Websites/Mozilla.org/Roadmap 2011/Q2: Difference between revisions

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 #Communicate Brand Positioning
 #Promote Developer Awesomeness
 #Establish Accessibility Excellence
 #Create Ideation Process
 #Measure User Experience
 #Measure Brand Awareness
 #Develop an Outstanding Mobile Experience
 #Adapt to Rapid Product Release Cycles
@@ Line 16: / Line 16: @@
 == Communicate Brand Positioning  ==
-Engagement Owner(s): Chrissie, Laura, John
+Engagement Owner(s): John, Chrissie
-WebDev Partner(s): Ryan, James, Milos<br>
+WebDev Partner(s): Fred, James
-*Complete [https://wiki.mozilla.org/Mozilla.com#Roadmap Phase 1] of [[Mozilla.org/Roadmap 2011/Domain change|.org/.com &amp; Europe merge]] for Firefox Product Site
+[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project '''One Mozilla, Rebranding Project - Team Wiki''']<br>
-**[https://wiki.mozilla.org/Mozilla.org/Roadmap_2011/Domain_change/Dusty_Road Phase 1. Dusty Road]
-**Phase 2. Gravel Road
+*[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project#Planning Planning]
-**Phase 3. Paved Road
+*[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project#Phase_1:_Rebrand_Mozilla_Europe Phase 1: Rebrand Mozilla Europe]
-*Improve conversion on Firefox landing page by 2% with detailed plan for ongoing A/B testing &amp; measurement
+*[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project#Phase_2:_Rebrand_Mozilla_Messaging Phase 2: Rebrand Mozilla Messaging]
-**[https://bugzilla.mozilla.org/show_bug.cgi?id=652671 Project tracking bug]
+*[https://wiki.mozilla.org/Mozilla.com/2011-Rebranding-Project#Phase_3:_Rebrand_Mozilla.com Phase 3: Rebrand Mozilla.com]
-*Measure &amp; establish baseline of brand awareness on Firefox (US) Product Site &amp;&nbsp;develop a detailed plan for testing &amp; measurement that includes:
+**Future Phase: Site Unification Project <br>
-**User testing/interviews (as discussed with Blake this is more effective than running surveys given resources)
-**Eye tracking research/testing (Brian Krausz of [http://www.gazehawk.com/ Gaze Tracking]]
+'''Firefox Download Page Optimization''' ''Improve conversion on Firefox landing page by 2% with detailed plan for ongoing A/B testing &amp; measurement ''
-**Implementing ongoing brand awareness survey on /fx (first run page)
+*[https://bugzilla.mozilla.org/show_bug.cgi?id=652671 Project tracking bug]
+*[http://etherpad.mozilla.org:9000/jHnA3hSqD4 Notes from etherpad brainstorming session]
+'''User testing &amp;&nbsp;design research''' ''Measure &amp; establish baseline of brand awareness on Firefox (US) Product Site &amp;&nbsp;develop a detailed plan for testing &amp; measurement that includes:''
+*[http://etherpad.mozilla.org:9000/88ESxDQWEe User testing/interview results] from usertesting.com (as discussed with Blake this is more effective than running surveys given resources)
+*Eye tracking research/testing (Brian Krausz of [http://www.gazehawk.com/ Gazehawk Eye Tracking]]
