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
*Provide badges for participation and follow-through.
*Provide badges for participation and follow-through.
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).
=== Useful links and context ===
* Summer Campaign Wiki
** https://wiki.mozilla.org/Summer_Campaign_2012
* Sign-up forms
** [https://donate.mozilla.org/Summer-2012 Partner Organization]
** [https://donate.mozilla.org/Summer-Code-Partner Partner Organization]
** [https://donate.mozilla.org/page/s/Summer-Code-Volunteer-Support Volunteer Support Team]
* Blog posts
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ “Kitchen Table” Summer campaign]
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ More on the kitchen table summer campaign]
** [http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ Webmaking Day of Action]
=== Assets ===
https://wiki.mozilla.org/images/8/8c/Summer-Code-Party-postcard-samples-01.png
http://christopherappleton.com/work-in-progress/branding-applications-photo-01.png
http://christopherappleton.com/work-in-progress/branding-applications-2-01.png
http://christopherappleton.com/work-in-progress/summer-code-party-transform.gif
* [https://wiki.mozilla.org/images/0/05/Mozilla-SUMMER-CODE-PARTY-Postcard-FRONT-and-BACK.pdf Summer Campaign Flyer PDF (April 2) ]


== Campaign goals ==
== Campaign goals ==
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https://donate.mozilla.org/page/s/mozilla-summer-2012
https://donate.mozilla.org/page/s/mozilla-summer-2012


If your organization would like to partner with us on this, please email Ben Simon at bsimon@mozillafoundation.org.
If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org


== Team  ==
== Team  ==
 
* Exec lead: Erin Knight
=== Head Whip Cracker ===
* Program manager / event design lead: Michelle Thorne
*'''Ryan Merkley'''
* Organizing and partnership lead: Ben Simon
*''supported by Team Leaders in bold below''
* Partnership triage / content support: John Bevan
 
* Learning content lead: Jess Klein
=== Engagement ===
* Platform lead: Ross Bruniges
*'''Organizing Infrastructure, Participant Comms, and Platform Product Manager: Ben Simon'''
* Communications and branding: Matt Thompson
*Communications and Press: Matt Thompson
* Copywriting and Comm Support: Rosanna?
=== Event Design ===
*'''Event Agendas, Organizer Mentoring, Quality Assurance: Michelle Thorne'''
*Learning Missions Creative Lead: Jess Klein
*Curriculum Design and Event Agenda Support: Laura Hilliger
*Adviser and Facilitator Mentor: Allen Gunn
=== Partnerships ===
*'''Vision, Partner Frontman: Mark Surman'''
*Instructor and Partner Support: Michelle Levesque
*Partner Recruitment: Geoffrey MacDougall
=== Platform ===
*'''Web Dev Coordinator and Frontend: Ross Bruniges'''
*Web Dev backend: Matt Patterson
*Graphic Design: Chris Appleton
*Open Badger Implementation: Chris McAvoy
=== Program Committee ===
'' Advises on event design, potential partners, and recruitment channels. ''
*Hive: Chris Lawrence & Lainie DeCoursy
*Open News: Dan Sinker
*Learning: Erin Knight
*Popcorn Youth: Jacob Caggiano
*Living Docs: Brett Gaylor & Ben Moskowitz
*Games: ?
 
== Blog Post Archive ==
Here are the different blog posts that have been written about planning the campaign so far:
 
* Ben S: http://engagingopenly.wordpress.com/2012/02/29/kitchen-table-summer-campaign/
* Michelle L: http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/


== Task list ==
== Task list ==
 
Weekly to do's:
The campaign is described pretty fully in the posts linked above -- this page is meant to document what we need to do before we can launch. Here are some of the biggest outstanding questions:
https://etherpad.mozilla.org/summer-weekly


*Branding for our webmakers initiative in general, and the day in particular
*Branding for our webmakers initiative in general, and the day in particular
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=== March ===
=== March ===


*Event platform process underway
*[[Webmakers/Event_Platform|Event platform]] process underway
*Curriculum design for informal events completed for testing
*Curriculum design for informal events completed for testing
*How-to's for informal events completed for testing
*How-to's for informal events completed for testing
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*Test kitchen tables & hack jams scheduled for April
*Test kitchen tables & hack jams scheduled for April
*'''Videographer(s)/photographer(s) secured to document the test events'''
*'''Videographer(s)/photographer(s) secured to document the test events'''
*Begin partner outreach
*[[Summer_Campaign_2012/Partner_Kit|Begin partner outreach]]


=== April ===
=== April ===
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*Event platform completed, submitted for QA/testing by the end of the month
*Event platform completed, submitted for QA/testing by the end of the month
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda
*Promo video for the campaign is begun using footage/photos from test events
** March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
** April 17 - Betatest Debrief Call
*Promo video for the campaign is begun using footage/photos from test events  
** Confirm if Webmaker video can serve this purpose (Matt T)
*Legal/privacy concerns addressed about gathering materials from events
*Legal/privacy concerns addressed about gathering materials from events
*Webmaker and campaign branding finalized
*Webmaker and campaign branding finalized
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*Events platform launched
*Events platform launched
*Betatest II: kitchen tables and learning projects
*Campaign event creation pages launched
*Campaign event creation pages launched
*Campaign video launched
*Campaign video launched
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=== November ===
=== November ===
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.


