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Foundation Summer 2012 Campaign Roadmap: Difference between revisions
Foundation Summer 2012 Campaign Roadmap (view source)
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|icon=hackasaurussupergirl.png | |icon=hackasaurussupergirl.png | ||
|pagelocation=Summer 2012 Campaign Roadmap | |pagelocation=Summer 2012 Campaign Roadmap | ||
|pagetitle=Summer | |pagetitle=Summer Code Party Roadmap | ||
|owner=Ben Simon, Michelle Thorne | |owner=Ben Simon, Michelle Thorne | ||
|updated= | |updated=April 5, 2012 | ||
|status=Draft | |status=Draft | ||
|description=Summer webmaking campaign | |description=Summer webmaking campaign | ||
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== About this Campaign == | == About this Campaign == | ||
This summer, Mozilla will be organizing a learning & making campaign | This summer, Mozilla will be organizing a learning & making campaign – our Summer Code Party – targeted primarily at young people, to get them to use the summer to start becoming web makers -- teaching them to code in a fun, engaging, and somewhat informal way, as a pathway to making cool stuff on the web. | ||
It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal | It'll look a lot like a cross between a "day of action" that a political organization might run, but crossed with a very different type of event and goal. | ||
The campaign will: | The campaign will: | ||
*Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning. | *Focus on learning through making, letting participants take something they're passionate about and use that as a fun vehicle for learning. | ||
*Launch | *Launch on June 23 with a Kickoff Weekend of Code to focus activities and provide participants something larger that they'll be a part of. | ||
*Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software). | *Be open to anyone who wants to participate, and inclusive of many different toolsets (events will not be solely focused on Mozilla software). | ||
*Provide badges for participation and follow-through. | *Provide badges for participation and follow-through. | ||
*Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it). | *Be a collaborative experience, where people can share what they've made, and be inspired by what others have done (and then hack it). | ||
=== Useful links and context === | |||
* Summer Campaign Wiki | |||
** https://wiki.mozilla.org/Summer_Campaign_2012 | |||
* Sign-up forms | |||
** [https://donate.mozilla.org/Summer-2012 Partner Organization] | |||
** [https://donate.mozilla.org/Summer-Code-Partner Partner Organization] | |||
** [https://donate.mozilla.org/page/s/Summer-Code-Volunteer-Support Volunteer Support Team] | |||
* Blog posts | |||
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ “Kitchen Table” Summer campaign] | |||
** [http://engagingopenly.wordpress.com/2012/03/23/more-on-the-kitchen-table-summer-campaign/ More on the kitchen table summer campaign] | |||
** [http://rwxweb.wordpress.com/2012/03/05/webmaking-day-of-action/ Webmaking Day of Action] | |||
=== Assets === | |||
https://wiki.mozilla.org/images/8/8c/Summer-Code-Party-postcard-samples-01.png | |||
http://christopherappleton.com/work-in-progress/branding-applications-photo-01.png | |||
http://christopherappleton.com/work-in-progress/branding-applications-2-01.png | |||
http://christopherappleton.com/work-in-progress/summer-code-party-transform.gif | |||
* [https://wiki.mozilla.org/images/0/05/Mozilla-SUMMER-CODE-PARTY-Postcard-FRONT-and-BACK.pdf Summer Campaign Flyer PDF (April 2) ] | |||
== Campaign goals == | == Campaign goals == | ||
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https://donate.mozilla.org/page/s/mozilla-summer-2012 | https://donate.mozilla.org/page/s/mozilla-summer-2012 | ||
If your organization would like to partner with us on this, please email Ben Simon at bsimon | If your organization would like to partner with us on this, please email Ben Simon at bsimon at mozillafoundation dot org | ||
== Team == | == Team == | ||
* Exec lead: Erin Knight | * Exec lead: Erin Knight | ||
* Program manager / event design lead: Michelle | * Program manager / event design lead: Michelle Thorne | ||
* | * Organizing and partnership lead: Ben Simon | ||
* Partnership triage / content support: John Bevan | |||
* Learning content lead: Jess Klein | * Learning content lead: Jess Klein | ||
* Platform lead: Ross Bruniges | * Platform lead: Ross Bruniges | ||
* Communications and | * Communications and branding: Matt Thompson | ||
== Task list == | == Task list == | ||
Weekly to do's: | |||
https://etherpad.mozilla.org/summer-weekly | |||
*Branding for our webmakers initiative in general, and the day in particular | *Branding for our webmakers initiative in general, and the day in particular | ||
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=== March === | === March === | ||
*Event platform process underway | *[[Webmakers/Event_Platform|Event platform]] process underway | ||
*Curriculum design for informal events completed for testing | *Curriculum design for informal events completed for testing | ||
*How-to's for informal events completed for testing | *How-to's for informal events completed for testing | ||
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*Test kitchen tables & hack jams scheduled for April | *Test kitchen tables & hack jams scheduled for April | ||
*'''Videographer(s)/photographer(s) secured to document the test events''' | *'''Videographer(s)/photographer(s) secured to document the test events''' | ||
*Begin partner outreach | *[[Summer_Campaign_2012/Partner_Kit|Begin partner outreach]] | ||
=== April === | === April === | ||
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*Event platform completed, submitted for QA/testing by the end of the month | *Event platform completed, submitted for QA/testing by the end of the month | ||
*Test events happen, feedback incorporated into how-to's, curriculum, and agenda | *Test events happen, feedback incorporated into how-to's, curriculum, and agenda | ||
*Promo video for the campaign is begun using footage/photos from test events | ** March 28 - April 15: Betatest I: X-Ray Goggles Kitchen Table | ||
** April 17 - Betatest Debrief Call | |||
*Promo video for the campaign is begun using footage/photos from test events | |||
** Confirm if Webmaker video can serve this purpose (Matt T) | |||
*Legal/privacy concerns addressed about gathering materials from events | *Legal/privacy concerns addressed about gathering materials from events | ||
*Webmaker and campaign branding finalized | *Webmaker and campaign branding finalized | ||
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*Events platform launched | *Events platform launched | ||
*Betatest II: kitchen tables and learning projects | |||
*Campaign event creation pages launched | *Campaign event creation pages launched | ||
*Campaign video launched | *Campaign video launched | ||
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=== November === | === November === | ||
* Mozilla Festival in London, bringing in leaders, participants, experiences from campaign. | * Mozilla Festival in London, bringing in leaders, participants, experiences from campaign. | ||
== Partners == | == Partners == | ||
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=== Other groups to contact === | === Other groups to contact === | ||
Folks doing grassroots teaching and mentoring | Folks doing grassroots teaching and mentoring | ||
* Mimi and Tara | * Mimi and Tara | ||
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* Kodu | * Kodu | ||
Others: | |||
* NESTA | |||
* Nominet | |||
* British Telecom | |||
* TV Ontario | |||
... plus grassroots partners like Ladies Learning Code as the starting point. | |||
=== Beta-Testers === | === Beta-Testers === | ||
… | … | ||