+*Implementing ongoing brand awareness survey on /fx (first run page) ([https://bugzilla.mozilla.org/show_bug.cgi?id=660996 Bug 660996] - delayed until Q3 due to Metrics resources)<br>
 == Promote Developer Awesomeness  ==
@@ Line 37: / Line 45: @@
 WebDev Partner(s): James, Raymond<br>
-*3 mini HTML5 projects ([https://bugzilla.mozilla.org/show_bug.cgi?id=640688 404 error page], Snippets, and Firefox-focused landing page*)
+*3 mini HTML5 projects ([https://bugzilla.mozilla.org/show_bug.cgi?id=640688 404 error page], [https://bugzilla.mozilla.org/show_bug.cgi?id=653784 Snippets](Bug [https://bugzilla.mozilla.org/show_bug.cgi?id=666012 666012]), and Firefox-focused landing page*)
 *Producing automated tests
 **Finalize [https://github.com/AutomatedTester/mcom-tests Raymond's tests] &amp; get them running on Hudson
@@ Line 45: / Line 53: @@
 **Use Git &amp; GitHub [https://wiki.mozilla.org/Mozilla.com#Mozilla.com_SVN_Source (more on infrastructure)]
 *Dynamic content project(s) ''(James)''
 **Leveraging [http://mozilla.github.com/playdoh/ Playdoh] where appropriate to reduce engagement team's dependency on webdev for making copy changes
+**[https://docs.google.com/drawings/d/1jTFNAkoItuWZqdtWXdYTny_ZDTY7yltAejwnUlB-3h8/edit?hl=en&authkey=CNeGmq0D List] of pages&nbsp;Engagement would like to edit on a ongoing basis
 <br>
@@ Line 53: / Line 62: @@
 == Establish Search Excellence &amp; Standards Compliance<br>  ==
 Engagement Owner(s): Chrissie &amp; Laura
+WebDev Partner(s): SilverOrange
-WebDev Partner(s): TBD<br>
+*<strike>Create XML sitemap for search engines &amp; institute a regular &amp; automated update schedule</strike>
+*Implement SEO/tag strategy, to incrase organic search traiffic by 5%, including:
+**404 page to assist with &amp; improve lost lead user experiences
+**Strategic title tags
+**Strategic meta descriptions
+**[https://intranet.mozilla.org/Engagement/Websites/SEO#2011_Q2 Wiki]<br>
-*Create XML sitemap for search engines &amp; institute a regular &amp; automated update schedule
+'''Bugs:'''
-*Implement SEO/tag strategy (includes 404 page to assist with &amp; improve lost lead user experiences, title tags, &amp; descriptive alt text). Reach goal: increase natural search traffic by 5%.<br>
-''Note: All of the above will be part of a [https://wiki.mozilla.org/Websites/Processes checklist of excellence] initiated by Ryan Snyder that we will use alongside all projects.''
+*New 404 Page ''[Bug ''[https://bugzilla.mozilla.org/show_bug.cgi?id=640688 ''640688'']''&amp; Bug [https://bugzilla.mozilla.org/show_bug.cgi?id=661546 661546]]''
+*Update moz.com "Mobile" pages:''[ Bug ''[https://bugzilla.mozilla.org/show_bug.cgi?id=642432 ''642432'']'']''
+*Update H1, H2, H3 tags/copy: ''[Bug ''[https://bugzilla.mozilla.org/show_bug.cgi?id=663925 ''663925'']'']''
+*Update title tags and meta descriptions ''[Bug ''[https://bugzilla.mozilla.org/show_bug.cgi?id=657387 ''657387'']'']''<br>
+<br>
+''Note: All of the above will be part of a [https://wiki.mozilla.org/Websites/Processes checklist of excellence].''