== Partners ==
== Partners ==
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=== Other groups to contact ===
=== Other groups to contact ===


Folks doing grassroots teaching and mentoring"
Folks doing grassroots teaching and mentoring


* Mimi and Tara
* Mimi and Tara
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* Kodu
* Kodu


Others:
* NESTA
* Nominet
* British Telecom
* TV Ontario
... plus grassroots partners like Ladies Learning Code as the  starting point.


=== Beta-Testers ===
=== Beta-Testers ===


…
…

Latest revision as of 12:53, 20 April 2012

Hackasaurussupergirl.png Summer Code Party Roadmap
Owner: Ben Simon, Michelle Thorne Updated: 2012-04-20
Summer webmaking campaign

About this Campaign

This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web.

It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal.

The campaign will:

  • Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning.
  • Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of.
  • Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software).
  • Provide badges for participation and follow-through.
  • Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it).

Useful links and context

Assets

Summer-Code-Party-postcard-samples-01.png

branding-applications-photo-01.png

branding-applications-2-01.png

summer-code-party-transform.gif

Campaign goals

  • Begin to teach thousands of people to code
    • This campaign won't transform participants into experts overnight, but it should give them a taste of what's possible and provide a clear path to learning/making more
  • Grow interest in and awareness of Mozilla's webmaking initiatives and offerings
  • Show web makers that they're part of a much larger movement and story, and provide a pathway for them to engage over the long-term
  • Build a community of partners and community-based instructors that Mozilla can work with beyond this campaign

Get involved

This will become much more fleshed-out over time, but if you'd like to get make sure you hear more about the campaign, please sign up here -- anyone who wants to teach others to code is more than welcome to be a part of it:

https://donate.mozilla.org/page/s/mozilla-summer-2012

If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org

Team

  • Exec lead: Erin Knight
  • Program manager / event design lead: Michelle Thorne
  • Organizing and partnership lead: Ben Simon
  • Partnership triage / content support: John Bevan
  • Learning content lead: Jess Klein
  • Platform lead: Ross Bruniges
  • Communications and branding: Matt Thompson

Task list

Weekly to do's: https://etherpad.mozilla.org/summer-weekly

  • Branding for our webmakers initiative in general, and the day in particular
  • Event curriculum
  • Event platform (being sketched out already as a separate process, but acts as a blocker for this campaign)
  • How we'll want to report back & facilitate telling the story of the day
    • Gallery for people to post what they've made
    • Badges earned through participating?
  • Followup actions
  • Partners
  • Event testing

Roadmap

While the schedule is still up in the air, we'll need a public campaign launch at least 5-6 weeks before the actual day. This roadmap is to allow a mid-June day of webmaking.

March

  • Event platform process underway
  • Curriculum design for informal events completed for testing
  • How-to's for informal events completed for testing
  • Legal & privacy reviews of event plans begun
  • Test kitchen tables & hack jams scheduled for April
  • Videographer(s)/photographer(s) secured to document the test events
  • Begin partner outreach

April

  • Event platform completed, submitted for QA/testing by the end of the month
  • Test events happen, feedback incorporated into how-to's, curriculum, and agenda
    • March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table
    • April 17 - Betatest Debrief Call
  • Promo video for the campaign is begun using footage/photos from test events
    • Confirm if Webmaker video can serve this purpose (Matt T)
  • Legal/privacy concerns addressed about gathering materials from events
  • Webmaker and campaign branding finalized
  • Main partners secured

May

  • Events platform launched
  • Betatest II: kitchen tables and learning projects
  • Campaign event creation pages launched
  • Campaign video launched
  • Final how-to's, curriculum & agenda design tools launched
  • Press & media outreach to promote the campaign
  • Report back gallery infrastructure launched

June

  • Day of Webmaking takes place
  • Other events during the month are fit under broader campaign umbrella
  • Day-of content page (for social media filtering so people can have a real-time conversation during the events) launches
  • Public gallery launches
  • Badges for the day/summer activities launched
  • End-of-summer events announced/scheduled for Hives & Moz Spaces; how-to for other cities also available
  • Report back to all reachable attendees with event content + request for feedback

July

  • Collect documentation, feedback on campaign & events
  • Encourage continued kitchen tabling
  • Planning for end-of-summer events

August/September

  • End-of-summer events in Hive & Moz Spaces

November

  • Mozilla Festival in London, bringing in leaders, participants, experiences from campaign.

Partners

Denmark

Aalborg

  • Platform4, Christian Villum

Canada

Tornoto

  • LadiesLearningCode

Japan

Tokyo

  • Mozilla Japan

Spain

Barcelona

  • Alina Mierlus

UK

London

  • Young Rewired State

USA

New York City

  • Hive NYC

San Francisco

Other groups to contact

Folks doing grassroots teaching and mentoring 

Computing at Schools Conference]. 14th 15th June - Birmingham University - Computer Science Department.


Folks that let you customize your templates:

  • tumblr
  • mailchimp
  • wordpress (paid only), etc.
  • drupal, joomla, etc.

Folks who promote building/making things:


Top APIs: (def more advanced)

  • Google maps
  • Twitter
  • flickr
  • Google charts
  • last.fm
  • Dig

Cousins" of webmaking:

  • Scratch
  • App Inventor
  • Kodu

Others:

  • NESTA
  • Nominet
  • British Telecom
  • TV Ontario

... plus grassroots partners like Ladies Learning Code as the  starting point.

Beta-Testers

…

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