 == Measure User Experience  ==
@@ Line 70: / Line 92: @@
 *Establish creative/ideation process that leads as a companion partner into [https://wiki.mozilla.org/Websites/Processes webdev process] ''(Chrissie) ''
 **Conduct design &amp; user research (eye tracking, user testing, brand awareness) for existing &amp; new projects<br>
-*Centralize a web metrics dashboard for reporting on user engagement success ''(Laura)''
+*Centralize a web metrics dashboard for reporting on user engagement success (Bug&nbsp;[https://bugzilla.mozilla.org/show_bug.cgi?id=664294 664294])
 **Improve user (Mozilla team member) experience around understanding, interpreting, and accessing analytics ([https://wiki.mozilla.org/Engagement/Analytics/Webtrends#4.2F20.2F2011 details)]<br>
 == Develop Outstanding Mobile Experience  ==
 Engagement Owner(s): Chrissie, Laura<br>
+WebDev Partner(s): Jason Grlicky, James Long<br>
+Develop a concise mobile experience around content for the Firefox product site (mozilla.com)<br>
+*Conduct user &amp; design research phase &amp; produce discovery &amp; recommendations brief (includes a survey &amp; report of what mobile users are looking for when they come to the website - e.g. they may not be looking for a mobile download) ''[Bug ''[https://bugzilla.mozilla.org/show_bug.cgi?id=656453 ''656453'']'']''<br>
+**[http://sgiz.mobi/s3/293dbff586e0 ''Link to survey'']
+**''Link to survey results
+*Conduct a content inventory/audit of all mobile content (what content exists that is only available for /m users - why do we have that content, can that content be replaced with a single content experience that works for desktop &amp; mobile users, which would reduce overall content maintenance)
+**[http://bit.ly/k3yvcw ''Link to Content Inventory (second tab)'']<br>
+*Streamline entire content experience across Firefox product site (mozilla.com/org) to produce a single content experience that works for both desktop &amp; mobile users (eliminating redundant, long-winded, vague, and puff copy). Create best-practices for content creation for Firefox product site that ensures prevailing copy creates an awesome experience for mobile users)
-WebDev Partner(s): Jason Grlicky<br>
+*Establish creative/ideation process as a companion into the [https://wiki.mozilla.org/Websites/Processes new webdev process]
+**''Link to creative process''
-*Develop a concise mobile experience around content for the Firefox product site (mozilla.com/org)
-**Conduct user &amp; design research phase &amp; produce discovery &amp; recommendations brief (includes a survey &amp; report of what mobile users are looking for when they come to the website - e.g. they may not be looking for a mobile download)
-**Conduct a content inventory/audit of all mobile content (what content exists that is only available for /m users - why do we have that content, can that content be replaced with a single content experience that works for desktop &amp; mobile users, which would reduce overall content maintenance)
-**Streamline entire content experience across Firefox product site (mozilla.com/org) to produce a single content experience that works for both desktop &amp; mobile users (eliminating redundant, long-winded, vague, and puff copy). Create best-practices for content creation for Firefox product site that ensures prevailing copy creates an awesome experience for mobile users)
-**Establish creative/ideation process as a companion into the [https://wiki.mozilla.org/Websites/Processes new webdev process]
 *Increase conversion to download for mobile clients
-**Support FX5 mobile release project(s)
+**Support FX5 mobile release project(s) ''[Bug ]''
-**Learn more about the Android app store experience/process &amp; identify areas for improvement
+**Make mobile more actionable''[Bug ''[https://bugzilla.mozilla.org/show_bug.cgi?id=659491 ''659451'']'']''
+**Learn more about the Android app store experience/process &amp; identify areas for improvement''<br>''
 == Adapt to Rapid Product Release Cycles  ==
@@ Line 92: / Line 124: @@
 Engagement Owner(s): Laura &amp;&nbsp;Chrissie<br>
-WebDev Partner(s): Ryan Snyder<br>
+WebDev Partner(s): James Long &amp;&nbsp;Steven Garrity (silverorange)<br>
 *Successfully launch FX5 desktop &amp; mobile on the website on time<br>
-*Successfully launch Rapid Release site changes on Mozilla.com. Those [http://bit.ly/m0H8bh bugs]. <br>
+*Successfully launch Rapid Release site changes on Mozilla.com. [[http://bit.ly/m0H8bh Bugs]] <br>
-== Team Onsite (Results) ==
+== Team Onsite (Results)  ==
 A 3-day working onsite in Mountain View to gather as a team and tackle projects and planning. <br>
 Notes on our sessions can be found [https://wiki.mozilla.org/Mozilla.org/Roadmap_2011/Q2WebsiteOnsite <span style="text-decoration: underline;">here</span>].